Sam Schmidt’s SAM Project to be featured in ad for NFL opener Thursday

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Sam Schmidt and the SAM Project will be featured in a commercial Thursday, Sept. 4 during the NFL’s first regular-season game broadcast on NBC. Coverage of the Seattle Seahawks vs. the Green Bay Packers begins at 7:30 p.m. ET and concludes at 11:30 p.m.

The SAM Project commercial will air again during most NFL games within the next 10 days, and hundreds of times before the end of the year on Charter Network stations. Check local listings for NBC channels.

For a sneak peak of the SAM Project commercial to be aired during NFL broadcasts, watch the video below:

My MotorSportsTalk colleague Chris Estrada expanded on this back in May.

MRTI: Keith Donegan earns Mazda Shootout Scholarship

Photo: Indianapolis Motor Speedway, LLC Photography
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Dublin, Ireland’s Keith Donegan claimed a $200K scholarship from Mazda after emerging victorious at the second annual Mazda Road to Indy Shootout. The 20-year-old Donegan earned an at-large nomination for the scholarship based on his performance at this year’s Formula Ford Festival, in which he finished second in the final, and emerged from a pack of 17 drivers from across the globe to claim the scholarship.

“It really hasn’t hit me yet,” said an emotional Donegan, who earlier in his career actually spent two years away from racing as he focused on academics. “The weekend was really good and I enjoyed it. I have to say a huge thanks to Mazda and Cooper Tires and everyone at the Mazda Road to Indy. I enjoyed every moment. Throughout the weekend we were consistent and I kept the small things in check. I didn’t make any stupid mistakes and kept my head cool and that really paid off in the end.”

The two-day shootout was held at the Bondurant Racing School in Arizona and saw the nominated drivers tackle the school’s 1.6-mile circuit in Formula Mazda race cars before facing on and off-track assessments. Donegan was selected by a panel of judges that included former driver and current Verizon IndyCar Series TV analyst Scott Goodyear, Mazda drivers Tom Long, Andrew Carbonell, and Jonathan Bomarito, as well as Victor Franzoni – the current champion of the Pro Mazda Championship Presented by Cooper Tires – and Oliver Askew, the current champion of the Cooper Tires USF2000 Championship Powered by Mazda.

Donegan was humbled to be in the presence of drivers who have won scholarships and championships previously, and added that he is grateful to have the opportunity to continue his racing career.

“You see all these champions here today that will go on to great things in the future and I’m sure the names you see here today aren’t going to disappear,” Donegan added. “They will be back up there and I’m sure I will be racing them again some day. It is an unbelievable opportunity to be given and for Mazda to provide that for any young driver. It just gives that bit of motivation that you need because the [U.S.] is where you need to go to become a professional these days. It is such a boost to my career.”

Donegan is now slated to join the 2018 USF2000 championship, with further announcements regarding the team with whom he’ll be racing to come in the future.

Follow @KyleMLavigne