So long, Nationwide Series — Hello, XFINITY Series for NASCAR’s junior league starting in 2015

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To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”

NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.

The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.

According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.

The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.

Terms of the new agreement were not announced.

Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.’s No. 88 Sprint Cup team in 2015.

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More misery for Alonso as he fails to start Russian GP after engine issue (VIDEO)

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Fernando Alonso’s miserable start to the 2017 Formula 1 season continued on Sunday in Russia as he failed to start the race following an engine issue on the formation lap.

Alonso and McLaren entered the Sochi weekend without a point to their name due to a number of issues with the Honda power unit, which has been lacking both reliability and performance.

Alonso fought his way to P15 in qualifying, but did not fancy his chances of scoring points given the Honda power unit’s lack of straight line speed in Sochi.

However, Alonso did not even get the chance to start the race in Russia after reporting an issue on the formation lap with his power unit that ultimately forced him to park up at the side of the track.

The Spaniard trudged back to the pit lane on foot, the disappointment clear in his body language after his fourth straight point-less weekend came to an early end.

Alonso’s last DNS came at the infamous 2005 United States Grand Prix at Indianapolis Motor Speedway, which will be his next destination as he prepares to enjoy his first IndyCar test with Andretti Autosport on Wednesday ahead of his Indy 500 run later in the month.

Red Bull’s Verstappen, Ricciardo see season slipping away

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SOCHI, Russia (AP) For Red Bull’s Max Verstappen and Daniel Ricciardo, the podium is starting to look a long way off.

Mercedes and Ferrari’s tussle for wins in Formula One has left Verstappen and Ricciardo in the cold, an uncomfortable sensation for drivers who each won a race last year and were podium regulars.

And the gap to the top two teams is getting bigger.

“For us, I think, at the moment the best we can do is fifth, so that’s like a victory for us,” Verstappen said Saturday.

In qualifying for the Russian Grand Prix, Ricciardo’s fifth place downplayed the gulf between Red Bull and the leaders. Ricciardo was 1.7 seconds off pole-sitter Sebastian Vettel of Ferrari, and more than 1.1 off Lewis Hamilton of Mercedes in fourth.

Verstappen, who lit up the sport a year ago with a win in Spain on his Red Bull debut, was almost two seconds off the pace in seventh.

“As a team, we know where we have to improve, and that’s both chassis and engine,” Verstappen said. “We have to deal with it and hopefully soon we can improve it on both sides.”

Vettel’s title with Red Bull in 2013 was the last time the team could fight for regular wins, but it did manage two victories and 15 podium finishes last year, often when the dominant Mercedes team slipped up.

This campaign, Red Bull’s hopes of adding more podiums to Verstappen’s third place in China earlier this month likely rest on an anticipated package of upgrades to the car. That’s due in time for the May 14 Spanish Grand Prix.

“It will probably dictate whether we’re going to be on the podium or not” in what remains of the first half of the season, Ricciardo said. “It’s our best hope, for sure.”

WATCH LIVE: Russian GP on NBCSN, NBC Sports app from 7am ET

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Ferrari continued its impressive start to the 2017 Formula 1 season on Saturday as Sebastian Vettel stormed to pole position for the Russian Grand Prix in Sochi.

F1 RUSSIAN GRAND PRIX LIVE STREAM

Vettel edged out teammate Kimi Raikkonen in the final stage of qualifying as Ferrari swept to its first front-row lock-out in almost nine years, leaving Mercedes to settle for the second row of the grid.

Ferrari has never won a grand prix in Russia, but Vettel has a golden opportunity to extend his championship lead and stamp his authority on the early part of this year’s championship today.

However, Mercedes will be plotting a response courtesy of Valtteri Bottas and Lewis Hamilton, the latter chasing a third win in Sochi on Sunday.

You can watch the Russian Grand Prix live on NBCSN and the NBC Sports app from 7am ET. CLICK HERE to watch via live stream.

You can also try out a new ‘Mosaic View’ for the race that includes the race simulcast, in-car cameras, driver tracker and pit lane cam. CLICK HERE to watch the Mosaic View live stream.

Leigh Diffey, David Hobbs and Steve Matchett will be on the call, with pit reporter Will Buxton on the ground in Sochi providing updates and interviews throughout the race.

Also be sure to follow the @F1onNBCSports Twitter account for live updates throughout the race.

What to watch for: Russian Grand Prix (NBCSN, NBC Sports app from 7am ET)

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Following his second victory of the 2017 Formula 1 season in Bahrain two weeks ago, Sebastian Vettel continued his impressive march at the head of the field by taking Ferrari’s first pole in 18 months on Saturday in Russia.

Vettel edged out teammate Kimi Raikkonen in the final stages of qualifying to head up a Ferrari one-two, the first since the 2008 French Grand Prix.

Mercedes was left searching answers for its lack of pace as Valtteri Bottas and Lewis Hamilton were left to settle for the second row of the grid, with the team’s 18-race run of pole positions ending.

With Vettel on the brink of extending his championship lead and Ferrari’s threat to Mercedes’ dominance looking more and more real, the German marque is in need of a response on Sunday in Russia.

You can watch the Russian Grand Prix live on NBCSN and the NBC Sports app from 7am ET on Sunday. CLICK HERE to watch via live stream.

Here is what to watch for in today’s race.

2017 Russian Grand Prix – What to watch for

Vettel has best chance yet to tighten grip on championship lead

It may still be very early days in the race for the 2017 F1 championship, but victories at the start of the year can prove crucial come the end – and for Sebastian Vettel, a third win in four races would surely signal the reality of Ferrari’s title bid.

Vettel has been in supreme form so far this season, rarely putting a foot wrong, and now has the chance to deliver a display reminiscent of his Red Bull heyday from the front of the field.

Ferrari’s race pace has been its real strength so far this year, giving Vettel a boost heading into Sunday in what has the potential to be quite a straightforward victory. If Kimi Raikkonen can play a good rear-gunner, then this should be Vettel’s for the taking.

Mercedes needs to dig deep

The odds are firmly stacked in Ferrari’s favor, with Mercedes requiring quite the turnaround to get in contention for victory.

While starting on the second row is certainly not the end of the world given the long straights at the Sochi Autodrom that offer plenty of scope for slipstreaming, Mercedes’ ultra-soft struggles so far this season makes it difficult to see how it can get the upper hand on Vettel at the front.

Valtteri Bottas may in fact be its best chance for victory in Sochi, with the Finn boasting a good track record in Russia and looking more comfortable with the Mercedes W08 car than esteemed teammate Lewis Hamilton throughout the weekend so far.

Should Hamilton find himself stuck behind Bottas again as he was in Bahrain, it will be interesting to see if Mercedes opts to invoke team orders and swap the cars around, even at this early stage in the championship.

The One With The Apartment

Quite a fun story came out of qualifying on Saturday in the form of an apartment bet harking back to the one in Friends.

Mercedes and Ferrari are so far clear that the race for the likes of Red Bull and Williams is for P5 at best, with Daniel Ricciardo, Felipe Massa and Max Verstappen seemingly in that fight this weekend.

It turns out all three live in the same apartment block in Monaco, prompting Ricciardo to suggest that whoever finishes ahead in Russia should be given the biggest one for a week as a prize.

In all seriousness though: do keep an eye on the battle for fifth this weekend. Apartment bet aside, it will be a good gauge of just how close Red Bull is to Williams and how far clear the leading two teams are.

One-stop strategy the way to go

Tire degradation levels in Russia are so low that a one-stop strategy is the only way to go on Sunday. In fact, the most logical option will be to complete the race on the two softest compounds – ultra-soft and super-soft – with the soft being kept on the shelf.

Should an early safety car come out in the event of another ‘torpedo’ incident as in 2016, then some may even opt to come in immediately and perhaps complete all but one lap on the super-soft tire.

While there is little scope to get imaginative with strategy in Russia, the push for track position amid the undercut or overcut could decide which way the race goes.

Can McLaren finally score points?

Probably not is the answer to this one. Fernando Alonso and Stoffel Vandoorne were left frustrated once again after qualifying, and will start today’s race 15th and 20th respectively, the latter dropping back due to an engine-related grid penalty.

McLaren made good progress during the test following the Bahrain Grand Prix, but its hopes of points in Russia look slim. Alonso claimed on Saturday that the team is losing 2.5 to three seconds per lap on the straights alone, such is the deficit of the Honda power unit. The fuel-hungry nature of the Sochi Autodrom will also hurt McLaren, forcing the team to ease back even more.

Another tough day is in store for McLaren, it seems.

2017 Russian Grand Prix – Starting Grid

1. Sebastian Vettel Ferrari
2. Kimi Raikkonen Ferrari
3. Valtteri Bottas Mercedes
4. Lewis Hamilton Mercedes
5. Daniel Ricciardo Red Bull
6. Felipe Massa Williams
7. Max Verstappen Red Bull
8. Nico Hulkenberg Renault
9. Sergio Perez Force India
10. Esteban Ocon Force India
11. Lance Stroll Williams
12. Daniil Kvyat Toro Rosso
13. Kevin Magnussen Haas
14. Carlos Sainz Jr. Toro Rosso*
15. Fernando Alonso McLaren
16. Jolyon Palmer Renault
17. Pascal Wehrlein Sauber
18. Marcus Ericsson Sauber
19. Romain Grosjean Haas
20. Stoffel Vandoorne McLaren**

Carlos Sainz Jr. takes a three-place grid penalty following an incident in the Bahrain Grand Prix.
** Stoffel Vandoorne takes a 15-place grid penalty after power unit changes earlier in the Russian Grand Prix weekend.

You can watch the Russian Grand Prix live on NBCSN and the NBC Sports app from 7am ET on Sunday. CLICK HERE to watch via live stream.