So long, Nationwide Series — Hello, XFINITY Series for NASCAR’s junior league starting in 2015


To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”

NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.

The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.

According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.

The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.

Terms of the new agreement were not announced.

Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.’s No. 88 Sprint Cup team in 2015.

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Here are your Russian Grand Prix air times on NBCSN, Live Extra

Photo: NBC
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The Russian Grand Prix airs this weekend on NBCSN, marking the second time for Formula 1 to hit the streets of Sochi after its debut at the new track last year.

Here’s your TV times breakdown:


Formula One returns to Sochi for its second race in Russia in as many years, following the first running of the Russian Grand Prix in a century last year. Mercedes enjoyed success at last year’s Russian GP, as Lewis Hamilton led Mercedes to a 1-2 finish and the team clinched its first-ever constructors’ championship. Mercedes is on the brink of winning its second straight constructors’ championship, and needs to outscore Ferrari by just three points this weekend in Sochi to secure the title.

Hamilton dominated the most recent race on the F1 calendar, the Japanese Grand Prix on Sept. 27, as he led all 53 laps to claim his eighth win of the 2015 campaign. Hamilton leads teammate Nico Rosberg by 48 points with just five races remaining in the season.

Live coverage from the Sochi Autodrom begins Friday morning with Practice 1 at 3 a.m. ET on NBC Sports Live Extra, followed by Practice 2 at 7 a.m. ET on NBCSN. Live Extra will stream Practice 3 on Saturday at 5 a.m. ET, prior to live qualifying at 8 a.m. ET on NBCSN.

Live Russian Grand Prix coverage begins Sunday at 6:30 a.m. ET on NBCSN, followed by F1 Extra at 9 a.m. ET. NBCSN will air an encore presentation of the Russian Grand Prix at noon ET on Sunday.

Lead F1 announcer Leigh Diffey will call the Russian Grand Prix, and will be joined by veteran analyst and former racecar driverDavid Hobbs, and analyst and former race mechanic for the Benetton F1 team Steve Matchett. F1 insider Will Buxton will serve as the team’s on-site reporter from the Sochi Autodrom. Alex Jacques will call the GP2 race in Sochi airing Sunday at 10:30 p.m. ET on NBCSN.

F1 Motorsports Coverage This Week on NBCSN & NBC Sports Live Extra (subject to change):

Date Program Time (ET) Network
Fri., October 9 F1 Russian Grand Prix – Practice 1 3 a.m. NBC Sports Live Extra
F1 Russian Grand Prix – Practice 2 7 a.m. NBCSN
/DRIVE on NBC Sports 8:30 a.m. NBCSN
Sat., October 10 F1 Russian Grand Prix – Practice 3 5 a.m. NBCSN
F1 Russia Grand Prix – Qualifying 8 a.m. NBCSN
Sun., October 11 F1 Russian Grand Prix 6:30 a.m. NBCSN
F1 Extra 9 a.m. NBCSN
F1 Russia Grand Prix (Encore) 12 p.m. NBCSN
GP2 – Russia* 10:30 p.m. NBCSN

Rosberg: F1 title race is not over yet

xxxx during the Formula One Grand Prix of Japan at Suzuka Circuit on September 27, 2015 in Suzuka, Japan.
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Nico Rosberg is refusing to back down in the fight for the 2015 Formula 1 drivers’ championship despite trailing Mercedes teammate Lewis Hamilton by 48 points with five races remaining.

F1 arrives in Sochi this weekend for the Russian Grand Prix, and Rosberg knows that failing to score any points would leave Hamilton just one victory away from a third world title.

Rosberg has failed to put up the same kind of fight to his teammate this year as he did in 2014 when the championship was only decided at the final race in Abu Dhabi.

However, he is refusing to back down and write off his title hopes yet, despite not having won a race since June.

“Once I got back from Japan, I was able to focus on the positive elements from my weekend in Suzuka: pole position, the on-track pass on [Valtteri] Bottas and then having the speed to undercut [Sebastian] Vettel’s Ferrari at the second pit-stop,” Rosberg said, reflecting on his fightback to second place at Suzuka two weeks ago.

“I’m not backing down in my fight for the championship and gaining those positions back fair and square showed that. We have five races to go and, although the championship gap to Lewis is quite big, in my mind it’s definitely not over yet.

“The way the whole team has performed this year – from the factories to the garage – has been just incredible and I have the car I need to get back to the top step.”

Sochi was the site of Mercedes’ first constructors’ championship victory in 2014, and Rosberg is hoping to aid its bid to clinch a second title on Sunday.

“I really enjoyed our first trip to Russia last year and it was an awesome weekend for the team – one that I will always remember after seeing all the hard work they’ve put in during my time here,” Rosberg said.

“So, I’m aiming to put all those tools they’ve given me to good use and bring home a top result.”

The Russian Grand Prix is live on NBCSN and Live Extra this weekend.