So long, Nationwide Series — Hello, XFINITY Series for NASCAR’s junior league starting in 2015

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To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”

NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.

The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.

According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.

The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.

Terms of the new agreement were not announced.

Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.’s No. 88 Sprint Cup team in 2015.

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Michael Andretti looking forward to new Australian Supercars venture

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If it seems like Michael Andretti is out to conquer the world, he is – kind of.

The former IndyCar star turned prolific team owner has won three of the last four Indianapolis 500s and five overall, second only to Roger Penske’s 16 Indy 500 triumphs.

Along the way, in addition to expanding his own IndyCar and Indy Lights operation, the son of Mario Andretti and the primary shareholder of Andretti Autosport has also branched out into Global RallyCross and Formula E racing in recent years.

And now, Andretti has further expanded his brand internationally, following Penske to the world down under — as in the world of Australian V8 Supercars.

Andretti has teamed with Supercars team owner Ryan Walkinshaw, along with veteran motorsports marketer and executive director of McLaren Technology Group and United Autosports owner and chairman, Zak Brown.

Together, the three have formed Walkinshaw Andretti United, based in suburban Melbourne, Australia. The new team kicks off the new season with the Adelaide 500 from March 1-4.

“It’s just extending our brand and putting it out there,” Andretti told NBC Sports. “The Supercars are such a great series.

“It all started with Zach Brown calling me and said ‘You have to talk to Ryan Walkinshaw. He’s got something interesting to talk to you about.’

“We talked and literally in like a half-hour, we said, ‘Let’s figure out how we’re going to make this work.’ And then Zack was like, ‘Hey, what about me?’ And then Zack came in as a partner and it’s cool now that we have the Walkinshaw Andretti United team.

“I’m really excited about that program, the guys at the shop are excited about it, we’ve been doing a lot of things to try and help it because it’s such a cool series and the cars are so cool.

“I went down there to Bathurst, which was to me one of the coolest tracks in the world. I wish I could have driven it, I really do. It looks like a blast.

“It’s amazing how big that series is when you go down there. It’s one of the biggest sports in Australia. It was just a great opportunity for us to extend our portfolio.”

Admittedly, Andretti had some extra incentive to want to get involved in the Supercars world: Penske joined forces with legendary Dick Johnson Racing in September 2014.

The organization came together quickly and the rebranded DJR Team Penske went on to win the 2017 V8 Supercars championship.

“Roger was down there the last few years,” Andretti said, adding that fact as incentive to get his own organization into the series. “So it’s cool to go race head-to-head with Roger. That was also in the back of our minds.”

This is no start-up venture for Andretti. The roots of the new venture began in 1990 as the Holden Racing Team, which went on to become one of the most successful organizations in Australian V8 Supercar racing, having won the drivers’ championship six times and the Virgin Australia Supercars Championship’s top race, the Bathurst 1000 (essentially Australia’s version of the Indy 500), seven times.

Last season, Holden Racing team morphed into Triple Eight Race Engineering and was renamed Mobil 1 HSV Racing.

And now the company has been renamed once again for the 2018 campaign under the Walkinshaw Andretti United banner.

The team will be composed of two Holden ZB Commodores with drivers James Courtney and Scott Pye, as well as a Porsche 911 GT3-R in the Australian GT championship.

What’s next for Andretti’s motorsports portfolio? Right now, it’s pretty full, but you can bet running for championships from Australia (Supercars) to globally (GRC) to Indianapolis (Indy 500) to the U.S. (Verizon IndyCar Series) are at the top of this year’s list.