Insight: How the GP of Baltimore posed a case study in promotional challenges

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As the Verizon IndyCar Series schedule is set to be released tomorrow, one race you won’t be seeing listed is the Grand Prix of Baltimore, one of the championship’s most recent cracks at a new street race.

While Andretti Sports Marketing is already full speed ahead with planning on promotion of its new events in Miami (FIA Formula E) and New Orleans (IndyCar), company president John Lopes outlined a case study of what can go wrong in the promotional process: Baltimore.

IndyCar’s most recent on-again, off-again domestic street race (Brazil is set to reappear in 2015 after a one-year hiatus in 2014) occurred in Baltimore’s Inner Harbor from 2011 through 2013.

But while the event had a big-time feel on the ground, it eventually met its demise after going through a sea of red ink, several different promoters and scheduling conflicts.

Lopes explained the challenges that Andretti Sports Marketing dealt with when trying to save the event, which it took over in 2012, and how it ultimately wasn’t sustainable.

“Baltimore was an example of, whenever we were selling, it felt like we were outsiders. It was a case of ‘You’re not from here,’” Lopes explained in an interview with MotorSportsTalk at Andretti Sports Marketing’s Indianapolis headquarters.

“It’s a special town, and it was a great market with great people and a great community, but it had trouble embracing the race due to problems with the promoter the first year.

“The second promoter wasn’t successful, there was meant to be a third and then we jumped in 90 days before (in 2012).”

Making sure the race even happened in 2012 was key because IndyCar was operating on a reduced 15-race schedule from the previous season.

Races at Loudon, Kentucky, Motegi and Las Vegas were all dropped from 2011; Baltimore was one of only two of the last six races scheduled in 2011 to continue into 2012 (Sonoma the other).

“With a 90-day notice, the folks in that room put 131,000 people into the event, which is perhaps one of the most amazing stories by a promoter, ever,” Lopes said. “But we still had the problem of apologizing for what had happened the year prior.”

Lopes said divvying up who got what cut of the money from the event made things more of a hassle than at other events.

“The big thing with Baltimore was that it was in three different taxation zones. Everyone took chunks out of the event,” Lopes explained. “There was state; county; the convention center had to take $250,000; the city had huge taxes, the fire department brought their stuff. So it was difficult for the event to gain any traction.”

Scheduling issues, and with IndyCar’s insistence on a Labor Day ending point plus college football games at M&T Bank Stadium and sporadic Baltimore Orioles games at Camden Yards ultimately doomed the Labor Day event.

Getting state support and investment, as IndyCar is getting in NOLA next year with an additional $4.5 million invested by the state, shows a full commitment to that new event.

“As you know the state put $4.5 million into this thing, which shows it matters,” Lopes said. “That never happened in Baltimore. Nothing injected revenue into the event.

“You can say a lot for city services, but the state of Louisiana has really jumped behind this new event. It is guaranteed to be successful. With a new promoter and a territory wholly controlled by IndyCar, I think it’s off to the races.”

Recapping the 2018 Dakar Rally with “best of” video highlights

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EDITOR’S NOTE: NBCSN will air additional Dakar Rally highlights on Monday at 7 p.m. ET.

As it has done so for four decades, the 40th annual Dakar Rally – the most grueling test of man and machine anywhere – produced a number of surprise finishes and also several disappointments for drivers or riders who were expected to do well in the nearly 5,600-mile trek that began in Peru and continued through Bolivia and ending in Argentina.

NBCSN has aired highlights from all 14 stages (actually 13, because one stage was completely rained out) during the Rally’s two-week run, which concluded Saturday.

Here’s some of the “best of” highlights from the overall Rally highlights, followed by a quick guide that gives you wrapups to all 14 stages.

So, without further adieu, here’s NBCSN’s “best of” the 2018 Dakar Rally:

2018 Dakar Rally: Best of cars

2018 Dakar Rally: Best of bikes

2018 Dakar Rally: Best of trucks

2018 Dakar Rally: Best of quads

Lastly, here’s a day-by-day wrapup of how the Rally played out.

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

MORE: Stage 14 overall Rally wrapup

MORE: Stage 13 wrapup

MORE: Stage 12 wrapup

MORE: Stage 11 wrapup

MORE: Stage 10 wrapup

MORE: Stage 9 cancelled due to weather, impassible course conditions

MORE: Stage 8 wrapup

MORE: Stage 7 wrapup

MORE: Stage 6 wrapup

MORE: Stage 5 wrapup

MORE: Stage 4 wrapup

MORE: Stage 3 wrapup

MORE: Stage 2 wrapup

MORE: Stage 1 wrapup