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Through 100 starts, Kimball, Novo Nordisk have grown together

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When Charlie Kimball made his debut in the Verizon IndyCar Series in 2011, he was part of a strong rookie class that also featured James Hinchcliffe, JR Hildebrand, Ana Beatriz, Sebastian Saavedra and James Jakes.

Six years later, heading into this weekend’s GoPro Grand Prix of Sonoma, Kimball is the first of that six-pack of first-timers to hit the century mark in career starts; he’ll do so this weekend.

It wouldn’t have been possible for Kimball to last this long – and grow the way he has over six years – if not for the combined relationship with his team, Chip Ganassi Racing, and his primary sponsor Novo Nordisk, which has become not just a sponsor but a partner for Kimball.

And over all 100 starts, Kimball has had Novo Nordisk directly or one of its highlighted brands – Tresiba has been on his No. 83 Chevrolet this year – on board the car, marking a first in North American open-wheel history where a driver has had the same sponsor with the same team for all 100 starts.

His fellow American Josef Newgarden is used as the recent poster child of what can be achieved if the combination of driver and team can stay and grow together, and no doubt Newgarden has morphed into a championship contender.

Yet Kimball’s sixth season has probably been his best on the whole. Yes, he finished ninth in 2013 and won his first and thus far only race, but he was less consistent and had more peaks and valleys. This year, his qualifying is on course to be the best of his career, and with finishes between fifth and 12th in all but two of the 15 races so far, he currently sits ninth in points.

More than just a driver, Kimball has grown into a brand ambassador with Novo Nordisk, and as Kimball explained, he’s grown more comfortable with time understanding his place within the greater Novo ecosystem. The narrative has shifted over six years from the Type 1 diabetic being a diabetic race driver, to Charlie Kimball, the IndyCar veteran and race winner, who happens to have diabetes.

“I don’t know if the diabetes community, as the loyal fans, with their global perspectives, really understands how much they do for me,” Kimball told NBC Sports. “It’s a significant piece. It’s pretty special.”

Initially, the Novo Nordisk commitment to Kimball was just a year-to-year deal but grew into a multi-year extension as the comfort level on both fronts grew.

Kimball in Baltimore, 2011. (Photo by Jonathan Ferrey/Getty Images)
Kimball in Baltimore, 2011. Photo by Jonathan Ferrey/Getty Images

“The first year was hard. It was year-on-year,” Kimball said. “Once there was more stability, when Novo and Chip Ganassi Racing were comfortable with running more than two cars, there became that stability, and I could take Chip’s advice to learn as much as I could early on to heart.

“Getting close to 100 starts, would I like to have won more races? Yes, of course – I know I have the ability to go out and win races.

“The future for the No. 83 Tresiba Chevrolet team, especially these days with limited testing, is that it takes longer before drivers start winning consistently. There are anomalies… Josef and James, for instance… and James’ comeback story was the most incredible story this year.

“But there’s something to be said about age and maturity. Being 31, hitting the start mark, there’s a lot I still want to achieve. And you have the tools to go out and get it.”

Kimball recalled last year at Mid-Ohio when he’d finished 21st and was downcast, yet turned upbeat thanks to a young fan’s curiosity.

“Last year Will (Power) comes off, ruins my race at Mid-Ohio. A couple people run into me. We end up two laps down in 21st. And I got out of the car, and was despondent is probably the only appropriate word for how I felt,” Kimball said.

“I was miserable. The day started with so much promise and ended with so much disappointment.

“Then an IndyCar fan, I think named Zac, comes up to me and says, ‘Too bad about Will running into me. But how’s your blood sugar?’ It inevitably put a smile on my face. Zac didn’t care I had bad luck. I’d had a bad race. And he was more interested in how I managed my diabetes and expressed what he wanted to do in life.

“That’s not something I had earlier in my career. Until the relationship with the diabetes community started, that was not something I could enjoy.

Kimball at the 2012 Indianapolis 500. Photo by Jonathan Ferrey/Getty Images

“Racing is inherently very selfish, but it remains a team sport. You can’t do what you do without a team. There’s only driver, one winner, one milk drinker at the (Indianapolis Motor) Speedway.

“And yet for me, good day or bad day, hero or zero – or this week, a villain – the balance the diabetes community gives me I feel throughout the year, race season or not, has strengthened me as a driver because that of balance and support.”

Kimball’s offseason when he isn’t driving is spent doing appearances – upwards of a couple dozen over the course of the year. That makes it a busy schedule year-round, not just during the race season.

“At the moment I’m doing, for Novo Nordisk, between 25 and 40 events per year… and that’s not at race weekends. That’s separate standalone events. They see a lot of value in that,” Kimball said.

“It really gives them a first-hand anecdote, and for me to talk directly to patients and compatriots within the community to share my story.

“Sure, there are times when you don’t want to fly at 5 am to go talk and give a speech, especially in October and November when I do so many events, and I’m catching up from the season. You want to sleep or go to the gym; that’s an ideal offseason day.

“But I also understand how important it is for me to go those events, share my story and help that next generation. There’s experiences I’ve had from these moments that I never expected, considering I wear a helmet on the job.”

Does Kimball feel an inspiration? That’s a tougher question for him to answer, and probably something he doesn’t feel as comfortable with.

“Most of the time, I’m very uncomfortable with that feeling,” he admits. “Usually it happens when say a mother of someone with diabetes, their kid has it, and discovers me as a fellow Type 1 and member of the community, and what it means.

“They say how much of a better job they manage because of how I do it, and how they can live their dream because of what I do. And that is not a feeling I’m particularly comfortable with. I’m lucky to do what I love and do race cars.”

Kimball at Houston in 2013s. (Photo by Chris Trotman/Getty Images)
Kimball at Houston in 2013s. (Photo by Chris Trotman/Getty Images)

Kimball’s had the stability with Novo Nordisk and Ganassi for this time period but he also understands it could all go away one day in the blink of an eye – through no fault of anyone’s but perhaps with regulatory changes arising.

“It’s all solid as long as I keep providing value in the relationship with me,” Kimball said. “And it may not always be that way – the FDA could change marketing rules and through no choice of Novo or mine, it could all go away. I’m thankful for the confidence to go out, and to have the job the next week.

“You see it in the long-term success of Chip Ganassi Racing. Target’s long tenured relationship had meant that they as a team have year-on-year stability. The mechanics aren’t looking for places to go. The engineers aren’t taking the first opportunity that comes along. The biggest thing with the relationship is to tell Novo Nordisk, ‘Look the team isn’t gonna fold up shop and disappear in middle of night.’”

But as Kimball prepares for his 100th start, and knowing Target will depart after Sunday’s race, the Novo Nordisk relationship becomes the longest active relationship within the IndyCar portion of Ganassi – and it’s not something Kimball takes lightly.

“To me, it’s really special. There’s such a big partner, and such a big piece of getting to this point,” Kimball said. “That’s the insulin I’ve had since October 16, 2007, the day I was diagnosed. They were a great partner to me long before they knew who I was, what I did, and what I dreamed of doing. I think that’s really indicative of who they are as a company.

“They talk about being a diabetes care company… and they really do care. It’s impressive that in six year, I’ve done 100 starts, only missing the one at Mid-Ohio with the broken hand (2012, Giorgio Pantano filled in). To have done them all with Chip Ganassi Racing and Novo Nordisk as the lead partner, is pretty neat.

“The chance to work with both Chip Ganassi as a race team and Novo Nordisk, to bring that together has been really fulfilling. I’ve found I enjoyed the business side more than I expected to as a driver.”

What Drivers Said after the finish of the Honda Indy Grand Prix of Alabama

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Here’s What Drivers Said after the rain-delayed conclusion of the INDYCAR Honda Indy Grand Prix of Alabama at Barber Motorsports Park:

JOSEF NEWGARDEN (No. 1 Hitachi Team Penske Chevrolet) – WINNER: “That was more eventful than I would have liked. But everybody did a great job. How about Team Chevy today – they gave us a great engine, good fuel mileage and good reliability, and that’s what we needed to win this race. It’s great having Hitachi – we got Verizon a victory, now we got Hitachi a victory, so thank you guys. Everyone at Team Penske did a great job, but like I said, that was more eventful than I wanted it. It would seem like smooth sailing for the most part, we didn’t have any yellows, which we were hoping no yellows today, but then the rain crept in. I couldn’t believe how long everyone stayed out. It was really risky what they were doing, but I understand why there were doing it. I’m glad we made the call to come in so soon.”

RYAN HUNTER (No. 28 DHL Honda) – finished 2nd: “It was a good race, it was tough getting the fuel number and trying to keep the pace up, but it was a lot of fun when it started raining, trying to find the grip again and searching around. I was almost worried that I was going to burn the front (tires) off. We came in early for the wet (tires). I stayed out there as long as I could, but on the slicks, I was a lot quicker and it was that inconsistent snap that you have. When you have one of those (snaps) with the slicks you can absolutely lose it completely, so we thought that was the best time to come in and grab the Firestone wets. It was good from there. I just needed a little bit more time to cut in on (Josef) Newgarden’s lead. Congratulations to Team Penske and (Josef) Newgarden. Great job by the DHL guys this weekend. We rolled off the truck, we weren’t that happy with the car and we kept working on it methodically, chipping into it and everybody just executed it – so a good weekend overall.”

JAMES HINCHCLIFFE (No. 5 Arrow Electronics SPM Honda) – finished 3rd: “I feel bad for the fans as much as anything. We were driving around out there, and it’s like, ‘Right guys its getting wetter, it’s getting wetter….’ ‘Wet enough for rains?’ ‘Nah, not wet enough for rains…’ ‘Wet enough for rains?’ ‘Nah…’ ‘Pit for rains.’ ‘Are you guys sure?’ It was the right call for sure, so big props to the Schmidt Peterson Motorsports guys; solid weekend for us in the end. As I said before, not a great test here, but two cars in the top 10 after qualifying and then two cars in the top five in the race, so pretty proud of these boys and everyone on the Arrow Electronics car. It’s good to get a couple of Hondas up there, maybe not on the top step of the podium, but we took the rest of it.”

ROBERT WICKENS (No. 6 Lucas Oil SPM Honda) – finished 4th: “I was having to save a lot of fuel in that second stint, so once (Scott) Dixon started getting close to me, I was thinking I might have to give this position up. Then the rain came, so the fuel mileage kind of happened naturally. The rain saved us a bit, but overall great job by the Lucas Oil guys. I was a little gutted that we came out into a big bunch of traffic, but it made the race fun. It was also a little bit frustrating as we lost a bit of track position there, and I think we could have both been fighting for higher steps on the podium today.”

SEBASTIEN BOURDAIS (No. 18 Team SealMaster Honda) – finished 5th: “It was just a tough day for the SealMaster Honda No. 18 team. It was looking perfect. We executed the plan to perfection. I started on scuffed Firestone red (alternate) tires, so we had a lot of tire degradation, but were still able to save more fuel than almost everyone. Josef (Newgarden) went for the push and it looked like we were still going to beat him because he pitted the second time and we got ahead. I had enough fuel to finish, but unfortunately, Mother Nature decided to open the skies and there wasn’t anything we could do about that. We tried to stay out and it bit us. On top of that, when we put on the wet tires, I don’t know what happened but the car was diabolical. I couldn’t do anything. I barely kept Scott (Dixon) behind me. I gave it my best shot, the guys did a good job, but it wasn’t enough. Everyone is executing perfectly. Unfortunately, you can’t predict what the weather is going to do, so you have to make a call one way or the other and we were on the wrong side of the fence today. The good news is we finished fifth and keep putting ourselves in position. Our pace is good and we are in the championship mix.”

SCOTT DIXON (No. 9 PNC Bank Chip Ganassi Racing Honda) – finished 6th: “I think I was one of the drivers on the fence in regards to if we should restart or not yesterday. I guess overall, it was the same for everyone. I literally couldn’t see a thing from the PNC Bank car and was just trying to hold it straight. Cars were just going by me, and there was nothing you could do because I couldn’t see anything out of my visor. It’s a shame we couldn’t get in the full distance Sunday because Barber is an amazing track with an incredible crowd. I think the one-stop strategy was the one to have today and it would have put us third, but the rain took care of that, unfortunately. The car was fast and really good on fuel mileage, but it is what it is. Hopefully we can get a break to go our way in a few weeks.”

GRAHAM RAHAL (No. 15 Mi-Jack Honda) – finished 7th: “In the dry, we were able to make some moves and get by some guys, and turn in some good laps when we needed to before the pit stops and cycle out to a pretty good spot. Overall, it was a decent day. I can’t say too much bad about it. I’ll take seventh. We lost some ground to a few of the guys ahead, but overall it’s good to be third in points.”

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda) – finished 8th: “We tried a one-stop strategy, and basically everyone else was on two-stoppers, so we looked like we lacked pace, but we had to save a massive amount of fuel. It looked good until the middle. My teammate came on charge and was on a hard two-stopper, so I let him go and lost some positions a couple of times, but then it looked good. If the yellow came, we would have been in a very positive position. Even not, a lot of people had to come into the pits. However, unfortunately the rain came and I had to stop again for rain tires, which meant my second stint was basically just a slow pace. It’s a big shame. The rain helped me a lot yesterday to get to eighth and today, in the end, the rain didn’t help my strategy. I will take it after a difficult qualifying.  We need to make the car fast at the (INDYCAR) Grand Prix because we have a lot of work to be done.”

SIMON PAGENAUD (No. 22 Menards Team Penske Chevrolet) – finished 9th: “We had a pretty good race going and I think we potentially could have been a top five (finisher). So, I was very frustrated with Gabby (Chavez). He was two laps down. And I just got stuck behind him, which gave an opportunity to (Scott) Dixon as I was trying everything I could to make it happen. But, it’s a real shame because when it’s not your day, it’s just not your day. You’ll have better days later, but you won’t have everybody on your side when you have a good day. And at the moment, he doesn’t have me on his side, let me tell you. But, it’s a real shame. I think the Menards No. 22 was really from where we started. The strategy to go on rain (tires) when we went on rain was a good choice and I thought it was a really good pace. We just started from too far back.”

MARCO ANDRETTI (No. 98 Kerauno / Curb Honda) – finished 10th: “It was a lot of fun out there, but I think finishing 10th is the worst we should’ve finished. I think myself and the guys earned a third-place finish. We beat (James Hinchcliffe) out in the end – so we had third locked up until the rain made all the one-stoppers work. We were looking really good for a podium; the Kerauno team was way better than what the race results showed, but we know we have the pace, so we’ll keep digging and move on to Indy.”

ALEXANDER ROSSI (No. 27 Kerauno / MilitaryToMotorsports.com Honda) – finished 11th: “It definitely wasn’t our best day. We initially went into the race with the plan of doing a two-stopper, then we switched to a one-stop strategy once the race started because of the extra formation laps. Once the race got going, we were on the wrong tire for the one-stop plan, and couldn’t make the fuel work, so we switched back to a two-stop strategy. It was looking OK, but we tried to survive the rain probably one lap too long and we lost time to guys that had already switched to rain tires. We ended up 11th. It wasn’t a great day from a performance or strategy standpoint. It’s a day that we’ll certainly be putting behind us as soon as possible and look forward to (the INDYCAR Grand Prix) where we had a really strong test a couple weeks ago.”

MATHEUS “MATT” LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet) – finished 12th: “We made some great progress from where we started the weekend, so I’m pretty happy with that. The car was good with the reds (Firestone alternate tires) in the race, so I think we had good pace. We were running with (Simon) Pagenaud, and when (Scott) Dixon came in front of me he was not that much faster, which means we made some progress from practice. Unfortunately in the rain, the car wasn’t as good, we were struggling with understeer, so I couldn’t push as I wanted. If we look at where we started and where we finished, it was a good weekend. I’m happy for the ABC Supply team and myself. Onto Indianapolis.”

ZACH VEACH (No. 26 Group One Thousand One Honda) – finished 13th: “The weekend overall was good for us, confidence-wise – advancing to the top 12 in qualifying and getting up to position sixth yesterday for the first part of the race. Today, I think we definitely had the pace to finish inside the top 10, but we had a few mechanical issues during the race. I lost all of my adjustments inside of the car, so once that happened I was a sitting duck. Extremely thankful for my Group One Thousand One crew for the job they did this weekend. We held on the best we could to come home 13th. Hopefully we can improve for the (INDYCAR Grand Prix) and of course build on everything in time for the Indianapolis 500.”

JORDAN KING (No. 20 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 14th: “I had a really good restart. I did exactly what I wanted to do, I wanted to dispatch a couple of cars quite quickly. I managed to get past both Ed (Jones) and Scott (Dixon) before Turn 2, so that was really good actually. That gave me good track position, we were then in the top five. Unfortunately, the rain yesterday may have caused an electrical problem that took quite a while to clear. Once we got going, it was then alright. Our strategy was then compromised with the rain and we were caught out. Overall slightly annoying, we really would have been fine for a top-five finish quite comfortably, I think.”

SPENCER PIGOT (No. 21 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 15th: “It was definitely a difficult race out there. We thought we were making up some ground by pitting early and running hard, which seemed to be working a bit. We tried to gamble at the end to stay on slicks. We were hoping for a yellow that the race would end under and we could stay up where we were. Unfortunately, that didn’t happen and I just tried to keep it on the road the best I could. Eventually, it just got too wet and we had to come in at the end. There are some positives to take away from this weekend, we’re going to take those into the INDYCAR Grand Prix and hopefully be back up front.”

RENE BINDER – finished 16th: No comments

GABBY CHAVES (No. 88 Harding Group Chevrolet) – finished 17th: “Today’s conditions were not ideal for us to start. Our strategy we used yesterday to hope for a yellow to get our lap back obviously never came. We just did more to learn, try to gauge our pace and try to keep improving. I thought we really improved on our pace compared to everyone else and we did well to pick up a few positions at the end of the day and brought the car home. Now we get to work on our most important month of the year.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet) – finished 18th: “We had a very difficult weekend and I’m glad it’s over. Looking forward to Indianapolis.”

ZACHARY CLAMAN DE MELO (No. 19 Paysafe Honda) – finished 19th: “Yesterday was tough with all the rain, and I think it was a good call to postpone the race to today. With the two-lap penalty that we received yesterday, we knew we were already at a disadvantage. So, the main goal today was to show my race craft aboard the No. 19 Paysafe car, show that my pace was there and to show that if we would have been on the lead lap that we could have definitely fought for a top 10 position. I think we did that with how I was able to pass other cars on a track that is known to be difficult for passing. We had good pace, and the fastest race lap, so it was a positive weekend overall even if it didn’t go our way.”

ED JONES (No. 10 NTT DATA Chip Ganassi Racing Honda) – finished 20th: “Yesterday at the start, I was trying to attack, but it was very difficult. I just couldn’t see anything. Especially on the restarts. Maybe I could have been more aggressive or kept my foot down, but I didn’t think it was worth the risk in the NTT DATA car. Conditions were just very, very tough. You couldn’t see a thing. Today we got restarted and we were making progress, but we had mechanical issues and had to pit way before it was over. The guys will have to take a look at the car to see what happened I think. Hopefully we can move on and have a good start to the month of May in Indy.”

WILL POWER – finished 21st: No comments

MAX CHILTON (No. 59 Gallagher Chevrolet) – finished 22nd: “That was a really unfortunate way for us to end the weekend. We were happy with the qualifying effort of the No. 59 Gallagher Chevrolet and felt like we were making progress, but after the race was red-flagged and everyone was allowed to start on full fuel, we knew we were going to have a hard time doing much strategy-wise to move toward the front. Unfortunately for us, we didn’t get a chance to see what we could do during the remainder of the race because of an electrical issue that had us stopped on track before the field went green. The boys had it fixed and back out on track, but once we had confirmed the issue was fixed out on track and the heavy rain picked back up again, there was no point in us continuing and possibly tearing anything up.”

CHARLIE KIMBALL (No. 23 Tresiba Chevrolet – quote given Saturday) – finished 23rd: “The No. 10 car of Ed Jones just drove into the back of me. The stewards reviewed it and decided that no action would be taken, which I vehemently disagree with. Yeah, visibility was tough out there, but it was tough for everyone. I didn’t run into anyone and no one else ran into me, except for the No. 10 car. I don’t know what the stewards were looking at, but I’m going to have a discussion with them after the race. I’m just disappointed because the Carlin guys know how to run in the wet and they gave me a great car. We were moving up the field a few spots, and with the Marco (Andretti) spin, we were able to elevate another spot. We were just knocking on the door of making it into the top 10 and coming out of here in these conditions with a top-10 result heading into May would’ve been really good for the team.”

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