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Target signs off incredible 27-year Ganassi Indy run in Sonoma

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SONOMA, Calif. – There have been partnerships in racing, and then there have been epic, legendary, long-standing partnerships.

The partnership between Target and Chip Ganassi Racing has been just that over a period of 27 years, from 1990 through 2016. The near-inextricable link between the two of them, however, comes to an end this weekend at the GoPro Grand Prix of Sonoma (Sunday, 6:30 p.m. ET, NBCSN), on the IndyCar side once the checkered flag falls, before Target continues with Ganassi’s NASCAR Sprint Cup Series program into 2017.

Humble beginnings started in 1990 for Ganassi, who’d branched off to his own team after breaking away from U.E. “Pat” Patrick the year before. Eddie Cheever was the first Target driver for Ganassi that season.

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Cheever in 1990. Photo courtesy Chip Ganassi Racing

“It started with, if you go back then, that was the time I’d bought Patrick Racing. They were sort of going in one direction, I went for another,” Ganassi told a pool of reporters this year at the Mid-Ohio Sports Car Course.

“I’ve developed some long-standing, lifelong relationships. They were so much more than a sponsor. You’ve seen that over the year. Arguably, my team’s development is squarely on their shoulders, and maybe my own development to some extent. Like I said, my takeaway is, they’re greatest sponsor ever.”

And Target stuck with Ganassi through some tough early seasons. There were only two wins between 1990 and 1995 with Michael Andretti at Surfers’ Paradise and Toronto in 1994, and a rotating driver lineup where Cheever, Andretti, Arie Luyendyk, Robby Gordon, Jimmy Vasser and Bryan Herta all had flashes of brilliance but no sustained success in this period of IndyCar competition.

The floodgates opened for the partnership in 1996, following a team switch to the Reynard/Honda/Firestone package in the PPG IndyCar World Series.

Zanardi and Vasser. Photo courtesy Chip Ganassi Racing
Zanardi and Vasser. Photo courtesy Chip Ganassi Racing

Vasser, in his second year with the team, grew into a championship contender while a then-unheralded Italian named Alex Zanardi won a shootout for the second seat, to replace Herta.

That 1996 season kicked off a period of moves that came to define Target Chip Ganassi Racing as arguably of the team of this era, the last 21 seasons, where the team has won 11 championships and four Indianapolis 500s together. Vasser’s title some 20 years ago – the anniversary of which just passed – was the first title, while Zanardi’s epic move on Herta at the Corkscrew at Mazda Raceway Laguna Seca came to be known as simply as “The Pass”.

All the while, Target was there, and there not just from a sponsorship standpoint – but an activation one as well.

“They did as much for the sport as for the team,” Ganassi said. “I think we were lucky to have those at a time when CART at the time was on an upswing. And they were squarely a part of it. They generate a lot of buzz. People still talk about those ads. Racing the motorhomes. Or going through the stores with shopping carts. Running radio control cars. We had a lot of fun with those.

“The other thing you take away from those is look at all the great things that came with them involved as part of the team. Zanardi on ‘The Pass’ at Laguna, Jimmy the first championship on the same day, and everything that’s happened since then.

“You guys have been around a long time. There was Roger [Penske] and Carl Haas and no one else got in that door. You had to go create your own door. Target did that for us.”

Tough decisions lay ahead come the turn of the century. Zanardi left for F1 after back-to-back titles in 1998; Juan Pablo Montoya took his place, then won the title a year later.

(Photo credit should read ROBERT SULLIVAN/AFP/Getty Images)
Montoya in 2000. Photo: Robert Sullivan/AFP/Getty Images; courtesy Chip Ganassi Racing

Ganassi – with Target – was first to cross the “picket line” a year later during the height of the IRL/CART split. Montoya promptly dominated the 2000 Indianapolis 500 in a car that was new to the team, while their day jobs – running a new Lola/Toyota/Firestone package in CART – brought more heartaches in terms of mechanical failures while pushing the boundaries of technology.

Where would Ganassi race? In 2002, the team split its strategy by running two – later three – full-time CART entries for Bruno Junqueira, new signing Kenny Brack and a then-21-year-old named Scott Dixon in midseason. Jeff Ward gave the team a foothold in the IRL, which was underrated at the time but important given Team Penske had switched from CART to the IRL fully that year.

Ganassi’s team fully switched to the IRL a year later in 2003, and Dixon won the title. More importantly, Target followed – knowing Ganassi had run the Indianapolis 500 each of the three previous seasons but not had it as a centerpiece of their full campaign.

“No question it was hard,” Ganassi said. “The time of the split, we had to make some difficult decisions. Whether it was ‘breaking away to go to the Speedway in 2000. I’d like to think we were some small part of bringing the thing back together.”

The success that followed from 1996 until now comes as a result of Target’s dedication in the tough, early years.

Said Ganassi, “The good news was, I think I was honest and said, ‘Here’s what’s going on, and what do we need to do better?’ And they said, ‘Let’s go get one of these,’ or whatever else we needed. That’s the kind of partner they were. If you needed something, they said go get it.”

The lone ‘lean years’ in the last 20 years came as the Toyota engine program’s competitiveness waned in 2004 and 2005. While Dixon stayed, from 2003 to 2005, Ganassi went through Tomas Scheckter, Tony Renna (who never got the chance to race before being killed in testing), Darren Manning, Ryan Briscoe, Jaques Lazier and Giorgio Pantano as teammates, but none were able to provide a similar spark. Only when Dan Wheldon and Honda joined alongside Dixon in 2006 did the fortunes turn back to regular race winners and title contenders – but Target stayed throughout.

Dixon’s only had one primary sponsor for Ganassi since joining the team midway through 2002. He’ll go into 2017 knowing the sponsor will be different, but he wouldn’t have been able to have the steady career he’s had without them.

“From my view, Target and Chip worked so well together,” Dixon said. “Chip alluded to the business side, but the relationships – for me, the relationships are important. I’ve spent a great part of my life working with Target. They’ve been the best sponsor. We’ve achieved a lot together. Some pretty crazy stats. For me, it’s been a blast.”

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Franchitti’s first points start at CGR, 2009 at St. Pete, saw him in the Air Wick/TomTom car.

Charlie Kimball never drove a Target car but said that stability they’ve provided is what has helped make Ganassi the powerhouse team it is.

“You see it in the longterm success of Chip Ganassi Racing,” said Kimball, who drives the No. 83 Tresiba Chevrolet. “Target’s long-tenured relationship has meant that they as a team have year-on-year stability.”

Although the red has been the long-standing primary color – either with white, black, or the yellow lightning bolt as the secondary color – sometimes the Target cars have gone all sorts of different colors.

That’s thanks to the business relationship where companies which sold their products at Target are smaller logos on the car, and occasionally, got their own paint job (see a couple examples to the right, that Franchitti ran).

2013-franchitti
Glad was one of several alternate schemes for Franchitti on the DW12. Here at Iowa in 2013.

“I’d say there 30 or 40 special ones. What can we do for others? Give ’em a paint job,” Ganassi said.

Overall, Ganassi said the decision for Target to leave IndyCar was a company business decision, pure and simple.

“It’s a business decision Target made. I don’t think there’s any secret message or ulterior motive, or hidden agenda. It’s not a referendum. There’s no sub story here.

“They’ve been in 27 years, and now they want to do something else.”

THE PARTICULAR STATS, 1990-2016

  • 21 drivers (Eddie Cheever, Arie Luyendyk, Robby Gordon, Michael Andretti, Bryan Herta, Jimmy Vasser, Alex Zanardi, Juan Montoya, Bruno Junqueira, Nicolas Minassian, Memo Gidley, Jeff Ward, Kenny Brack, Scott Dixon, Tomas Scheckter, Darren Manning, Ryan Briscoe, Jaques Lazier, Dan Wheldon, Dario Franchitti, Tony Kanaan)
  • 101 wins (2 in 1994, 7 in 1996, 6 in 1997, 10 in 1998, 8 in 1999, 5 in 2000, 1 in 2001, 4 in 2002, 3 in 2003, 1 in 2005, 4 in 2006, 6 in 2007, 8 in 2008, 10 in 2009, 6 in 2010, 6 in 2011, 3 in 2012, 4 in 2013, 3 in 2014, 3 in 2015, 2 in 2016)
  • 11 championships (1996, Jimmy Vasser, 1997-1998, Alex Zanardi, 1999, Juan Pablo Montoya, 2003, 2008, 2013, 2015, Scott Dixon, 2009-2011, Dario Franchitti)
  • 4 Indianapolis 500 wins (2000, Juan Pablo Montoya, 2008, Scott Dixon, 2010, 2012, Dario Franchitti)

AN ASSORTMENT OF ALTERNATE LIVERIES/PRIMARIES

Target has had a variety of alternate liveries the last several years. Here’s some of the extra companies/entities that have been on Target cars as a separate, one-off primary paint scheme, via the last four primary Target drivers:

  • Scott Dixon: Clorox, Coca-Cola, Cottonelle, Degree, Jurassic World, Energizer, Brita, Commit, Coors Light
  • Tony Kanaan: Huggies, Glad, TNT, Suave for Men, Energizer, Lexar, GE Reveal
  • Dario Franchitti: T-Mobile, Cessna, GE Reveal, Energizer, Glad, Huggies, Belkin, Suave for Men, Lexar, Banana Boat, Cottonelle, Clorox, Downy, Kellogg’s, Nikon, Dixie, Breathe Right, Air Wick, LifeLock, Vaseline MEN Lotion, Polaroid, TomTom, Nicorette
  • Dan Wheldon: Polaroid, FujiFilm, Nicoderm CQ

Jimmy Vasser ran a Superman livery at Michigan in 1999 but neither he nor Alex Zanardi or Juan Pablo Montoya, or really any of the 2001-2005 drivers that followed, ran too many alternate liveries.

AN ASSORTMENT OF TARGET LIVERIES, 1990-2016 (all photos courtesy Chip Ganassi Racing)

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What Drivers Said after the finish of the Honda Indy Grand Prix of Alabama

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Here’s What Drivers Said after the rain-delayed conclusion of the INDYCAR Honda Indy Grand Prix of Alabama at Barber Motorsports Park:

JOSEF NEWGARDEN (No. 1 Hitachi Team Penske Chevrolet) – WINNER: “That was more eventful than I would have liked. But everybody did a great job. How about Team Chevy today – they gave us a great engine, good fuel mileage and good reliability, and that’s what we needed to win this race. It’s great having Hitachi – we got Verizon a victory, now we got Hitachi a victory, so thank you guys. Everyone at Team Penske did a great job, but like I said, that was more eventful than I wanted it. It would seem like smooth sailing for the most part, we didn’t have any yellows, which we were hoping no yellows today, but then the rain crept in. I couldn’t believe how long everyone stayed out. It was really risky what they were doing, but I understand why there were doing it. I’m glad we made the call to come in so soon.”

RYAN HUNTER (No. 28 DHL Honda) – finished 2nd: “It was a good race, it was tough getting the fuel number and trying to keep the pace up, but it was a lot of fun when it started raining, trying to find the grip again and searching around. I was almost worried that I was going to burn the front (tires) off. We came in early for the wet (tires). I stayed out there as long as I could, but on the slicks, I was a lot quicker and it was that inconsistent snap that you have. When you have one of those (snaps) with the slicks you can absolutely lose it completely, so we thought that was the best time to come in and grab the Firestone wets. It was good from there. I just needed a little bit more time to cut in on (Josef) Newgarden’s lead. Congratulations to Team Penske and (Josef) Newgarden. Great job by the DHL guys this weekend. We rolled off the truck, we weren’t that happy with the car and we kept working on it methodically, chipping into it and everybody just executed it – so a good weekend overall.”

JAMES HINCHCLIFFE (No. 5 Arrow Electronics SPM Honda) – finished 3rd: “I feel bad for the fans as much as anything. We were driving around out there, and it’s like, ‘Right guys its getting wetter, it’s getting wetter….’ ‘Wet enough for rains?’ ‘Nah, not wet enough for rains…’ ‘Wet enough for rains?’ ‘Nah…’ ‘Pit for rains.’ ‘Are you guys sure?’ It was the right call for sure, so big props to the Schmidt Peterson Motorsports guys; solid weekend for us in the end. As I said before, not a great test here, but two cars in the top 10 after qualifying and then two cars in the top five in the race, so pretty proud of these boys and everyone on the Arrow Electronics car. It’s good to get a couple of Hondas up there, maybe not on the top step of the podium, but we took the rest of it.”

ROBERT WICKENS (No. 6 Lucas Oil SPM Honda) – finished 4th: “I was having to save a lot of fuel in that second stint, so once (Scott) Dixon started getting close to me, I was thinking I might have to give this position up. Then the rain came, so the fuel mileage kind of happened naturally. The rain saved us a bit, but overall great job by the Lucas Oil guys. I was a little gutted that we came out into a big bunch of traffic, but it made the race fun. It was also a little bit frustrating as we lost a bit of track position there, and I think we could have both been fighting for higher steps on the podium today.”

SEBASTIEN BOURDAIS (No. 18 Team SealMaster Honda) – finished 5th: “It was just a tough day for the SealMaster Honda No. 18 team. It was looking perfect. We executed the plan to perfection. I started on scuffed Firestone red (alternate) tires, so we had a lot of tire degradation, but were still able to save more fuel than almost everyone. Josef (Newgarden) went for the push and it looked like we were still going to beat him because he pitted the second time and we got ahead. I had enough fuel to finish, but unfortunately, Mother Nature decided to open the skies and there wasn’t anything we could do about that. We tried to stay out and it bit us. On top of that, when we put on the wet tires, I don’t know what happened but the car was diabolical. I couldn’t do anything. I barely kept Scott (Dixon) behind me. I gave it my best shot, the guys did a good job, but it wasn’t enough. Everyone is executing perfectly. Unfortunately, you can’t predict what the weather is going to do, so you have to make a call one way or the other and we were on the wrong side of the fence today. The good news is we finished fifth and keep putting ourselves in position. Our pace is good and we are in the championship mix.”

SCOTT DIXON (No. 9 PNC Bank Chip Ganassi Racing Honda) – finished 6th: “I think I was one of the drivers on the fence in regards to if we should restart or not yesterday. I guess overall, it was the same for everyone. I literally couldn’t see a thing from the PNC Bank car and was just trying to hold it straight. Cars were just going by me, and there was nothing you could do because I couldn’t see anything out of my visor. It’s a shame we couldn’t get in the full distance Sunday because Barber is an amazing track with an incredible crowd. I think the one-stop strategy was the one to have today and it would have put us third, but the rain took care of that, unfortunately. The car was fast and really good on fuel mileage, but it is what it is. Hopefully we can get a break to go our way in a few weeks.”

GRAHAM RAHAL (No. 15 Mi-Jack Honda) – finished 7th: “In the dry, we were able to make some moves and get by some guys, and turn in some good laps when we needed to before the pit stops and cycle out to a pretty good spot. Overall, it was a decent day. I can’t say too much bad about it. I’ll take seventh. We lost some ground to a few of the guys ahead, but overall it’s good to be third in points.”

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda) – finished 8th: “We tried a one-stop strategy, and basically everyone else was on two-stoppers, so we looked like we lacked pace, but we had to save a massive amount of fuel. It looked good until the middle. My teammate came on charge and was on a hard two-stopper, so I let him go and lost some positions a couple of times, but then it looked good. If the yellow came, we would have been in a very positive position. Even not, a lot of people had to come into the pits. However, unfortunately the rain came and I had to stop again for rain tires, which meant my second stint was basically just a slow pace. It’s a big shame. The rain helped me a lot yesterday to get to eighth and today, in the end, the rain didn’t help my strategy. I will take it after a difficult qualifying.  We need to make the car fast at the (INDYCAR) Grand Prix because we have a lot of work to be done.”

SIMON PAGENAUD (No. 22 Menards Team Penske Chevrolet) – finished 9th: “We had a pretty good race going and I think we potentially could have been a top five (finisher). So, I was very frustrated with Gabby (Chavez). He was two laps down. And I just got stuck behind him, which gave an opportunity to (Scott) Dixon as I was trying everything I could to make it happen. But, it’s a real shame because when it’s not your day, it’s just not your day. You’ll have better days later, but you won’t have everybody on your side when you have a good day. And at the moment, he doesn’t have me on his side, let me tell you. But, it’s a real shame. I think the Menards No. 22 was really from where we started. The strategy to go on rain (tires) when we went on rain was a good choice and I thought it was a really good pace. We just started from too far back.”

MARCO ANDRETTI (No. 98 Kerauno / Curb Honda) – finished 10th: “It was a lot of fun out there, but I think finishing 10th is the worst we should’ve finished. I think myself and the guys earned a third-place finish. We beat (James Hinchcliffe) out in the end – so we had third locked up until the rain made all the one-stoppers work. We were looking really good for a podium; the Kerauno team was way better than what the race results showed, but we know we have the pace, so we’ll keep digging and move on to Indy.”

ALEXANDER ROSSI (No. 27 Kerauno / MilitaryToMotorsports.com Honda) – finished 11th: “It definitely wasn’t our best day. We initially went into the race with the plan of doing a two-stopper, then we switched to a one-stop strategy once the race started because of the extra formation laps. Once the race got going, we were on the wrong tire for the one-stop plan, and couldn’t make the fuel work, so we switched back to a two-stop strategy. It was looking OK, but we tried to survive the rain probably one lap too long and we lost time to guys that had already switched to rain tires. We ended up 11th. It wasn’t a great day from a performance or strategy standpoint. It’s a day that we’ll certainly be putting behind us as soon as possible and look forward to (the INDYCAR Grand Prix) where we had a really strong test a couple weeks ago.”

MATHEUS “MATT” LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet) – finished 12th: “We made some great progress from where we started the weekend, so I’m pretty happy with that. The car was good with the reds (Firestone alternate tires) in the race, so I think we had good pace. We were running with (Simon) Pagenaud, and when (Scott) Dixon came in front of me he was not that much faster, which means we made some progress from practice. Unfortunately in the rain, the car wasn’t as good, we were struggling with understeer, so I couldn’t push as I wanted. If we look at where we started and where we finished, it was a good weekend. I’m happy for the ABC Supply team and myself. Onto Indianapolis.”

ZACH VEACH (No. 26 Group One Thousand One Honda) – finished 13th: “The weekend overall was good for us, confidence-wise – advancing to the top 12 in qualifying and getting up to position sixth yesterday for the first part of the race. Today, I think we definitely had the pace to finish inside the top 10, but we had a few mechanical issues during the race. I lost all of my adjustments inside of the car, so once that happened I was a sitting duck. Extremely thankful for my Group One Thousand One crew for the job they did this weekend. We held on the best we could to come home 13th. Hopefully we can improve for the (INDYCAR Grand Prix) and of course build on everything in time for the Indianapolis 500.”

JORDAN KING (No. 20 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 14th: “I had a really good restart. I did exactly what I wanted to do, I wanted to dispatch a couple of cars quite quickly. I managed to get past both Ed (Jones) and Scott (Dixon) before Turn 2, so that was really good actually. That gave me good track position, we were then in the top five. Unfortunately, the rain yesterday may have caused an electrical problem that took quite a while to clear. Once we got going, it was then alright. Our strategy was then compromised with the rain and we were caught out. Overall slightly annoying, we really would have been fine for a top-five finish quite comfortably, I think.”

SPENCER PIGOT (No. 21 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet) – finished 15th: “It was definitely a difficult race out there. We thought we were making up some ground by pitting early and running hard, which seemed to be working a bit. We tried to gamble at the end to stay on slicks. We were hoping for a yellow that the race would end under and we could stay up where we were. Unfortunately, that didn’t happen and I just tried to keep it on the road the best I could. Eventually, it just got too wet and we had to come in at the end. There are some positives to take away from this weekend, we’re going to take those into the INDYCAR Grand Prix and hopefully be back up front.”

RENE BINDER – finished 16th: No comments

GABBY CHAVES (No. 88 Harding Group Chevrolet) – finished 17th: “Today’s conditions were not ideal for us to start. Our strategy we used yesterday to hope for a yellow to get our lap back obviously never came. We just did more to learn, try to gauge our pace and try to keep improving. I thought we really improved on our pace compared to everyone else and we did well to pick up a few positions at the end of the day and brought the car home. Now we get to work on our most important month of the year.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet) – finished 18th: “We had a very difficult weekend and I’m glad it’s over. Looking forward to Indianapolis.”

ZACHARY CLAMAN DE MELO (No. 19 Paysafe Honda) – finished 19th: “Yesterday was tough with all the rain, and I think it was a good call to postpone the race to today. With the two-lap penalty that we received yesterday, we knew we were already at a disadvantage. So, the main goal today was to show my race craft aboard the No. 19 Paysafe car, show that my pace was there and to show that if we would have been on the lead lap that we could have definitely fought for a top 10 position. I think we did that with how I was able to pass other cars on a track that is known to be difficult for passing. We had good pace, and the fastest race lap, so it was a positive weekend overall even if it didn’t go our way.”

ED JONES (No. 10 NTT DATA Chip Ganassi Racing Honda) – finished 20th: “Yesterday at the start, I was trying to attack, but it was very difficult. I just couldn’t see anything. Especially on the restarts. Maybe I could have been more aggressive or kept my foot down, but I didn’t think it was worth the risk in the NTT DATA car. Conditions were just very, very tough. You couldn’t see a thing. Today we got restarted and we were making progress, but we had mechanical issues and had to pit way before it was over. The guys will have to take a look at the car to see what happened I think. Hopefully we can move on and have a good start to the month of May in Indy.”

WILL POWER – finished 21st: No comments

MAX CHILTON (No. 59 Gallagher Chevrolet) – finished 22nd: “That was a really unfortunate way for us to end the weekend. We were happy with the qualifying effort of the No. 59 Gallagher Chevrolet and felt like we were making progress, but after the race was red-flagged and everyone was allowed to start on full fuel, we knew we were going to have a hard time doing much strategy-wise to move toward the front. Unfortunately for us, we didn’t get a chance to see what we could do during the remainder of the race because of an electrical issue that had us stopped on track before the field went green. The boys had it fixed and back out on track, but once we had confirmed the issue was fixed out on track and the heavy rain picked back up again, there was no point in us continuing and possibly tearing anything up.”

CHARLIE KIMBALL (No. 23 Tresiba Chevrolet – quote given Saturday) – finished 23rd: “The No. 10 car of Ed Jones just drove into the back of me. The stewards reviewed it and decided that no action would be taken, which I vehemently disagree with. Yeah, visibility was tough out there, but it was tough for everyone. I didn’t run into anyone and no one else ran into me, except for the No. 10 car. I don’t know what the stewards were looking at, but I’m going to have a discussion with them after the race. I’m just disappointed because the Carlin guys know how to run in the wet and they gave me a great car. We were moving up the field a few spots, and with the Marco (Andretti) spin, we were able to elevate another spot. We were just knocking on the door of making it into the top 10 and coming out of here in these conditions with a top-10 result heading into May would’ve been really good for the team.”

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