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Brown plans to get big-name sponsors for F1 team McLaren

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ABU DHABI, United Arab Emirates (AP) Zak Brown intends to use his commercial expertise to bring a big-name title sponsor to McLaren.

The 45-year-old American was hired as executive director of the Formula One team on Monday as part of a significant restructuring following the departure of Ron Dennis.

“It’s critically important we find a title partner, a major sponsor. We need some logos on the side of our car,” Brown said Friday from McLaren’s motorhome. “The brands we have on the car now are fantastic companies. We need more of them. It costs a lot of money to go motor-racing and we need to deliver a lot of value to our marketing partners.”

Brown is well placed to attract potential new sponsors given his wealth of experience. He founded the motorsport marketing company JMI in 1995 and is an ex-Formula Three racer who started out his junior career in karting.

Brown, who once had aspirations of being an F1 driver, clearly knows what he is looking for.

“If you look at the McLaren brand and what it stands for: it is technology, lifestyle, wealth, competition, speed, precision,” Brown said. “Those are the types of companies that make sense for us to partner.”

Dennis, McLaren’s chairman and chief executive, last week failed in a bid at London’s High Court to stop the team’s board from forcing him out.

Brown paid tribute to him.

“Ron, at the end of the day, is the one who recruited me,” Brown said. “The last couple of years he left the door open. He turned up the volume in pursuit of me.”

The British team is continuing its search for a chief executive to replace Dennis, who oversaw the historic tussle for the F1 title between McLaren drivers Ayrton Senna and Alain Prost in 1988 and 1989, before Mika Hakkinen clinched championships in 1998 and 1999. Three-time F1 champion Lewis Hamilton won his first title with McLaren in 2008.

McLaren’s success has since dried up, and its renewed relationship with Japanese engine manufacturer Honda has yet to bring titles. Although McLaren has 2009 champion Jenson Button and two-time champion Fernando Alonso, neither has placed higher than fifth since Honda’s return last season.

This year, Alonso is 10th overall while Button is 15th heading into Sunday’s season-ending Abu Dhabi Grand Prix.

However, the car’s improving speed leaves Brown optimistic the team can get podiums next year, when highly-rated Belgian prospect Stoffel Vandoorne will partner Alonso.

“We’ve got what I think is the best race car driver in the world in Fernando Alonso,” Brown said. “I think Stoffel is very much a future world champion.”

Dakar Rally Stage 13: Carlos Sainz has second overall victory in sight

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Editor’s note: Check out expanded video highlights of Stage 13 Saturday at 6:30 p.m. ET on NBCSN.

Carlos Sainz is nearing his second Dakar Rally victory while Nasser Al-Attiyah strengthened his bid for second by winning Friday’s 13th stage of the endurance race.

Sainz finished sixth in his Team Peugeot ride and holds a lead of 46:18 over Al-Attiyah’s Toyota.

“I tried to play it safe, even if there were plenty of tricky parts,” said Sainz, who won the Dakar Rally in 2010 but had failed to finish the past five races because of mechanical problems. “Since the start, there has been a lot of drama in this race and it’s not over until we’ve crossed the finishing line. It’s not a crazy Dakar, but it’s very difficult. I hope everything will go OK (Saturday).”

Defending race winner Stephane Peterhansel is in fourth overall, trailing by 1:28:08 after crashing and finishing 20th in the penultimate stage. The Frenchman has a record 13 overall wins in the Dakar but is unlikely to earn another despite rebounding well from a crash in the seventh stage that had knocked him from the overall lead.

In other divisions, Eduard Nikolaev (trucks), Matthias Walkner (motorcycles), Ignacio Casale (Quads) and Reinaldo Varela (SxS UTV) are on the cusp of capturing overall wins entering the final stage.

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STAGE 13 RESULTS, CARS

  1. Qatar’s Nasser Al-Attiyah, Toyota, 5:02:22
  2. Argentina’s Lucio ALvarez, Toyota, 5:13:38
  3. South Africa’s Giniel de Villiers, Toyota: 5:15:28
  4. Poland’s Jakub Przygonski, X-Raid, 5:17:29
  5. Finland’s Mikko Hirvonen, X-Raid, 5:21:46

OVERALL 

  1. Spain’s Carlos Sainz
  2. Qatar’s Nasser Al-Attiyah, 46:18 behind
  3. South Africa’s Giniel de Villiers, 1:20:00 behind
  4. France’s Stephane Peterhansel, 1:28:08 behind
  5. Poland’s Jakub Przygonski, 2:46:32 behind

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TRUCKS

  1. Russia’s Eduard Nikolaev, Kamaz, 5:59:02
  2. Russia’s Airat Mardeev, 5:59:52
  3. Czech Republic’s Martin Kolomy, Tatra, 6:05:08
  4. Belarus’s Siarhei Vlazovich, 6:26:47
  5. Czech Republic’s Dmitry Sotnikov, 6:31:56

OVERALL 

  1. Russia’s Eduard Nikolaev
  2. Belarus’s Siarhei Vlazovich, 3:53:59 behind
  3. Russia’s Airat Mardeev, 5:21:05
  4. Czech Republic’s Martin Kolomy, 9:01:18
  5. Czech Republic’s Dmitry Sotnikov, 10:04:29

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MOTORCYCLES

  1. Australia’s Toby Price, KTM, 4:48:33
  2. Argentina’s Kevin Benavides, Honda, 4:50:36
  3. France’s Antoine Meo, KTM, 4:51:17
  4. Austria’s Matthias Walkner, KTM, 5:00:05
  5. Spain’s Juan Pedrero Garcia, 5:03:45

AMERICAN RIDERS

15th: Mark Samuels (Honda), 5:19:40

18th: Shane Esposito (KTM), 5:27:14

37th: Andrew Short (Husqvarna), 5:58:14

68th: Bill Conger (Husqvarna), 7:16:00

OVERALL 

  1. Austria’s Matthias Walkner
  2. Argentina’s Kevin Benavides, 22:31 behind
  3. Australia’s Toby Price, 27:45
  4. France’s Antoine Meo, 50:17
  5. Spain’s Gerard Farres, 1:01:19

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QUADS

  1. Argentina’s Jeremias Gonzalez Ferioli, 5:55:16
  2. Paraguay’s Nelson Augusto Sanabria Galeano, 5:58:34
  3. Chile’s Ignacio Casale, 5:59:19
  4. Argentina’s Nicolas Cavigliasso, 6:02:22
  5. Brazil’s Marcelo Medeiros, 6:02:23

OVERALL

  1. Chile’s Ignacio Casale
  2. Argentina’s Nicolas Cavigliasso, 1:37:16 behind
  3. Argentina’s Jeremias Gonzalez Ferioli, 2:05:12
  4. Brazil’s Marcelo Medeiros, 4:25:26
  5. Peru’s Alexis Hernandez, 4:34:37

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SxS UTV

  1. France’s Patricie Garrouste, Polaris, 6:29:40
  2. Brazil’s Reinaldo Varela, Can-Am, 6:39:39
  3. France’s Claude Fournier, Polaris, 7:33:17
  4. Spain’s Jose Pena Campos, Polaris, 7:41:200

OVERALL 

  1. Brazil’s Reinaldo Varela
  2. France’s Patricie Garroueste, 53:28 behind
  3. France’s Claude Fournier, 10:02:12
  4. Spain’s Jose Pena Campos, 10:06:01

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SATURDAY’S SCHEDULE

Champions in all five classes will be crowned Saturday after the 14th and final stage concludes in Cordoba, Argentina.

MORE: Dakar Rally daily stages schedule, NBCSN broadcast schedule, list of all competitors.

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