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John Force Racing will ‘Advance’ with new sponsorship for Courtney Force

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BROWNSBURG, Indiana — John Force likes to use the word “advance” in discussing the long-term future of his four-car race team.

Friday morning, Force literally put “advance” into action, as he announced daughter Courtney Force’s Funny Car will be sponsored during the 2017 24-race NHRA schedule by Advance Auto Parts stores, beginning with the season-opening Winternationals at Auto Club Raceway in Pomona, California. The deal is for multiple seasons.

“This is all about building John Force Racing for the future,” Force told MotorSportsTalk. “We had a great run with Traxxas, they’ll be staying in the sport, which is great. And now we’re partnering with Advance Auto Parts, which we’re very excited about.”

Advance Auto Parts replaces Traxxas, which produces radio-controlled race cars, and which had sponsored Courtney Force for the past five seasons. Traxxas will remain involved in the sport as sponsor of the Traxxas Shootout, a special race-within-a-race for both Funny Cars and Top Fuel dragsters contested during the annual U.S. Nationals in Brownsburg.

Advance Auto Parts, which has nearly 5,400 retail stores across the country, is no stranger to John Force Racing. The auto parts supplier sponsored John Force’s PEAK Chevrolet Camaro at several events during the 2016 season, including a victory in the NHRA Carolina Nationals, which kicked off the six-race NHRA Countdown to the Championship playoffs.

“The opportunity came to grow the deal and they were interested in Courtney so it was a perfect match,” John Force said. “I have done shows with Advance Auto Parts in the past and am looking forward to working with them again.”

Both John and Courtney Force will be featured in several upcoming advertising and marketing campaigns for the company.

 

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Michael Andretti looking forward to new Australian Supercars venture

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If it seems like Michael Andretti is out to conquer the world, he is – kind of.

The former IndyCar star turned prolific team owner has won three of the last four Indianapolis 500s and five overall, second only to Roger Penske’s 16 Indy 500 triumphs.

Along the way, in addition to expanding his own IndyCar and Indy Lights operation, the son of Mario Andretti and the primary shareholder of Andretti Autosport has also branched out into Global RallyCross and Formula E racing in recent years.

And now, Andretti has further expanded his brand internationally, following Penske to the world down under — as in the world of Australian V8 Supercars.

Andretti has teamed with Supercars team owner Ryan Walkinshaw, along with veteran motorsports marketer and executive director of McLaren Technology Group and United Autosports owner and chairman, Zak Brown.

Together, the three have formed Walkinshaw Andretti United, based in suburban Melbourne, Australia. The new team kicks off the new season with the Adelaide 500 from March 1-4.

“It’s just extending our brand and putting it out there,” Andretti told NBC Sports. “The Supercars are such a great series.

“It all started with Zach Brown calling me and said ‘You have to talk to Ryan Walkinshaw. He’s got something interesting to talk to you about.’

“We talked and literally in like a half-hour, we said, ‘Let’s figure out how we’re going to make this work.’ And then Zack was like, ‘Hey, what about me?’ And then Zack came in as a partner and it’s cool now that we have the Walkinshaw Andretti United team.

“I’m really excited about that program, the guys at the shop are excited about it, we’ve been doing a lot of things to try and help it because it’s such a cool series and the cars are so cool.

“I went down there to Bathurst, which was to me one of the coolest tracks in the world. I wish I could have driven it, I really do. It looks like a blast.

“It’s amazing how big that series is when you go down there. It’s one of the biggest sports in Australia. It was just a great opportunity for us to extend our portfolio.”

Admittedly, Andretti had some extra incentive to want to get involved in the Supercars world: Penske joined forces with legendary Dick Johnson Racing in September 2014.

The organization came together quickly and the rebranded DJR Team Penske went on to win the 2017 V8 Supercars championship.

“Roger was down there the last few years,” Andretti said, adding that fact as incentive to get his own organization into the series. “So it’s cool to go race head-to-head with Roger. That was also in the back of our minds.”

This is no start-up venture for Andretti. The roots of the new venture began in 1990 as the Holden Racing Team, which went on to become one of the most successful organizations in Australian V8 Supercar racing, having won the drivers’ championship six times and the Virgin Australia Supercars Championship’s top race, the Bathurst 1000 (essentially Australia’s version of the Indy 500), seven times.

Last season, Holden Racing team morphed into Triple Eight Race Engineering and was renamed Mobil 1 HSV Racing.

And now the company has been renamed once again for the 2018 campaign under the Walkinshaw Andretti United banner.

The team will be composed of two Holden ZB Commodores with drivers James Courtney and Scott Pye, as well as a Porsche 911 GT3-R in the Australian GT championship.

What’s next for Andretti’s motorsports portfolio? Right now, it’s pretty full, but you can bet running for championships from Australia (Supercars) to globally (GRC) to Indianapolis (Indy 500) to the U.S. (Verizon IndyCar Series) are at the top of this year’s list.