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F1 2016 Driver Review: Sergio Perez

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Sergio Perez

Team: Sahara Force India
Car No.: 11
Races: 21
Podiums: 2
Best Finish: 3rd (Monaco, Europe)
Fastest Laps: 0
Points: 101
Laps Led: 0
Championship Position: 7th

Luke Smith (@LukeSmithF1)

2016 was another year that saw Sergio Perez’s stock rise. After impressing through 2015, the Mexican took things to the next level with two podium finishes for Force India as the team finished a best-ever fourth in the constructors’ championship.

Perez made a quiet start to the season, but as Force India began to find its feet and cosy up to Williams in the pecking order, Checo became strong. His charge to third in Monaco was a mix of great strategy and great driving, but his finest hour came in Baku. After qualifying second on the grid on merit (and looking set for pole at one point), Perez dropped to P7 after a grid penalty, only to then charge back to a third-place finish.

Perez’s form led to interest from Renault for 2017, but the Mexican decided to stay put at Force India for another year at least, with Ferrari being a rumored destination for the following year. It is easy to see why he is so coveted, for not only does he have bags of pace and is a safe pair of hands, but he can also turn up on occasion with big results (something teammate Nico Hulkenberg has struggled to do).

2017 should offer big rewards to drivers who can keep on top of their tires. If that does indeed prove to be the case, then watch for Perez as being one of the breakout stars.

Tony DiZinno (@tonydizinno)

The single-year stall at McLaren could have damaged most drivers’ careers, but it speaks volumes of Sergio Perez’s resilience that in the three years since, he has fully re-established himself as the leading light in F1’s midfield. And it’s a fitting spot for him, really, because what he’s done is help raise Sahara Force India along with him.

Despite a somewhat inconsistent first half of the season through the Austrian Grand Prix, Perez scored an opportunistic podium at Monaco and delivered one of the weekends of his career at Baku. From Silverstone through Abu Dhabi meanwhile, Perez only failed to score once, with four top-six finishes peppered in that stretch.

Perez largely eclipsed Nico Hulkenberg as well for a third straight year. Hulkenberg had some strategic misfires that cost him a couple potential podium finishes but nonetheless Perez seized his chances. He was a thoroughly deserved P7 in points.

GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/