INDYCAR asks what’s ‘NEXT’ in 2017 promotional video

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One of the great elements in the Verizon IndyCar Series is the competing dynamic between the established veterans who’ve been around pushing two decades – Scott Dixon, Helio Castroneves and Tony Kanaan immediately come to mind – versus the more up-and-coming younger drivers such as Josef Newgarden, Alexander Rossi and Simon Pagenaud.

The latter three are among those featured in INDYCAR (sanctioning body here, not the series) releasing its new-for-2017 promotional video called “NEXT,” which follows past season concepts “RIVALS,” “SPEED” and “LEGENDS.” INDYCAR worked with brand agency partner Johnston & Wolverton to create this ad.

“We’re confident and focused on INDYCAR’s future,” C.J. O’Donnell, chief marketing officer of INDYCAR and Indianapolis Motor Speedway, said in a release. “The theme ‘NEXT’ will effectively deliver our message of continued growth and expresses the momentum our sport has experienced the last three seasons.”

The aforementioned growth expresses INDYCAR’s 55 percent increase in overall TV viewership since 2013 combined between ABC and NBCSN. IndyCar’s 2017 schedule is out but TV times and start times are yet to be released; that information should be out fairly shortly.

Going back to the the “NEXT” idea is an interesting choice, and seems to forecast several “next” elements.

For one, the immediate “next” is INDYCAR’s new-for-2018 spec aero kit bodywork, which figures to be revealed in the next month. The “next” there will need to be a transformative bodywork that makes the cars look cooler than they are now and can generate buzz beyond the oft-Indiana-only bubble that frequently permeates the atmosphere. The manufacturer aero kits from Chevrolet and Honda are frozen for 2017, as they enter their second year since changes were made to the 2016 kits, and third overall since the 2015 aero kit introduction.

The next “next” is that of picking which “next” drivers to highlight. The six drivers identified in the video are Newgarden, Will Power, Pagenaud, Rossi, Graham Rahal and Ryan Hunter-Reay.

This is an intriguing mix of “next” choices because Hunter-Reay (debuted in 2003), Power (2005), Pagenaud (2007) and Rahal (2007) all debuted in IndyCar at least a decade ago, and among them, Hunter-Reay has both a championship and an Indianapolis 500 win, while Power and Pagenaud have won two of the last three championships.

It’s fair to say that of that six-pack only Newgarden, who debuted in 2012 and Rossi, in 2016, would more appropriately figure into the true “next” discussion since they have more of their careers ahead of them behind them, while the others – Rahal excepted, as he turns 28 on Wednesday – are 32 or older. It’s great to see Pagenaud being featured here strongly after winning his first title.

Interestingly, James Hinchcliffe is not among the “next” drivers chosen here, even though the “next” step for him would be breaking out into a bona fide title contender and multiple race winner after his star turn in the national spotlight on “Dancing with the Stars.” Nor is Carlos Munoz, who has almost won Indy twice, Conor Daly, who’s got enough potential to surprise, and JR Hildebrand, back for a full-time season after several years plugging away part-time. This is before you get into the other “nexts” who are currently talented enough to have a full-time ride, but are without one for 2017.

Another portion of “next” to consider – is the “next” brand choice here meant to usher out the veterans sooner rather than later? IndyCar’s true changing of the guard will come once Dixon, Kanaan and Castroneves eventually retire, but their performances the last few years give no indication that’s imminent, or that they’re waning.

Dixon’s 10-year run of finishing in the top-three in points snapped only this year, while Castroneves banked his 13th career top-five finish in points, and Kanaan was destined for a potential top-three or four finish this year before faltering. These drivers are peppered in the video but not featured prominently.

The most important “next “- arguably – is discovering what is IndyCar’s next big selling point. The 100th Indianapolis 500 has come and gone and lived up to the hype, but the 101st is, by no fault of its own, unlikely to carry the same weight and stature. The aero kits served their purpose for the manufacturers – particularly Chevrolet, which backed up its on-track success with a wealth of technology transfer – but were otherwise, largely, a heavy spending exercise that the teams incurred.

In a crowded marketplace both in racing and in sports, finding that key “next” is a stratospheric and/or polarizing star that can generate huge discussion beyond the racing itself.

That’s the first step in what this ad hopes to do, because the next “next” among drivers can only be as big or heralded as the product itself.

Vettel in no rush to sign new Ferrari F1 contract

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Sebastian Vettel is in no rush to sign a new Formula 1 contract with Ferrari despite his current deal expiring at the end of the season.

Vettel joined Ferrari in 2015 on a three-year deal, and currently leads the F1 drivers’ championship for the Italian marque ahead of Mercedes’ Lewis Hamilton.

Vettel’s future has been subject to much speculation as part of the annual ‘silly season’ driver rumor mill, but the four-time world champion has shown few signs of wanting to leave Ferrari.

In order to focus on his bid for a fifth title, Vettel is not looking to sign a new contract with Ferrari any time soon, believing there to be no need for an immediate decision.

“We have other things to do. In the summer there’s a bit more time, there’s a couple of weeks rest where there’s no race,” Vettel said in Thursday’s FIA press conference ahead of the Hungarian Grand Prix.

“But for now, focus is extremely high on working on the car. A piece of paper can be signed fairly quickly, so that’s not a problem.

“I’m not in a rush, I don’t think the team is in a rush as far as I understand. I think they would tell me otherwise.

“There’s no problem. Nothing’s wrong.”

Vettel is currently paired at Ferrari with Kimi Raikkonen, whose contract is also up at the end of the year.

‘Dinner with Racers’ rides again for third season

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Spencer Pumpelly killing a guy… allegedly. Johnny O’Connell attempting to run over Dario Franchitti… again, allegedly. Copious mentions of Bill Riley. Chicken sandwiches.

All these inside jokes, along with awesome stories and food selections, are staples of the “Dinner with Racers” podcast series, which is presented by Continental Tire, and will roll on once again this fall for a third season.

The key addition to this year from co-creators Sean Heckman, PR veteran and partner in TMB Creative, Inc. (The Media Barons) and Ryan Eversley, Acura factory driver for RealTime Racing in the Pirelli World Challenge, is the launch of an official guest submission contest (fans can submit their guest recommendations here), as well as other fan contests to be revealed as they get closer to hitting the road.

Quotes from both Eversley and Heckman in the official release go true to form if you know both individuals, their styles and sense of humor, and if you’ve listened to any of the podcasts from seasons one and two.

“I can’t believe we’re doing this again,” stated co-host Eversley. “It’s honestly a lot of fun to do this, and in many ways very refreshing. The enthusiasm we find in every guest we meet, no matter how accomplished, is incredible, and something that reminds us both how great it is to work in this sport. The only thing more satisfying is the tremendous fan response we’ve had over the years. We honestly had no clue how many people would not only listen, but respond so positively, and for that we couldn’t be more grateful. This year we’re trying to do a little more to include our fan-base, we hope they enjoy it.”

“I agree, it’s a lot of fun,” continued Heckman. “For the first week.”

The cross-country trip will occur this fall and episodes are generally released around the holidays, either on the front side or back side of Thanksgiving but before Christmas.

Ferrucci steps up to Formula 2 with Trident for rest of season

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American racer Santino Ferrucci will make the step up to FIA Formula 2 for the remainder of the 2017 season, linking up with Trident.

Ferrucci, 19, made his GP3 debut in 2016 and has raced in the series ever since, balancing development duties with the Haas Formula 1 team.

The native of Woodbury, Connecticut will make his F2 debut this weekend in Hungary, securing a seat with Trident for the rest of the season.

“We are really proud to announce the agreement reached between Team Trident and the American racer Santino Ferrucci for the final five rounds of the FIA Formula 2 season,” Trident team manager Giacomo Ricci.

“The 19-year-old already had the chance to test one of our GP3 Series cars in last November’s collective postseason test at Abu Dhabi.

“Back then, he impressed the team’s staff, bringing home great results and keeping his name among the top-5 at all times.

“He is now set to make his Formula 2 debut at Budapest, on the same track where he led the way in GP3 Series testing.

“I am sure that Santino has all the skills needed to adapt to a Formula 2 car very quickly. Also, thanks to his Formula 1 experience, he will not have problems in managing more power and carbon fiber brakes.”

Pirelli confirms Brazil, Abu Dhabi tire selections to finish 2017

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Pirelli has confirmed the Brazilian and Abu Dhabi Grands Prix tire selections for the final two races of the season, which brings to a conclusion all the selected sets for the rest of the way.

Pirelli will have the supersoft, soft and medium compounds on offer at Sao Paulo in Brazil with the ultrasoft back for Abu Dhabi with the supersoft and soft compounds.

The Abu Dhabi selections will match those at Austin and Mexico City for that back-to-back in October.

Here are the remaining tire selections for after the summer break. At Hungary this weekend, teams can run the supersoft, soft and medium.

  • August 27: Belgium, Ultrasoft, Supersoft, Soft
  • Sept. 3: Italy, Supersoft, Soft, Medium
  • Sept. 17: Singapore, Ultrasoft, Supersoft, Soft 
  • Oct. 1: Malaysia, Supersoft, Soft, Medium
  • Oct. 8: Japan, Supersoft, Soft, Medium
  • Oct. 22: USA, Ultrasoft, Supersoft, Soft 
  • Oct. 29: Mexico, Ultrasoft, Supersoft, Soft
  • Nov. 12: Brazil, Supersoft, Soft, Medium
  • Nov. 26: Abu Dhabi, Ultrasoft, Supersoft, Soft