INDYCAR asks what’s ‘NEXT’ in 2017 promotional video

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One of the great elements in the Verizon IndyCar Series is the competing dynamic between the established veterans who’ve been around pushing two decades – Scott Dixon, Helio Castroneves and Tony Kanaan immediately come to mind – versus the more up-and-coming younger drivers such as Josef Newgarden, Alexander Rossi and Simon Pagenaud.

The latter three are among those featured in INDYCAR (sanctioning body here, not the series) releasing its new-for-2017 promotional video called “NEXT,” which follows past season concepts “RIVALS,” “SPEED” and “LEGENDS.” INDYCAR worked with brand agency partner Johnston & Wolverton to create this ad.

“We’re confident and focused on INDYCAR’s future,” C.J. O’Donnell, chief marketing officer of INDYCAR and Indianapolis Motor Speedway, said in a release. “The theme ‘NEXT’ will effectively deliver our message of continued growth and expresses the momentum our sport has experienced the last three seasons.”

The aforementioned growth expresses INDYCAR’s 55 percent increase in overall TV viewership since 2013 combined between ABC and NBCSN. IndyCar’s 2017 schedule is out but TV times and start times are yet to be released; that information should be out fairly shortly.

Going back to the the “NEXT” idea is an interesting choice, and seems to forecast several “next” elements.

For one, the immediate “next” is INDYCAR’s new-for-2018 spec aero kit bodywork, which figures to be revealed in the next month. The “next” there will need to be a transformative bodywork that makes the cars look cooler than they are now and can generate buzz beyond the oft-Indiana-only bubble that frequently permeates the atmosphere. The manufacturer aero kits from Chevrolet and Honda are frozen for 2017, as they enter their second year since changes were made to the 2016 kits, and third overall since the 2015 aero kit introduction.

The next “next” is that of picking which “next” drivers to highlight. The six drivers identified in the video are Newgarden, Will Power, Pagenaud, Rossi, Graham Rahal and Ryan Hunter-Reay.

This is an intriguing mix of “next” choices because Hunter-Reay (debuted in 2003), Power (2005), Pagenaud (2007) and Rahal (2007) all debuted in IndyCar at least a decade ago, and among them, Hunter-Reay has both a championship and an Indianapolis 500 win, while Power and Pagenaud have won two of the last three championships.

It’s fair to say that of that six-pack only Newgarden, who debuted in 2012 and Rossi, in 2016, would more appropriately figure into the true “next” discussion since they have more of their careers ahead of them behind them, while the others – Rahal excepted, as he turns 28 on Wednesday – are 32 or older. It’s great to see Pagenaud being featured here strongly after winning his first title.

Interestingly, James Hinchcliffe is not among the “next” drivers chosen here, even though the “next” step for him would be breaking out into a bona fide title contender and multiple race winner after his star turn in the national spotlight on “Dancing with the Stars.” Nor is Carlos Munoz, who has almost won Indy twice, Conor Daly, who’s got enough potential to surprise, and JR Hildebrand, back for a full-time season after several years plugging away part-time. This is before you get into the other “nexts” who are currently talented enough to have a full-time ride, but are without one for 2017.

Another portion of “next” to consider – is the “next” brand choice here meant to usher out the veterans sooner rather than later? IndyCar’s true changing of the guard will come once Dixon, Kanaan and Castroneves eventually retire, but their performances the last few years give no indication that’s imminent, or that they’re waning.

Dixon’s 10-year run of finishing in the top-three in points snapped only this year, while Castroneves banked his 13th career top-five finish in points, and Kanaan was destined for a potential top-three or four finish this year before faltering. These drivers are peppered in the video but not featured prominently.

The most important “next “- arguably – is discovering what is IndyCar’s next big selling point. The 100th Indianapolis 500 has come and gone and lived up to the hype, but the 101st is, by no fault of its own, unlikely to carry the same weight and stature. The aero kits served their purpose for the manufacturers – particularly Chevrolet, which backed up its on-track success with a wealth of technology transfer – but were otherwise, largely, a heavy spending exercise that the teams incurred.

In a crowded marketplace both in racing and in sports, finding that key “next” is a stratospheric and/or polarizing star that can generate huge discussion beyond the racing itself.

That’s the first step in what this ad hopes to do, because the next “next” among drivers can only be as big or heralded as the product itself.

Lewis Hamilton completes Friday F1 practice double in Australia

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Lewis Hamilton continued his march at the top of the timesheets in practice for the Formula 1 season-opener in Australia on Friday afternoon, leading the way once again for Mercedes.

Hamilton entered the weekend unsure about his chances after an impressive display from Ferrari through pre-season testing, prompting the Briton to pick the Italian team as the favorite for victory in Melbourne.

Hamilton set the pace through first practice at Albert Park as the new-style F1 cars got their first official running, heading up a one-two finish for Mercedes with Valtteri Bottas in tow.

FP2 was expected to offer more insight into Ferrari’s true pace after it opted to limit its running through first practice, but it was Hamilton who led the way once again.

Running on the ultra-soft tire, Hamilton produced a stunning lap of 1:23.620 to finish half a second clear of Ferrari’s Sebastian Vettel, the German driver unable to respond to his rival’s pace.

Bottas continued his impressive start to life with Mercedes, finishing the session third-quickest, while Kimi Raikkonen rounded out a Mercedes-Ferrari top-four lock-out in the second SF70H car.

Despite Ferrari’s inability to challenge Mercedes, it was Red Bull that came away from FP2 as the biggest disappointment after Daniel Ricciardo and Max Verstappen had scruffy sessions en route to P5 and P6 respectively. Verstappen had been on a quick lap and due to improve his time, only to run wide at Turn 12 and narrowly avoid losing control.

Carlos Sainz Jr. finished a solid seventh for Toro Rosso ahead of Haas driver Romain Grosjean, who was fortunate to keep his car out of the wall as the American team’s brake issues arose once again. Nico Hulkenberg was ninth for Renault, with Daniil Kvyat rounding out the top 10.

FP2 was red flagged early on following a big shunt for Jolyon Palmer at the final corner. The Briton lost the rear-end of his car coming through the right-hander, causing him to slide into the wall and suffer a large amount of damage to his car. Felipe Massa was another driver to hit trouble, with his Williams FW40 grinding to a halt midway through the session, forcing the Brazilian to end his day early, while Marcus Ericsson spun off with five minutes to go, beaching his Sauber.

Lewis Hamilton sets rapid pace to open F1 2017 in Australia FP1

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Lewis Hamilton kicked off Formula 1’s new technical era in style by heading up a one-two finish for Mercedes in opening practice for the Australian Grand Prix on Friday morning in Melbourne.

Despite predictions from many that Ferrari and Red Bull would pose a greater challenge at the top of the timesheets in Australia, FP1 offered a familiar result as Hamilton led home new teammate Valtteri Bottas.

The added downforce of the new-style 2017 cars had the desired effect of slashing lap times, with Hamilton’s best effort of 1:24.220 being less than four-tenths of a second off his pole position time for last year’s race.

Bottas made a good impression in his first F1 weekend session in Mercedes colors, leading the bulk of the session before Hamilton jumped ahead on the ultrasoft tires with around 30 minutes remaining.

Daniel Ricciardo led Red Bull’s charge, finishing third ahead of teammate Max Verstappen, but Ferrari decided against showing its hand early and limited its running, only pushing for fast laps in the final 15 minutes of the session.

Kimi Raikkonen ended FP1 fifth in the SF70H, 1.1 seconds off Hamilton’s best time, while Vettel was a further tenth back in P6.

The session went by without any major incident, although a handful of drivers did have minor technical issues that are part and parcel of the first session of the year.

McLaren’s difficulties continued from pre-season as Stoffel Vandoorne was limited to just 10 laps, while Jolyon Palmer and Esteban Ocon also had their running cut due to problems. All three featured in the bottom five of the standings.

Times are below:

Sean Gelael set for Toro Rosso F1 tests in 2017

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Formula 2 driver Sean Gelael will play a part in this year’s in-season Formula 1 test running after agreeing a deal with Toro Rosso.

Gelael, 20, raced full-time in GP2 last year before the championship evolved into F2, scoring one podium finish in Austria.

The Indonesian driver also appeared in the final three rounds of the FIA World Endurance Championship, scoring an LMP2 podium for Extreme Speed Motorsports in Shanghai.

Gelael will race in F2 this year with Arden, but will also get his first taste of F1 machinery in the upcoming tests for Toro Rosso.

All F1 teams will get four days of in-season running this year (two in Bahrain, two in Hungary following their respective races) as well as the traditional end-of-year test in Abu Dhabi.

Gelael will feature in all three for Toro Rosso, having undergone a seat fitting at Faenza earlier this week.

All F1 teams are required to allocate at least half of their in-season running to junior drivers who have made fewer than two grand prix starts.

Gelael will make his first appearance for Toro Rosso following the Bahrain Grand Prix, with running set to take place at the Bahrain International Circuit on April 18 and 19.

More speed, but will Formula 1 be more of the same?

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MELBOURNE, Australia (AP) Faster cars and fiercer competition are the great expectations of the new regulations in Formula One, yet the championship outlook hasn’t altered much ahead of the season-opening Australian Grand Prix.

Lewis Hamilton remains the hot favorite to win another title for Mercedes.

Hamilton won 10 GP events last season and was close to claiming his fourth drivers’ title but was narrowly beaten by his teammate Nico Rosberg, who secured Mercedes a third consecutive championship and then retired.

While Hamilton talked about wanting more drivers competing for the title, and even tipped Ferrari to be quickest this weekend, he’s already lining up a victory he thinks would be unprecedented.

“I don’t believe (any) team has won back-to-back through rule regulation changes,” Hamilton said Thursday during the first official news conference ahead of Sunday’s race. “So that’s our goal as a team. We’re here to win. We’re here to do what no-one else has done.

“I have every belief in my team that we can do that.”

Ferrari driver Sebastian Vettel won four consecutive season titles from 2010-13 while he was racing for Red Bull, so he knows what it’s like to be in Hamilton’s position. He has no doubt who is favorite this season, regardless of the rule changes that dictated wider tires, greater aerodynamics, bigger fuel loads and increased downforce and which are expected to make the heavier cars faster.

“Obviously Mercedes has been in a very, very strong form the last three years and even with changes to the rules and regulations, if the team is strong then they will build a strong car the year after, no matter what they do,” Vettel said. “It is very clear who is the favorite.

“For all of us sitting here we are obviously trying our best to catch up. As the season goes on obviously, I’m sure the cars will have big progression.”

Ferrari had good results in the eight days of pre-season testing, and Hamilton predicted Vettel and former champion Kimi Raikkonen would have the fastest cars in the first practice sessions Friday and Saturday.

“I see Ferrari being the quickest at the moment – and I think they’ll definitely be the favorites,” said Hamilton, who was joined at Mercedes this season by former Williams driver Valterri Bottas. “It’s interesting to see, Sebastian is usually a lot more hype. I can tell he’s trying to keep a lid on it. But their pace was obviously great in testing.”

Hamilton said he couldn’t judge the pace of the Red Bulls in testing, saying they were “quite far behind” and he didn’t see many upgrades to the cars.

“I’m assuming they’re bringing something new,” he said, “which I’m excited to see.”

Daniel Ricciardo finished as the highest-ranked of the non-Mercedes drivers last season, winning the Malaysian GP and placing third in the season standings. He concedes Hamilton will start favorite, but is hoping for a shakeup at the top.

“I think for everyone it’s like when Red Bull were dominating a few years ago – everyone wanted to see someone else win,” Ricciardo said. “It’s natural that people like change.

“For us drivers, not being in Mercedes, we want to see change as well. Even for the fact to have more cars fighting for the win makes it more exciting.”

Hamilton wanted more frequent changes to the regulations, to keep the cars getting faster and the competition “spicier.”

That’s something on which all the leading drivers could agree.

If Hamilton “wins a race against four of us as opposed to maybe just his teammate I think that reward is bigger as well,” said Ricciardo, who is aiming to be the first Australian to win the Australian GP since it became part of the world championship in 1985.

“If you can win against more … that feeling of self-accomplishment is greater. Ferrari showed good pace in testing. If they can take a few points away as well it kind of opens up the championship over the long time.”