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McLaren appoints Ben Priest as vice president, Americas to push commercial efforts in the U.S.

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The McLaren Group has announced the appointment of Ben Priest as its new vice president, Americas – Partnership Development to spearhead the company’s focus on commercial interests in the United States.

McLaren is currently going through a period of change following the resignation of long-running chairman Ron Dennis at the end of last year.

Dennis spent 35 years at the helm of McLaren, but was replaced by American commercial expert Zak Brown, who became executive director.

On Thursday, McLaren announced the arrival of Priest in a new role, having previously worked with Brown at marketing agency JMI.

“Based in New York and reporting to CEO Ekrem Sami, Ben joins the Partner Development team at McLaren Marketing, the global sports and technology brand’s dedicated in-house activation agency,” a statement from McLaren reads.

“Tasked with developing innovative partnerships for McLaren throughout his territory, with a particular focus on Silicon Valley as the spiritual heart of the US technology and innovation industry, Ben brings to McLaren his considerable marketing agency expertise.

“Most recently Vice President of Business Development at a leading New York agency that represents many iconic athletes, Ben has spent the majority of his career in motorsport.

“After co-founding his own agency, he previously led the North America Partnership Development division for JMI, the largest global motorsport marketing agency, and was involved in consulting the entry to motor racing for several of the most prominent new brands in recent years.

“His appointment forms a key part of an ambitious global marketing strategy aimed at utilising the global reach and power of McLaren as an iconic sports and technology brand that now includes its fast-growing McLaren Applied Technologies business.”

“I’d like to welcome Ben to McLaren as part of our ambitious global marketing strategy,” Brown said.

“He brings with him considerable expertise that will help us unlock new business in the US and, in particular Silicon Valley, where there are fantastic, untapped opportunities for our brand.”

“I’m extremely excited and proud to be joining the team at McLaren,” Priest added.

“I have a great deal of respect for the company both as a race team and, increasingly, as an exciting technology brand with innovation at the heart of everything we do.

“North America, and the US in particular, presents a fantastic growth opportunity for us, and one which I’m already very focused on exploring.”

Brown recently spoke to NBC Sports about the need for Formula 1 to grow its presence in the United States, believing that a second race would help its efforts to crack into a market brimming with potential.

Priest’s appointment marries up with Brown’s focus on the United States, and comes at a time when McLaren is lacking a title sponsor that could add an injection of cash to its F1 efforts.

Pippa Mann returns to Dale Coyne Racing for seventh Indianapolis 500 bid

Photo courtesy Dale Coyne Racing
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Pippa Mann announced Tuesday that she plans to drive in her seventh Indianapolis 500 on May 27.

The native of Ipswich, England will once again return to race for Dale Coyne Racing, with new sponsorship by Donate Life Indiana.

She had previously been sponsored the last four years in the 500 by the Susan G. Komen organization. She’ll continue to carry logos of that organization on the front wing of her car in the 500, Mann said.

Mann, 34, has raced six times in the 500, with a best finish being 17th in last year’s race.

Mann will fill out the four-car Dale Coyne Racing field for the Greatest Spectacle In Racing. She’ll be teammates with Sebastien Bourdais (No. 18 Team SealMaster Honda in a partnership with Vasser-Sullivan), Pietro Fittipaldi (No. 19 The Paysafe Car Honda) and Conor Daly (No. 17 U.S. Air Force Honda in a partnership with Thom Burns Racing).

Mann will make her first practice laps for this year’s 500 on Tuesday, May 15. Qualifying is May 19-20.

Mann’s No. 63 Honda will have a significantly different look than in the last few years. Instead of pink, her car will feature a silvery blue and light green paint scheme wrapped around a Donate Life Indiana logo.

“I am honored to have been asked to drive the Donate Life car this May and to partner with Donate Life Indiana as an ambassador to raise awareness on our mission to help reach even more Hoosiers through our education efforts,” Mann said in a media release. “This is obviously a campaign with a pretty deep personal meaning for me, and I am humbled to have the opportunity to join the racers carrying this cause forward.

“I also want to thank Dale and Gail Coyne for once again giving me this opportunity to pilot one of their entries this May. This will be my sixth year with Dale Coyne Racing and I’m truly grateful that they allow me to do this every year.”

Mann will also serve as a spokesperson for the organization and to raise awareness for youth education initiatives in Indiana, most notably organ, tissue and eye donor registration.

In addition to her driving duties in the 102nd running of the 500, Mann will also visit schools across the Hoosier State to speak about the importance of organ donation and transplantation.

“Our education team is committed to partnering with Pippa and students and teachers across the state to bring the message of organ donation and transplantation to as many students as possible,” said Steve Johnson, board chairman for Donate Life Indiana.

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