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New F1 CEO keen for ’21 Super Bowls’ per season, U.S. expansion

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Newly-appointed Formula 1 CEO Chase Carey has set his sights on expanding race weekend events and turning each race into its own Super Bowl-style event.

Carey was appointed F1 chairman back in September before becoming CEO on Monday following the completion of Liberty Media’s takeover of the series.

Long-standing CEO Bernie Ecclestone resigned from his role to make way for Carey, who will run F1 alongside commercial chief Sean Bratches and ex-Ferrari and Benetton technical boss Ross Brawn.

Carey confirmed on Tuesday that the decision to change F1’s management structure was sparked by Liberty’s belief that the series had not reached its full growth potential in recent years.

Speaking on CNBC’s Squawk Box, Carey identified sponsorship as being a key area where F1 could grow quickly, as well as stressing the need to increase the show surrounding race weekends, drawing a comparison to the Super Bowl.

“The one that grows the fastest is sponsorship,” Carey said when asked about revenue streams.

“Right now we have a one-man sponsorship [team]. There are many categories we’re not selling into. We have signage we’re not selling. We need to execute on that.

“The opportunity in the event side is to make our events bigger, broader. We have 21 events… we need 21 Super Bowls.

“Realistically, they should be weeklong extravaganzas with music and activity, not just at the track. Over time the goal is to grow that dimension.”

Carey also wants to harness the popularity and global awareness of F1’s star drivers, identifying Lewis Hamilton and Max Verstappen as two of the sport’s top names that need to be more accessible to fans.

“We have great stars. Lewis Hamilton, Max Verstappen, an 18-year-old who broke out,” Carey said.

“We have wonderful stars, incredible cars. We have to create the vehicles to allow the fans to connect to them.”

Liberty’s arrival as F1’s new owner has led to much speculation that it is set to expand the sport’s presence in the United States, a market that has traditionally proven difficult to crack.

Currently there is just one annual grand prix held in the United States, taking place at Circuit of The Americas in Austin, Texas, but Carey wants to bring F1 to some of America’s biggest cities.

“The U.S. is a real opportunity for us. There’s real upside for us in the U.S. market,” Carey said.

“We want destination cities: Miami, Los Angeles, New York, Las Vegas. That way, people would come to for a weeklong event.”

MRTI: Telitz gets creative to help racing career

Photo: Indianapolis Motor Speedway, LLC Photography
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To say that Belardi Auto Racing’s Aaron Telitz has endured a difficult start to the 2018 Indy Lights Presented by Cooper Tires season would be an understatement. The Wisconsin native only completed four corners through the first three races – Races 1 and 2 at St. Petersburg, and Race 1 at Barber Motorsports Park – with St. Pete being especially problematic.

He took the pole for Race 1, but a crash during qualifying for Race 2 prevented him from actually starting. What’s more, the damage was so severe that the Belardi team needed a brand new chassis, with Telitz’s Dallara IL-15 damaged beyond repair.

They also had to borrow a car from Carlin for Race 2, but Telitz’s race ended after he got tangled up with Victor Franzoni in Turn 2 on Lap 1.

With the damage bill well into the six figures as a result, Telitz has taken to some unique, or rather, creative ways to raise money in the aftermath to help cover the costs. “Creative,” in this case, meaning Telitz is using his art skills.

An artist in his spare time, Telitz has begun selling his own original paintings to help raise money.

 “I’ve been to a lot of art shows and I see stuff and I go, ‘Holy cow, someone’s going to pay a thousand dollars for that thing?’” Telitz quipped in a story posted on the Milwaukee Journal.

In discussing his artistic abilities, Telitz added, “I’m working at getting better. I’d like to be able to paint some animals, those types of things. I got a request from Alexander Rossi to see if I could paint his dog. Unfortunately I can’t do that yet.”

Further, in a partnership with The Styled Garage, Telitz is selling his own merchandise, and accepting donations, to help his cause.

Telitz finished fourth in Race 2 at Barber on Sunday, and sits seventh in the Indy Lights championship, 59 points behind leader Pato O’Ward.

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