Renderings courtesy Phoenix International Raceway

Phoenix Raceway announces $178 million in renovations

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PHOENIX (AP) Come November 2018, the new finish line at Phoenix Raceway could produce some of auto racing’s more dramatic moments.

The start and finish line will be relocated to the oval track’s celebrated backstretch dogleg, a flat and wide corner where some of the sport’s wildest maneuvers and strategies have occurred.

The change in position will impact NASCAR Monster Energy Cup Series and Verizon IndyCar Series drivers the most when the circuits arrive in Arizona for races. It’s a major part of $178 million in track renovations that break ground on Feb. 11 and are scheduled to be completed by November 2018.

“There is going to be high-energy restarts,” NASCAR driver Joey Logano said Monday at a formal announcement of the track project. “You see us pull that dive-bomb move and cut off the dogleg quite a bit, which makes Turn 3 pretty interesting. With where the start/finish line is now going to be placed … it’s free game. Do whatever you want.”

There will be a new 45,000-seat grandstand with individual seats positioned on top of the dogleg, with elevator and escalator towers on both ends to allow fans to access the upper level. Wireless Internet will be available throughout the seating bowl and the entire venue. New suites are being added and a 300-person, climate-controlled club area also is part of the remodel.

A fan zone is being planned for the infield, which means everything currently there will be replaced. A garage area is set to be the anchor of the fan zone, and a new Victory Lane is planned to allow fans to get closer to the drivers before and after races.

A new pre-race zone, medical center and media center also are in the works. The midway will become an interactive area with a new sports bar on site and a tunnel to access the fan zone on the infield.

“It’ll be like coming to a brand new race track,” NASCAR vice chairman Mike Helton said, “but to a community that we’ve been very fortunate to be a part of for three decades.”

The Avondale track located west of downtown Phoenix was repaved two years ago and the apron coming out of Turn 2 was widened. IndyCar racing returned last year after an 11-year absence.

“It’s going to be very exciting for us, very exciting for the fans,” IndyCar driver Alexander Rossi said. “Everyone in a front-row seat right there, it will be pretty fantastic as well.”

Rossi hopes more tracks will follow suit in the future and be proactive in making races more fan-friendly.

The move in seating will bring fans closer to parking areas and put them in more shade, Phoenix Raceway president Bryan Sperber said.

He said he spoke to more than 30 drivers for their thoughts on changing the finish line position.

“It’s something that we’ve been looking at for many years,” Sperber added. “It’s an important market for motor racing, and I think we all felt that the track here should be our best foot forward as a sport and as an industry. So this project is an opportunity for us to really elevate our game and how we present motor racing in one of the top-10 markets in the country.”

GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/