All photos courtesy Dreyer & Reinbold Racing

Red Bull GRC: DRR confirms three GRC Lites drivers for 2017

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Alex Keyes, Travis PeCoy and Christian Brooks will seek to deliver Dreyer & Reinbold Racing another championship in the GRC Lites division of Red Bull Global Rallycross, after Cabot Bigham did so last year.

The release and details of the program are below:

Dreyer & Reinbold Racing, the defending Red Bull Rallycross Lites champions, announced today that young driving stars Alex Keyes, Christian Brooks and Travis PeCoy have signed with the team to compete in the 12-race 2017 Red Bull Global Rallycross Lites division beginning at the series opener scheduled for April 28-29 in Memphis, Tenn.

Keyes, Brooks and PeCoy return to the highly-competitive GRC Lites division with the reigning Lites series winners in Dreyer & Reinbold Racing, the Indiana-based operation which captured five Red Bull Global Rallycross Lites Series main events, 23 heat races and seven fast qualifying honors in 2016. Keyes, racing a limited schedule in 2016, scored two main event wins, seven heat race victories and five fast qualifying times for DRR.

“I am extremely thrilled to announce the three-driver lineup with Alex, Christian and Travis joining our Dreyer and Reinbold Racing Lites team in 2017,” said Dennis Reinbold, team owner of the DRR organization. “All three of the drivers have shown tremendous potential in the Lites cars already and we feel this ‘Triple Threat’ offers us another great chance to repeat as Series champions. We’re very excited to have Buddy Rice back as our Lites director, Jeff Britton returning as our chief engineer and to maintain the continuity of our high-quality core group of personnel, which we believe positions us very well for another run at a championship in 2017. I couldn’t be more excited for the 2017 season.”

Rice, the 2004 Indianapolis 500 champion, will continue to serve as DRR’s Lites director in 2017 where he will oversee the DRR Lites program and focus on driver development. Britton also has been a race-winning engineer in the Verizon IndyCar Series for the past 20 years.

“We believe that our three young Lites drivers are very talented and Alex, Christian and Travis have a great opportunity to battle for the Lites championship in 2017,” said Rice, also a Rolex 24 winner at Daytona. “Alex is already a race winner in the Lites division and Christian and Travis have been winners in other racing divisions and showed potential in their rookie seasons in GRC Lites last year. With some early testing, I think we can develop all three Lites cars into winning machines for the three drivers.”

Alex Keyes.
Alex Keyes.

Keyes, 19, enters his third GRC Lites season in 2017 but his third-year as a GRC Lites competitor, as the Folsom, Calif., racer has been a regular on the victory podium in 2015 and 2016. Keyes, coming from open-wheel racing including winning a Formula Pro Mazda title, has recorded five career Lites feature wins as well as taking numerous Lites heat races and No. 1 qualifying spots. Alex will drive the No. 24 car for DRR in 2017.

“I’m excited to be back in the Red Bull GRC Lites in 2017, but I’m stoked to be back with Dreyer & Reinbold Racing,” said Keyes, who scored features at Atlantic City and Los Angeles last year. “Over the past few years, I have gotten to know this team, not only have we been successful but they have become a family to me. I think we have a recipe for success. Everyone from Dennis, Buddy, our mechanics and our partners are all motivated to win this year. I’m looking forward to working with Travis and Christian too. DRR always has a great atmosphere so I look for us to elevate each other.”

Christian Brooks.
Christian Brooks.

Brooks, 16, comes to Dreyer & Reinbold Racing after his rookie season in GRC Lites in 2016 with a stellar racing career in karting. The Santa Clarita, Calif., driver spent ten years in various karting divisions and took championships in the 2011 US Rotax Grand Nationals and the 2012 and 2016 Rotax Challenge of the Americas.

Last year, Christian recorded three top-five finishes in main events and placed fifth in the final Lites point standings. Brooks, a “fan favorite” throughout the 12-event Red Bull GRC Lites series, will pilot the No. 44 machine for DRR in 2017.

“Driving for Dreyer & Reinbold Racing is truly an honor,” said Brooks. “To be among the historic list of drivers to compete for the team will be something that pushes me to the limit and to achieve the best results possible. With one GRC Lites season under my belt and a championship team behind me, I am entering the year with high confidence and I’m excited about the 2017 season!”

Travis Pecoy.
Travis Pecoy.

PeCoy, 16, also debuted in the Red Bull GRC Lites category in 2016 with a second place in the Atlantic City feature and a heat race win. The Yorba Linda, Calif., high schooler comes from an off-road background where his father, Bobby, is a multi-time winner. Travis scored five off-road championships early in his racing career as well as taking a world title. Last season was PeCoy’s first experience racing on pavement but he quickly showed his potential despite a limited schedule. Travis will compete for the DRR squad in the No. 3 Lites car.

“I’m very excited to join a championship-winning team this year with Dreyer & Reinbold Racing,” said PeCoy. “I think we can work together in hopes of gaining a 1-2-3 in the championship. I want to be in contention for the title. GRC is a chance to show who I am and what I have to offer through driving and self-preservation. I’m a normal kid – I go to school dances and I play video games, surf, ride mountain bikes and snowboard. But I’m ready for the potential of having a great race team in 2017.”

Dreyer & Reinbold Racing will utilize the spec GRC Lites machines from Olsbergs, the all-wheel drive vehicles with six-speed sequential transmissions and 310-horsepower engines.

DRR will announce a full roster of commercial partners for the Red Bull GRC Lites team in the near future.

The Red Bull Global Rallycross Lites division will be televised nationally with each event being produced on the NBC Sports Network.

GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/