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Herta, Andretti continue ‘natural evolution’ of partnership into 2017

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A year ago, Bryan Herta faced a quandary and a fork in the road.

A sponsor had pulled out, leaving the likable team owner and past driver needing a way to continue into the 2016 Verizon IndyCar Series season at the eleventh hour.

You should know the story from there. Herta and Michael Andretti struck a deal where the Bryan Herta Autosport team melded with the Andretti Autosport operation as the fourth Andretti entry for 2016. Alexander Rossi replaced Gabby Chaves as driver although the rest of the BHA crew shifted over unchanged.

Rossi promptly won the 100th Indianapolis 500 presented by PennGrade Motor Oil thanks in large part to Herta’s strategic gamble but Rossi’s own maturity beyond his years, while Chaves endured a nightmare season racing only part-time.

It’s natural to wonder where Herta might be now if the last-minute deal didn’t happen. Luckily, there was never a question that the Herta-Andretti partnership would continue into a second year, and as Herta explained, the melding is such that there’s not a divide of “BHA” and “Andretti Autosport” within the overall unit.

“I think it’s kind of cool how it’s evolved. A year ago this was all fresh,” Herta told NBC Sports. “Indy 500 aside was a great thing on its own, but overall it’s worked well for us and for his team. This was a natural evolution.

“You had the 98 car… and it was my original guys that came over on the car. Now the idea was, let’s do this for a year. At end of the year, really, we’d talk about how to continue it. We achieved the objective and didn’t need to go our own way again. We want to continue it.

“This year is a more thorough integration. It’s not the ’98 guys’ and ‘Andretti guys.’ There’s a mix; the BHA guys are mixed to different cars. I have a role in Marco (Andretti’s) car. It’s back to one team. The 98 yes, falls under the BHA entry, but really now we’re all in with Andretti Autosport.”

And that is the funny part of the year ahead. While Rossi’s No. 98 NAPA AUTO PARTS Honda is still the Andretti-Herta Autosport entered car, Herta himself shifts to the strategist box for Marco Andretti, in an attempt to help bring the No. 27 hhgregg Honda’s performance – and results – forward. This also allows Michael Andretti to step off the box and be free to go to his other race team events, if needed, for conflict weekends.

MONTEREY, CA - OCTOBER 19:  Bryan Herta driver of the #26 Andretti Green Racing XM Satellite Radio Acura ARX-01a during practice for the American Le Mans Series Monterey Sports Car Championships at Laguna Seca Raceway on October 19, 2007 in Monterey, California.  (Photo by Jonathan Ferrey/Getty Images)
MONTEREY, CA – OCTOBER 19: Bryan Herta during practice for the ALMS race at Laguna Seca Raceway in 2007. (Photo by Jonathan Ferrey/Getty Images)

The relationship between Herta and Marco Andretti is a really intriguing one. Herta and Michael Andretti raced together first as rivals, then as teammates between 1994 and 2007. Marco Andretti’s debut in 2006 coincided with Herta’s last full-time year as a driver in IndyCar, before he shifted to Michael Andretti’s Acura LMP2 sports car program in 2007 (right).

Yet Herta can see both the father side (his son Colton, races for Andretti’s Indy Lights team in 2017) and the teammate side of Marco. He knows the talent is there, but it’s been inconsistent on whether it’s fully shone through or not.

“He’s got a really capable group of guys over there,” Herta explained. “Me moving over was just a case of freshening some things up. Also with Michael recognizing… given his role as a team owner in multiple championships, he’s better off, not handcuffed, but not being stuck in any particular place. Say he might be needed at FE, GRC, or here. This frees him up to be wherever he’s needed.

“The second point is the father-son dynamic is difficult. They’re both very similar and passionate. So it was, let’s try something different. Marco was up for it. I was up for it. I have known Marco since he was a kid and I believe there is more than enough ability there. He has all the tools he needs.”

RICHMOND, VA - JUNE 23: Marco Andretti, (L) driver of the #26 ArcaEx Andretti Green Racing Dallara Honda, and Bryan Herta driver of the #7 XM Satellite Andretti Green Racing Dallara Honda, and Marco's engineer Eddie Jones talk during practice for the IRL IndyCar Series SunTrust Indy challenge on June 23, 2006 at Richmond International Raceway in Richmond, Virginia. (Photo by Gavin Lawrence/Getty Images)
RICHMOND, VA – JUNE 23: Marco Andretti and Bryan Herta, and Marco’s engineer Eddie Jones talk during practice for IndyCar’s 2006 race at Richmond. (Photo by Gavin Lawrence/Getty Images)

Marco Andretti, for his part, is bullish on the move as well. “I’m really excited to be working with Bryan. Dad was great at calling races, but sometime it’s a hectic work environment, and no one wants to make mistakes. Every one of these guys is extremely talented,” he told NBC Sports in December.

Luckily for both parents, they just get to play “dad” this year at the track rather than be directly involved in their sons’ races. It’s a move that, in large part, has helped Graham Rahal develop the last two years at Rahal Letterman Lanigan Racing, a team Herta used to race for. With Bobby Rahal off the box and Rico Nault stepping in, the younger Rahal has achieved his best two seasons the last two years.

Herta still has the “dad” component as Colton, 16, comes home for 2017 after two years abroad in Europe racing for Carlin. The Andretti Steinbrenner Racing entry Colton will drive for in Indy Lights matches the BHA No. 98, but features no Herta ownership involvement.

And being free to just watch the son of “Hertamania” compete is a freeing element for the senior Herta.

“It’s really nice having him home. We’ve enjoyed having him home,” he said. “On the race weekends it was hard to watch him… I only went to two races a year. I was always here.

“This year, I’m not going to watch every session. But just being here and keeping tabs on what’s going on is nice. I don’t have a role in Indy Lights program.

“For me, if I walk over there, it’s just me being dad. I’m not there to work.”

But work is something the senior Herta has done a good job of as one of IndyCar’s newest – and youngest – team owners at just 46 years old. He’s still got his own team name active as well, as the Bryan Herta Rallysport team continues into 2017 with new driver Cabot Bigham, who steps up to Supercars after winning the GRC Lites title.

The IndyCar season starts on March 12 at St. Petersburg and resumes on NBCSN on April 9 in Long Beach, while GRC kicks off at Memphis April 28-29, also on the NBC Sports Group networks.

GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/