There’s a lot of interesting color up-and-down the Formula 1 grid for 2017, with another late addition added to from Sahara Force India now going pink.
The Vijay Mallya-led team has signed a partnership agreement with European water technology specialists, BWT, which will see the car that had been launched under a primarily gray, orange and green livery to one that’s now pink, magenta and silver.
It’s BWT’s first F1 involvement and drivers Sergio Perez and Esteban Ocon are also set to have pink on their helmets to run with the VJM10 chassis.
“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history,” Mallya said. “It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
“For 2017 our cars will sport a vibrant new color scheme with a smart matte finish. Changing the color of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT CEO Andreas Weißenbacher, added: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”