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United Fiber & Data back, again, for Marco Andretti’s car

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The continued relationship between United Fiber & Data and Andretti Autosport rolls into 2017, although not in the way that was probably planned for either party.

UFD, which served as a major associate sponsor in 2013, primary sponsor for James Hinchcliffe’s No. 27 car in 2014 and a co-primary sponsor for Marco Andretti and Carlos Munoz last year, has now been confirmed for “select races” taking over as primary sponsor of Andretti’s No. 27 Honda this year, starting with next week’s Toyota Grand Prix of Long Beach.

This decision comes in the wake of hhgregg’s ongoing business situation, where per media reports (one from USA Today here as a recent example) the electronics retailer plans to close a number of stores and was close to filing for bankruptcy.

“We are strategically exiting markets and stores that are not financially profitable for us,” hhgregg CEO Robert Riesbeck said in a statement in early March, via USA Today. “This is a proactive decision to streamline our store footprint in the markets where we have been, and will continue to be, important to our customers, vendor partners and communities.”

The sponsor had been announced as a multi-year, co-primary sponsor in August. A release from the Andretti Autosport team today didn’t confirm hhgregg’s exit from the team, nor did it state how many races UFD plans to be the primary sponsor. However, it would probably be a surprise to see hhgregg return later this year.

In the release, the team stated: “The rebranding comes as a result of the current issues being faced by hhgregg, leading Andretti Autosport to the decision of transitioning the branding on the No. 27 Indy car piloted by Marco Andretti.”

“We’d like to wish Bob (Riesbeck) and the entire hhgregg family luck as they work through the current situation,” said Andretti Autosport CEO Michael Andretti. “We are blessed to have such loyal and dedicated partners; and while this is an unfortunate situation for hhgregg, we are pleased to have such a strong relationship remaining with United Fiber & Data.”

“We are proud of our longstanding partnership with Andretti Autosport, and we are equally pleased to continue this partnership by serving as a primary sponsor for select IndyCar races this season,” added Bill Hynes, Founder & CEO of United Fiber & Data (UFD). “We look forward to once again bringing the signature colors of the UFD livery to IndyCar tracks across the country.”

Marco Andretti to drive throwback scheme to honor 25th anniversary of grandfather Mario’s last win

Photo courtesy Andretti-Herta Autosport
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Marco Andretti wanted to do something really special to honor the 25th anniversary of grandfather Mario Andretti’s final Indy car win in 1993 at Phoenix International Raceway (now known as ISM Raceway).

So the third-generation Andretti, along with his team, Andretti-Herta Autosport, came up with a plan and design that will take longtime race fans back in time when it appears early next month for the Phoenix Grand Prix.

Marco Andretti’s No. 98 Oberto Beef Jerky Circle K/Curb Honda will be decked out in the colors of the car his grandfather won his last race on the one-mile short track 25 years ago.

“When the idea of a throwback livery celebrating my grandfather’s final win was thrown around, Oberto was ready to get to the drawing board,” Marco Andretti said in a media release. “The black, white and red car resembles many of my family’s race cars and was a big part of my life growing up.

“It’s really cool to be able to add one of my cars to that family legacy.”

The car is a virtual double of the legendary Newman-Haas Racing and Texaco/Havoline-sponsored car Mario drove on that celebratory day in the Valley of the Sun 2 ½ decades ago.

Various events and ceremonies during the April 6-7 race weekend will honor the senior Andretti. That includes several of his former competitors who will be on hand to celebrate with Mario, including Emerson Fittipaldi, Bobby Rahal, Jimmy Vasser, Paul Tracy, Arie Luyendyk, and of course, son Michael Andretti and grandson Marco Andretti.

Check out what happened on that day 25 years ago:

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