He was 'Incognito' in 2012; now, Josef Newgarden is at Long Beach as a Team Penske driver. Photo: IndyCar

Newgarden’s Long Beach career spans ‘Incognito’ to Penske arrival

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In 2012, things were different in the world of the Verizon IndyCar Series when the Toyota Grand Prix of Long Beach date arrived on the calendar.

Among other notable differences, the series title sponsor was IZOD, not Verizon. Randy Bernard was still at the helm of the series. NBCSN had only just changed to the NBC Sports Network after being Versus prior to that. The Dallara DW12 chassis had only just premiered. Chevrolet and Lotus had entered in as engine manufacturers. Dario Franchitti was in search of his fourth consecutive series title. Rubens Barrichello had arrived from Formula 1, and the series had two full-time female drivers in Simona de Silvestro and Katherine Legge.

And a then-unheralded 21-year-old rookie out of Hendersonville, Tenn. named Josef Newgarden – the Indy Lights champion whose name was known only to the select few diehard super fans or insiders at the time – was about to make his first stamp on the series. This was five years before the realization he might become a Team Penske driver ever occurred.

A regulation at the time meant that if a car changed engines before the race, it would incur a 10-spot grid penalty. The Chevrolet teams all swapped their engines before the race, creating a grid that was vastly different from the qualifying order.

What that meant was Franchitti, who’d qualified fourth and Newgarden, who’d qualified seventh, would leap frog onto the front row for Sunday’s race.

Franchitti, 38 at the time and Newgarden, 17 years his junior at 21, represented the polar opposites of the birth spectrum on the grid or close. Franchitti was – and still is – one of IndyCar’s biggest stars and a driver that is among the best of his generation. Newgarden has the potential to be there with time, but again, at that time, almost no one knew who he was.

It made for a perfect opportunity to premiere an off-the-wall video called “Newgarden Incognito,” where Newgarden went undercover to talk to fans to ask them who their favorite driver was and if they’d ever heard of a driver named Josef Newgarden.

It was perhaps no surprise that Franchitti got the plaudits as the most commonly mentioned favorite driver while Newgarden received a lot of quizzical looks.

“It’s crazy looking back now and how things have changed,” Newgarden told NBC Sports. “The incognito stuff was fun because no one knew who I was… I might be able to get away with it again, now. A lot of folks come to Long Beach race. They’re here to look at race cars. If I wanted, I could probably do another video to rehash it! Now though, being in a Penske car, and having a sixth chance to run at Long Beach, is incredible.”

And then the green flag dropped on Sunday, and Newgarden made one of the ballsier moves in recent memory on a driver who is a historian of the sport and would know how to play the move correctly.

LONG BEACH, CA – APRIL 15: Josef Newgarden driver of the #67 Sarah Fisher Hartman Racing Dallara Honda leads Dario Franchitti of Scotland driver of the #10 Target Chip Ganassi Racing Dallara Honda at the start of the IndyCar Series Toyota Grand Prix of Long Beach on April 15, 2012 on the streets of Long Beach, California. (Photo by Robert Laberge/Getty Images)

Newgarden attempted a pass for the lead around the outside of Franchitti on the run to Turn 1. Going into the corner though, Franchitti was cagey enough to have left enough room to tempt Newgarden – the rookie in only his third start – to go for it.

Newgarden promptly got in the marbles and crashed into the wall. He’d finish 26th and last; Franchitti eventually retired with a gearbox failure and ended 15th.

But five years on, as Newgarden is now the widely considered face of IndyCar’s next generation and one of its key drivers in its season-long ‘NEXT’ marketing campaign, the daring attempt performed that day still lives on as a key moment in his career.

“With Dario, I learned that as a rookie, Dario wouldn’t be happy about someone doing that type of move,” Newgarden said. “It was a mistake in how I analyzed it. But that was OK. I have no regrets on doing that move. It was probably the wrong thing.”

So, chalk Long Beach 2012 up as the weekend where Newgarden properly “arrived” on the series, via his first quirky video and his first serious passing attempt of note.

Two years later though, a more refined Newgarden was in the midst of his best weekend yet in the series, in his third year of his rookie contract with Sarah Fisher Hartman Racing.

LONG BEACH, CA – APRIL 13: Josef Newgarden driver of the #67 Sarah Fisher Hartman Racing Dallara Honda during warm up for the Verizon IndyCar Series Toyota Grand Prix of Long Beach on April 13, 2014 on the streets of Long Beach, California. (Photo by Robert Laberge/Getty Images)

He’d qualified fourth and was in the lead battle with Andretti Autosport teammates Ryan Hunter-Reay and James Hinchcliffe. Once Newgarden emerged from the pits in front on his last scheduled stop, his potential first win was right there for the taking.

Yet Hunter-Reay saw an opening at a spot on the 1.968-mile street course where passes rarely occur successfully, Turn 4, and promptly speared Newgarden which took them both – and innocent bystander Hinchcliffe – all out of the race. These three drivers had started in the top four; none would see the checkered flag.

“The Hunter-Reay deal was more unfortunate for everyone involved,” Newgarden reflected. “It’s hard to put the blame anywhere. It’s hard racing at the wrong point of the track. It ended up being a bad break. We’ve been close here.”

Those two DNFs stand out more in Newgarden’s Long Beach career more than his other nondescript results of seventh, 10th and 13th.

For a driver who’s been good, if not great on street courses thus far in his career, coming to Long Beach with Team Penske presents him his best chance yet at being the story line here for a different reason.

The magnitude of this race stands out and it’s one Newgarden would like to have a better weekend at in his No. 2 Verizon Team Penske Chevrolet.

“Once you go for the first time, you gain an appreciation for the atmosphere around Long Beach. Indy we all rave about, but it’s something you have to go and see here,” he explained. “It’s such a spectacle. For street course racing, you get that atmosphere in a different way. It’s kind of rare. The atmosphere draws me in. It’s my favorite street course we go to from a layout standpoint. It has a lot of high-speed corners for street courses.

“It’s been a tough place for me! We’ve always found speed around Long Beach. I know we’ll have that. So this year, it’s just a matter of getting it done.”

And winning here for Penske, or getting a result higher than seventh, will help to avoid the “Incognito” memories from coming back once more.

‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

Photo: Chris Estrada, NBC Sports
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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”