Urrutia's "Red 5." Photo: Indianapolis Motor Speedway, LLC Photography

SPM back in Indy Lights… sort of, via Belardi link-up for Urrutia

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Schmidt Peterson Motorsports’ departure from the Indy Lights Presented by Cooper Tires series over the winter, as first reported by Trackside Online, was that series’ biggest story of the offseason. Fortunately, with most of its equipment having found homes in other teams, the car count only dropped by one from the St. Petersburg 2016 season-opening weekend from 16 cars to 15.

However, keen-eyed observers at St. Petersburg will have noticed Arrow Electronics signage appearing on Santiago Urrutia’s red No. 5 Belardi Auto Racing car at the season opener. It was a sign that although SPM the team was gone, there was still enough interest with Urrutia, who nearly won last year’s title for the team, that the story was going to play out more into 2017.

That first glimpse at a greater alignment has now been acknowledged formally by both sides, SPM and Belardi Auto Racing having announced a “driver development program partnership” on Thursday which will now see Urrutia’s car fully adorned in the same Arrow Electronics gold and black colors as James Hinchcliffe’s No. 5 Arrow Electronics Schmidt Peterson Motorsports Honda in the Verizon IndyCar Series.

Urrutia has tested the car in this livery earlier this month and will premiere it to the world this weekend at Barber Motorsports Park.

In the release, co-owner Sam Schmidt said this keeps the SPM name involved in Indy Lights, and noted that there’s a link-up for drivers to continue to advance into IndyCar.

“This new program with Belardi Auto Racing is all about assisting young talented drivers any way we can to get them to the Verizon IndyCar Series,” Schmidt said. “Santi did a great job for us in 2016, coming just one point shy of becoming an IndyCar driver this year. Brian Belardi has a great history of doing everything possible with talented drivers, like Gabby Chaves and Zach Veach, so we think this is a great fit. Arrow Electronics and their guests will now have another car to cheer for this season.”

Belardi added, “I’m very excited for this combined effort. I’m looking forward to the partnership with Schmidt Peterson Motorsports and having the Arrow Electronics name on our No. 5 car. I believe this new collaboration is a great step forward for the Mazda Road to Indy Presented by Cooper Tires ladder program. I’m very proud with the fact that our former drivers like Gabby Chaves and Zach Veach will be in this year’s Indianapolis 500, and I know that this new driver development program will help graduate more of the Belardi family into the Verizon IndyCar Series.”

The entry on Urrutia’s car was changed from Belardi only to Belardi Auto Racing w/SPM for Barber, which essentially makes official what was unofficial at St. Pete: although Urrutia and engineer Tim Neff came over from SPM to the Belardi umbrella, they were almost a separate “team within a team.” Teammates Aaron Telitz and Shelby Blackstock were racing in traditional Belardi red cars, although Telitz’s car is Soul Red this season owing to the Mazda Motorsports advancement scholarship he received for winning the 2016 Pro Mazda Championship Presented by Cooper Tires title.

For Belardi, this link-up makes sense if the Wisconsin native has IndyCar aspirations down the road. Belardi, like Juncos Racing and Carlin, are the next generation of new potential IndyCar team owners, but how they actually enter the series comes down to strategic decisions with a long-term view. Juncos, which announced its entry for the 101st Indianapolis 500 presented by PennGrade Motor Oil earlier this year, has found the going tough in assembling its program but will have at least one car in next month’s race.

As for Schmidt, this keeps his skin in the Indy Lights game without having the equipment of a full team itself. The question that will present itself down the road the rest of this season will be if Schmidt will welcome any Belardi team victory this season, or just those by Urrutia in the No. 5 Arrow Electronics Dallara IL-15 Mazda.

Urrutia finished second in race two at St. Petersburg to Colton Herta, while Telitz actually won the first race of the season in race one in dominating fashion.

The subplot of the Arrow Electronics-liveried Belardi entry racing against the Soul Red-liveried Belardi entry and the standard Belardi red entry will be one to watch throughout the rest of the 2017 Indy Lights season.

GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/