Force India has announced the start of a multi-year partnership with the Breast Cancer Care charity that will see its Formula 1 cars race with a pink ribbon, starting at this weekend’s Monaco Grand Prix.
Force India turned its cars pink for the 2017 season after striking a sponsorship agreement with BWT, and will now incorporate the pink ribbon – the global symbol for breast cancer – into its livery.
As per the team, “the focus races will be Monaco, Montreal, Silverstone, Austin and Mexico City where the Breast Cancer Care and pink ribbon will be positioned on the top of the chassis.”
“Our cars turning pink created a lot of positive buzz and it’s a pleasure to be able to harness this feeling to raise awareness for such an important cause and charity,” Force India team principal Dr. Vijay Mallya said.
“We are proud to be working with Breast Cancer Care to bring their work into the spotlight and take advantage of Formula 1’s global reach to improve the lives of everyone affected, directly and indirectly, by breast cancer.”
Andy Harris, director of fundraising and marketing at Breast Cancer Care, added: “Today we are announcing an exciting new partnership with Sahara Force India – and we couldn’t be more delighted.
“Together our goal is to reach more people affected by breast cancer faster. Force India is committed to working with Breast Cancer Care to help achieve our ambition of doubling the number of men and women we support by 2020.
“We want to make sure everyone affected by this life-threatening disease gets the care and support they need to help them through one of the most difficult challenges they could ever face.”
We’ve written before about Daniel Ricciardo’s love of Dale Earnhardt and his love of the No. 3, which Ricciardo has selected as his permanent number for the duration of his Formula 1 career. And additionally, Dale Earnhardt Jr. has offered up the opportunity that one day Ricciardo could race a JR Motorsports car in NASCAR Xfinity Series competition, and Ricciardo has said he’d be up for it.
And although Earnhardt Jr. has only used the No. 3 on a handful of occasions in his career in the NASCAR Xfinity Series, Ricciardo knows how much the number means to the NASCAR veteran as he prepares for his final few starts in the Cup Series the tail-end of this year.
After the Mexican Grand Prix next week, Ricciardo is set to stay in North America for the off-week between the Mexican and Brazilian Grands Prix.
In that break, he said he’ll see Earnhardt Jr. in person at the Cup race at Texas Motor Speedway (Sunday, Nov. 5, 2 p.m. ET, NBCSN) to ensure he gets to see him before he retires from full-time competition.
Ricciardo explained his planning during Thursday’s pre-race edition of the NBC Sports Group original digital series Paddock Pass, speaking to NBCSN’s Will Buxton at the United States Grand Prix at Circuit of The Americas in Austin.
“Well I’ll see him for the first time in Dallas. I’m gonna go to the NASCAR race in two weeks time at Texas Motor Speedway,” Ricciardo told NBCSN.
“Yeah, so, I gotta see him race before he hangs up the helmet.
“The Earnhardt family is a huge name in motorsport, not only in America but all over the world. Yeah I wish him well.”
Ricciardo is also optimistic he’ll get the chance to do a helmet swap with Earnhardt Jr. at the event.
“Hopefully I get to see him perform well in Texas. I’m gonna try to do a helmet swap with him. We’ll see how we go.”
Stay tuned for more on this over the coming weeks.