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Hinchcliffe will donate brain to study race-related concussions to help safety of sport

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INDIANAPOLIS – James Hinchcliffe is well known throughout the Verizon IndyCar Series for his sense of humor.

He’s the kind of guy that keeps not just his own team loose, but also does the same for other teams and fans.

Even when he’s talking about a serious topic, he can usually be counted on interjecting at least one or two great one-liners.

Hinchcliffe was in his usual form during Thursday’s Indianapolis 500 Media Day at Indianapolis Motor Speedway. But while he joked at times, the underlying message he tried to get across was very serious and very poignant to all forms of motorsports.

Namely, concussions and concussion research.

Hinchcliffe went so far as to say that when he passes away, he’s ready to donate his brain to science so it can be studied, particularly for some of the impacts and resulting concussions he’s endured throughout his racing career.

“Oh yeah, 100 percent, absolutely, it’s a done deal,” Hinchcliffe replied when asked if he’d ever consider donating his brain.

He then added with a whimsy but serious reality, “If it can help, if it can be put to use, I’ve got no need for it at that point. Absolutely, I’d donate it to the cause.”

Hinchcliffe said he’s studied the topic of racing-related concussions in all forms of motorsports, particularly IndyCar and NASCAR.

The Canadian driver, who sat on the pole for last year’s 100th running of the Indianapolis 500, said he’s thought on occasions about the ramifications of concussions upon race car drivers.

But it was NASCAR driver Dale Earnhardt Jr.’s concussion that forced him to sit out the entire second half of last season that greatly increased the attention of a number of drivers across all forms of motorsports.

“Honestly, I think most guys would be in a similar situation,” Hinchcliffe said. “Dale’s (Earnhardt’s) situation, I think that was something that a lot of guys had never been asked.

“But as soon as it was brought up, it was a no-brainer.”

Hinchcliffe then grew embarrassed when he realized his verbal faux pas and apologized, but his message was still on-point.

“It’s a very easy decision for us,” Hinchcliffe said. “If we can do something now, especially with something we don’t need anymore (after dying) and it’s going to help benefit the future safety of our sport, then it’s an easy call.”

Hinchcliffe starts 17th in the No. 5 Arrow Electronics Schmidt Peterson Motorsports Honda for Sunday’s race, a year after qualifying for the pole position.

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‘Game-changing’ multi-year agreement will take INDYCAR, NBC Sports ‘to the next level’

Photo: Chris Estrada, NBC Sports
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NEW YORK – As the fourth Nor’easter in three weeks bore down on the Big Apple, it was tough to spot people that were clearly in a good mood.

But Jon Miller, president of programming for NBC Sports and NBCSN, was clearly in a good mood.

On Wednesday morning at 10 am ET, we all found out why: NBC will become the exclusive home of the IndyCar Series and the Indianapolis 500, starting in 2019.

The new three-year deal not only makes “The Greatest Spectacle in Racing” part of the network’s “Championship Season” – its collection of high-profile championship events from May to July – but also reaffirms NBC’s status as the home of motorsports television in the United States.

That status is something Miller doesn’t take for granted.

“It’s important people know that storytelling is in our DNA, and motorsports lends itself very well to storytelling,” Miller said as he, INDYCAR CEO Mark Miles and driver James Hinchcliffe made a snowy trek to the New York Stock Exchange to promote the deal on CNBC’s “Squawk on the Street.”

“We’ve had great success with the second half of the entire NASCAR season, and then we’ve had half of the IndyCar package [since 2009] … But we never had the real meat of the series and that didn’t set anybody up for success.

“Having the entire package of IndyCar now – all 17 races, qualifying, practice, you name it – really sets IndyCar on a strong path and solidifies NBC’s position as the home of motorsports. I think it becomes a property much like the Premier League, the NHL, and even the Olympics and the Triple Crown. We have 100 percent of the media opportunity and we can put all those great assets behind it.”

With the storm no doubt keeping some traders home, the floor of the NYSE was relatively subdued. But that made it no less important to be at the heart of Wall Street. Miles and his team are pursuing a new title sponsor for the IndyCar Series to replace Verizon, which will fully focus its efforts in the series with the powerhouse Team Penske going forward in 2019.

The new deal – which includes 8 races per year on the NBC network (with the remaining races going to NBCSN), live streaming of all races, and a direct-to-consumer package with NBC Sports Gold – gave Miles plenty to push for any potential backers. As for Hinchcliffe, he held his own nicely in an interview that also explored IndyCar’s global ambitions, the impact of technology on the sport, and of course, his spin around the ballroom on “Dancing with the Stars.”

On the ride back to 30 Rock, Miles was confident that NBC can play a big role in attracting a sponsor that can help the series keep growing.

“With respect to our work in finding the best title sponsor, it’s really important – and this has not been talked about much – but we expect to work with hand in glove with NBC’s sales,” he explained. “We have the opportunity to create packages which are both broadcast sponsorship and series sponsorship, I think, in a way that doesn’t come along very often.

“Usually, the media deal and the sponsorship deal doesn’t align like this, so we’re really excited about the offering we’ll have and the approach to the market we can take.”

Should the partnership with NBC bear fruit on that front and others, it will only add to the upswing that the IndyCar Series has had in recent years.

Hinchcliffe has been a witness to that. He entered the series in 2011, when it was trying to find its footing after the sport’s reunification three years earlier. After 13 years of CART vs. the Indy Racing League, getting everything back under one roof was not a smooth process.

But fast-forward seven years, and things have changed for the better. TV ratings and digital viewers have gone up. Race scheduling has become more stable and enhanced with the return of traditional open-wheel markets. And this year’s debut of the universal aero kit aims to pump up the action on the track, while also giving the cars a cleaner, meaner look.

Now, with NBC all in, Hinchcliffe is bullish on his sport’s future.

“This is a game-changing thing for us,” he declared. “If you look at the last four or five years, we’ve seen a steady growth in pretty much every measureable metric that there is – in a time where, globally, motorsports is in a bit of a downturn.

“The fact that IndyCar was able to rally against a global dip in motorsports interest, attendance, sponsorship – it speaks volumes to what we have been doing and this is just gonna take us to that next level.”