FIA Formula E

Formula E teams up with Disney ahead of ‘Cars 3’ release

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Formula E has announced a new partnership with Disney ahead of the release of the highly-anticipated Cars 3 movie next month.

The latest installment of the animated film series sees main character Lightning McQueen (Owen Wilson) face a new rival in the form of Jackson Storm (Armie Hammer) and consider his racing future.

Ahead of Cars 3‘s release on July 14, Formula E has confirmed that extensive trackside branding and activities for fans surrounding the film will continue at this weekend’s Berlin ePrix, having gotten underway at the last race in Paris.

“Disney and Formula E will also be producing a series of content featuring Formula E drivers giving their insight into what it takes to be a champion,” a statement from Formula E adds.

“The content will be refreshed on a monthly-basis throughout the year, and is aimed at both kids and parents. It will feature across Disney’s owned TV and digital platforms, as well as Formula E’s owned platforms.”

“Teaming up with Disney epitomizes the uniqueness of the FIA Formula E Championship and our epitomizes engage the next generation of sports fans,” Ben Padley, global marketing and brand director at Formula E, said.

“Formula E races in the center of the most iconic cities in the world and our collaboration with Disney is a truly authentic way to showcase our electric street racing series and the raw driving skills of our drivers.”

It was confirmed last month that Formula 1 stars Lewis Hamilton and Sebastian Vettel would be lending their voices to Cars characters once again, with a number of NASCAR drivers also set to feature.

Red Bull Air Race: Yoshi Muroya joins Sato as Japanese champs at Indy

Photo: Joerg Mitter/Red Bull Content Pool
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Takuma Sato isn’t the only major Japanese athlete to take home top honors at the Indianapolis Motor Speedway this year. Countryman Yoshihide Muroya joined him in that on Sunday after winning Red Bull Air Race at IMS, and the Red Bull Air Race World Championship in the process.

Fittingly, the 101st Indianapolis 500 champion was there on site to join him in the celebration.

Muroya flew with a track-record run in the final and erased the four-point deficit to points leader Martin Sonka. The record run came after a disappointing qualifying effort of 11th in the 14-pilot field in the Master Class.

A day after the win, Muroya joined Sato in heading to Sato’s new Verizon IndyCar Series team, Rahal Letterman Lanigan Racing’s, Indianapolis-based shop.

A few social posts from Muroya’s victory and the subsequent celebration are below.

CHECKING OUT EACH OTHER’S RIDES

ASTLES BREAKS THOUGH AS WELL

Muroya wasn’t alone among big winners at the Speedway. In the Challenger Class, Melanie Astles of France became the first woman to win a major race at IMS, and is the first female winner in the Red Bull Air Race World Championship.

Nine women have competed in the Indianapolis 500 (Janet Guthrie, Lyn St. James, Sarah Fisher, Danica Patrick, Milka Duno, Simona de Silvestro, Pippa Mann, Ana Beatriz, Katherine Legge) and Mann is the first woman to have been on the pole position at IMS, having done so for the Freedom 100 in 2010 in Indy Lights.

Photo: Joerg Mitter/Red Bull Content Pool