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Porsche: Formula E more than a marketing tool, ‘no passing fad’

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Porsche executive board member Michael Steiner is confident that Formula E will be more than just a “passing fad” or a tool for good marketing as the German marque begins to prepare for its entry to the series in 2019.

Porsche rocked the racing world last month by announcing it would be closing its LMP1 program at the end of this year, shifting its focus to Formula E where it will race from season six onwards.

The move sees Porsche follow in the footsteps of many more manufacturers, with Audi, Jaguar, Mercedes, Renault and BMW among those who will also be racing in season six.

Porsche had previously dismissed Formula E as not being of enough technical interest in its current state, but Steiner is confident of its future direction.

“The series is developing in an interesting direction,” Steiner said. Think, for example, of the rear axle with the electric motor, which manufacturers are able to design themselves within the regulations.

“Or take the inverter and the battery management, where there will also be more freedom. In the relatively short term, it is expected that a better battery will be used in Formula E, which will eliminate vehicle changes during the race.

“There are also planned increases in drive performance. And brake-by-wire is coming, along with other things. We have seen the roadmap on the technical side. The regulations will start to open up and the planned developments are very interesting.”

Steiner said Porsche is expecting Formula E to become a strong technical formula, adding: “We would not make such a wide-ranging strategic change for an event that only had marketing potential.

“If Formula E were just a short-term trend or a passing fad, we would certainly not become involved.”

Hamilton: Abu Dhabi ‘the last race with good-looking cars’ in F1

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Lewis Hamilton believes that this weekend’s Abu Dhabi Grand Prix will be remembered as the last race with good-looking Formula 1 cars ahead of the introduction of the ‘Halo’ cockpit protection for next year.

Officials from the FIA and F1 Strategy Group confirmed earlier this year that the Halo would be fitted to all cars from the 2018 season in a bid to improve safety standards, with the deaths of Justin Wilson and Jules Bianchi putting head protection high on the agenda for the series’ chiefs.

Hamilton has long made his opposition to the Halo clear, believing it will ruin the look of F1 cars, and echoed his thoughts ahead of the final Halo-less race in Abu Dhabi this weekend.

“It’s the last year of looking good I think in the cars. It’s the last race where the cars will look good,” Hamilton said.

“I think next year, it’s all downhill from there in terms of how they look.

“But safety will go up at least, and maybe it could be successful in some way.”

Hamilton’s F1 title rival Sebastian Vettel was less bothered about the change, believing the field will adjust and move on.

“The cars will look different next year. Everything I’ve seen so far looks different, but on the other hand it is something we all get used to,” Vettel said.

“But no doubt the cars look better now, but we’ll get used to it, and we’ll work on the aesthetics so it can be better. It is less of a big deal.”

Red Bull’s Daniel Ricciardo shared Vettel’s view, saying: “I don’t think it’s gonna be as dramatic as most people make it out to be.”