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Report: Verizon likely to drop IndyCar title sponsorship after ’18


One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

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NBC Sports Group and INDYCAR officials this morning announced a new partnership beginning in 2019 that will take the sport in an exciting new direction.

The new all-encompassing agreement includes TV and digital rights to all INDYCAR races — including the legendary Indianapolis 500. NBCSN has been INDYCAR’s cable partner since 2009, but this new agreement is all-encompassing and includes broadcast, cable, digital, streaming, and direct-to-consumer rights for all INDYCAR races, qualifying, practices and more.

All races will be carried live, with eight races — including the Indy 500 — on NBC, while the remaining races will be televised on NBCSN.

Here is the official news release announcing the new partnership:



New Agreement Includes Rights to All Races, Qualifying, and Practices

Indianapolis 500 Moves to NBC in 2019

Indy 500 and Seven Additional Races on NBC Annually; Remaining Races on NBCSN; All Races Live Streamed on and the NBC Sports app

NBC Sports Gold Direct-to-Consumer Package Includes Qualifying, Practices, Indy Lights, and Full-Event Replays

STAMFORD, Conn. – March 21, 2018 – NBC Sports Group and INDYCAR announced a new, multi-year media rights agreement today in which NBC Sports has acquired the rights to present all INDYCAR races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019. Financial terms were not disclosed.

The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live streamed to authenticated subscribers on and the NBC Sports app. Details of NBC Sports’ 2019 INDYCAR schedule will be announced at a later date.

NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to INDYCAR fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date.

“We’re excited to have NBC Sports serve as the exclusive home of INDYCAR, which represents the most competitive open-wheel racing in the world,” said Jon Miller, President, Programming, NBC Sports and NBCSN. “We’re honored to bring the Indianapolis 500, one of the most prestigious events in all of sports, to NBC, further enhancing NBC Sports’ Championship Season. We’ve seen consistent growth for INDYCAR on NBCSN in the past decade, and we hope to continue that growth throughout the series by leveraging the television, digital, production and marketing assets that make NBC Sports a powerful media partner.”

“This arrangement brings all of INDYCAR to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” said Mark Miles, CEO of Hulman & Company, which owns INDYCAR and Indianapolis Motor Speedway. “We couldn’t be happier to have start-to-finish coverage of INDYCAR’s season with the NBC Sports Group.”

The 103rd Running of the Indianapolis 500, set for Sunday, May 26, 2019, will be the first ever on NBC. The Indy 500 will also be included every year in NBC Sports’ Championship Season marketing campaign, which touts numerous high-profile championship events that are presented across NBC Sports platforms from May to July, including the Triple Crown, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open Championship.

The entire Verizon IndyCar Series will receive unprecedented marketing and promotional support from NBC Sports, which will utilize not only its own assets, but many NBCUniversal assets as well. With the Indy 500 and seven additional races on NBC, INDYCAR will have the second-most races on broadcast television in all of motorsports.