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Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

Formula 1: Recapping the past week’s news

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This past week in Formula 1 was dominated by teams launching their 2018 challengers for the 2018 FIA Formula 1 World Championship season.

A total of six teams took the covers off their new chassis for the world to see this week, joining Haas F1 Team and Williams Martini Racing in doing so.

The list below contains the teams that launched their 2018 chassis this week and the name of their 2018 chassis:

  • Red Bull Racing – RB14
  • Alfa Romeo Sauber F1 Team – C37
  • Renault Sport F1 Team – R.S.18
  • Scuderia Ferrari – SJ71H
  • Mercedes AMG Petronas – W09
  • McLaren F1 Team – MCL33

Testing for everyone begins on Monday at the Circuit de Barcelona-Catalunya, home of the Spanish Grand Prix, beginning a stretch of two weeks of pre-season testing prior to the season-opening Australian Grand Prix.

Sahara Force India and Scuderia Toro Rosso are expected to unveil their 2018 cars the morning of the first day of testing.

Force India Up for Sale?

Rumors about the future of Sahara Force India, already rumored to be changing names soon, took yet another interesting this week as news surfaced about a possible sale of the team to British energy drink firm Rich Energy.

This news also comes as current majority team owner Dr. Vijay Mallya faces developing legal troubles involving money laundering, further adding to the murky environment surrounding a team that has become the “best of the rest” behind Mercedes, Ferrari, and Red Bull in recent years.

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