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Report: Verizon likely to drop IndyCar title sponsorship after ’18

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One of the under-the-radar elements that’s percolated in the Verizon IndyCar Series paddock this year is Verizon’s activation strategy itself, in its fourth year of its first five-year deal as title sponsor of the championship.

Hulman & Co. CEO Mark Miles, head of INDYCAR’s parent company, told the Sports Business Journal’s Adam Stern while he thinks it’s likely Verizon will end its title sponsorship of the series after 2018, they hope to continue the relationship in a different capacity.

While Verizon got in before 2014, IndyCar was a viable platform for the wireless company to activate in a way it couldn’t in NASCAR, when Sprint was the Cup Series’ title sponsor.

That’s since changed with Sprint’s contract ending after 2016. Verizon still activates within the paddock, working with CSM Sport & Entertainment, but its activation outside the paddock has seemed rather limited this year.

Verizon’s primary point of access or reference point of digital technology has been the Verizon IndyCar Mobile app, which was initially only for Verizon Wireless users but was later expanded to other carriers. That provides some app-specific exclusive content as well as a compilation of written, photographic and video content from IndyCar.com.

Even in the paddock, a Verizon-sponsored “Lunch with Legends” series – where some of IndyCar’s stars from the past had lunch at tracks with fans to provide some exclusive access – was not retained for 2017. Verizon hosted an event at a 5G-outfitted house in Indianapolis this year, prior to the Indianapolis 500, to showcase some of that network capability and virtual reality (VR) technology.

Provided Verizon does not continue as title sponsor past 2018, it would leave the IndyCar series in almost the same situation as prior title sponsor IZOD was in 2013, with a lame duck year.

The absence of a Verizon contract renewal has lurked beneath the surface all year in a year when INDYCAR (sanctioning body) has announced several long-term extensions with key manufacturer partners Dallara, Firestone, Chevrolet, Honda and many of its race tracks.

The competition side of IndyCar has done rather well and has enough momentum with Jay Frye at the head of its President of Competition and Operations for the last two years.

But it’s imperative for IndyCar’s sake its commercial side does as well too, which will make the 2018 season an interesting one from a “how to progress” and find a partner that can truly activate to lift the series’ profile even bigger than it is now.

The title sponsor evolution and the series’ new TV contract, with the current one set to end after 2018, enter as the early leaders in the clubhouse for biggest off-track stories to follow over the winter and into the start of 2018.

Hartley happy with ‘big progression’ on first day with Toro Rosso

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With 69 laps completed (28 in free practice one and 41 in free practice two) and respectable lap times in both sessions, Brendon Hartley quickly acclimated to a modern day Formula 1 chassis in his first run with Scuderia Toro Rosso in Friday practice for the United States Grand Prix.

The Porsche factory driver has been drafted into the team following a convoluted series of musical chairs that sees Daniil Kvyat back after a two-race absence, Carlos Sainz Jr. now at Renault and Pierre Gasly racing at the Super Formula season finale in Suzuka.

Over the time in the car today, Hartley experienced changeable conditions in FP1 before a more normal FP2, and discovered the new F1 cockpit after a day learning in the garage yesterday.

“A steep learning curve today! It all went pretty smoothly and I kept the car on track without making too many mistakes, so I’m quite happy,” the New Zealander reflected at day’s end.

“I didn’t really know what to expect from today because I just had so much to learn! I think I made quite a big progression throughout the day.

“The biggest difference from what I’m used to is the high-speed grip, it’s incredible here in Formula 1…it was quite an eye-opener! Another challenge are the tires, which are also quite different to what I’m used to. On the other hand, the long-run looks quite positive and I did a good job managing the tires there – the biggest thing I need to work on now is the new tire pace, and I’ll get another crack at it tomorrow morning before qualifying.

“All in all, I’d say it’s all coming together. We’ll now work hard and go through plenty of data tonight and hopefully I’ll make another step forward tomorrow.”

His best lap was 1.1 seconds up on Friday driver Sean Gelael, the Indonesian Formula 2 driver, in FP1 (1:39.267 to 1:40.406, good enough for 14th) and 1.1 seconds off the returning Kvyat in FP2 (1:37.987 to 1:36.761, good enough for 17th). Interestingly, the Gelael/Hartley combination in FP1 marked the second time in three races that Toro Rosso had a pair of drivers in its cars without a single Grand Prix start between them – Gasly’s debut at Malaysia was the other, when he and Gelael were in in FP1.

Coming into Friday’s running, Hartley said he was more ready for this opportunity now than he had been as a teenager. He admitted he’d called Red Bull’s Helmut Marko in the wake of Porsche’s LMP1 withdrawal news earlier this year to say he was game for any chance that might come.

“I’m a lot stronger than I was back then, basically. I wasn’t ready at 18 years old. I like to think I’m ready now,” he said.

“I haven’t driven a single-seater since 2012, but I like to think that Porsche LMP1 has hopefully prepared me well.”

As for the rest of his weekend, it’s been made more complicated by Hartley being assessed a 25-spot grid penalty, even though Hartley had done nothing to accrue the penalties.

The roundabout sequence of driver changes at Toro Rosso saw Gasly replace Kvyat, Kvyat replace Sainz, and now Hartley replace Gasly, as is outlined by NBCSN pit reporter Will Buxton below.