In the ninth year of its 10-year contract with the Verizon IndyCar Series (formerly as Versus and now as NBCSN), NBCSN produced its second-best season on record this year.
With a Total Audience Delivery (TAD) of 507,000 viewers per race, the 2017 season of races on NBCSN was just 1 percent off the best mark of 510,000 viewers per race in 2015.
This season’s viewership on NBCSN, NBCSports.com and the NBC Sports app exceeded the 2016 TAD of 492,000 viewers by 3 percent (excludes Texas and Pocono races in 2016, which were rescheduled due to weather), and was just 1 percent shy of NBCSN’s record TAD in 2015 (510,000).
TAD measures consumption across multiple platforms, combining the average minute audience (AMA) for television and digital. The 2016 release details are linked here.
Seven of the 12 races aired on NBCSN had a TAD of more than 500,000 with the most coming at Pocono with 624,000. In terms of household ratings, Indianapolis was the top local market with Richmond-Petersburg, Greenville, West Palm Beach and Greensboro coming in the top five.