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F1 to turn USGP in Austin pink for Breast Cancer Awareness Month

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Formula 1 has confirmed plans to turn next month’s United States Grand Prix in Austin, Texas pink for Breast Cancer Awareness Month.

F1 will head to the Circuit of The Americas for October 20-22 as the fourth-to-last round of the 2017 season, with much of the attention laying on the battle between Lewis Hamilton and Sebastian Vettel for the championship.

F1 will be reaching beyond sport over the race weekend, though, confirming on Friday its plans to team up with breast cancer organization Susan G. Komen, which has previous involvement in racing via IndyCar racer Pippa Mann’s #GetInvolved campaign.

“Formula 1 will partner with Susan G Komen both on and off track with a number of initiatives as part of their ‘Drive for the Cure’ program, highlighting the cause with our sponsors, race promoters, teams, broadcasters and the FIA and in doing so, turn the United States Grand Prix ‘pink’,” the release from F1 reads.

“Pink-themed merchandise will raise money on behalf of Komen and fans will have the opportunity to donate directly to the cause throughout the entire weekend.

“Beyond the track, the theme will be shared on Formula 1’s global social media channels, as fans and followers will be encouraged to share stories and experiences of those affected by breast cancer worldwide.”

F1 commercial chief Sean Bratches said: “This ground-breaking partnership will mark a very special moment on this year’s Formula 1 calendar as we physically alter key elements of a grand prix weekend to highlight Breast Cancer Awareness Month.

“We are in a unique position as one of the most watched sports in the world – and the only truly global sport that competes annually – with over half a billion fans across the globe to help elevate awareness for such an important cause.

“This is an opportunity to use the Formula 1 platforms as a force for social good and rally support for the fight against breast cancer, a disease which affects millions of people every year.

“It is gratifying to see the entire Formula 1 community, from the teams, drivers, the FIA, sponsors and broadcasters, unite and focus its collective will to give back.”

NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

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NBC Sports Group and INDYCAR officials this morning announced a new partnership beginning in 2019 that will take the sport in an exciting new direction.

The new all-encompassing agreement includes TV and digital rights to all INDYCAR races — including the legendary Indianapolis 500. NBCSN has been INDYCAR’s cable partner since 2009, but this new agreement is all-encompassing and includes broadcast, cable, digital, streaming, and direct-to-consumer rights for all INDYCAR races, qualifying, practices and more.

All races will be carried live, with eight races — including the Indy 500 — on NBC, while the remaining races will be televised on NBCSN.

Here is the official news release announcing the new partnership:



New Agreement Includes Rights to All Races, Qualifying, and Practices

Indianapolis 500 Moves to NBC in 2019

Indy 500 and Seven Additional Races on NBC Annually; Remaining Races on NBCSN; All Races Live Streamed on and the NBC Sports app

NBC Sports Gold Direct-to-Consumer Package Includes Qualifying, Practices, Indy Lights, and Full-Event Replays

STAMFORD, Conn. – March 21, 2018 – NBC Sports Group and INDYCAR announced a new, multi-year media rights agreement today in which NBC Sports has acquired the rights to present all INDYCAR races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019. Financial terms were not disclosed.

The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live streamed to authenticated subscribers on and the NBC Sports app. Details of NBC Sports’ 2019 INDYCAR schedule will be announced at a later date.

NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to INDYCAR fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date.

“We’re excited to have NBC Sports serve as the exclusive home of INDYCAR, which represents the most competitive open-wheel racing in the world,” said Jon Miller, President, Programming, NBC Sports and NBCSN. “We’re honored to bring the Indianapolis 500, one of the most prestigious events in all of sports, to NBC, further enhancing NBC Sports’ Championship Season. We’ve seen consistent growth for INDYCAR on NBCSN in the past decade, and we hope to continue that growth throughout the series by leveraging the television, digital, production and marketing assets that make NBC Sports a powerful media partner.”

“This arrangement brings all of INDYCAR to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” said Mark Miles, CEO of Hulman & Company, which owns INDYCAR and Indianapolis Motor Speedway. “We couldn’t be happier to have start-to-finish coverage of INDYCAR’s season with the NBC Sports Group.”

The 103rd Running of the Indianapolis 500, set for Sunday, May 26, 2019, will be the first ever on NBC. The Indy 500 will also be included every year in NBC Sports’ Championship Season marketing campaign, which touts numerous high-profile championship events that are presented across NBC Sports platforms from May to July, including the Triple Crown, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open Championship.

The entire Verizon IndyCar Series will receive unprecedented marketing and promotional support from NBC Sports, which will utilize not only its own assets, but many NBCUniversal assets as well. With the Indy 500 and seven additional races on NBC, INDYCAR will have the second-most races on broadcast television in all of motorsports.