Formula 1 sporting chief Ross Brawn believes the series’ former logo was “neither iconic or memorable” after its replacement was unveiled following Sunday’s 2017 season finale in Abu Dhabi.
As part of its push to revamp certain aspects of F1 since taking over the series in January, Liberty Media revealed a new logo after the race at Yas Marina that met a lukewarm reaction.
F1’s former logo had been in place since 1993, only for commercial and marketing chiefs to chase a new design that was more digital-friendly.
Writing in a post-race newsletter issued by F1, Brawn further explained the decision to change the logo, knocking back suggestions the old design had a strong identity within the sport.
“Over the past few days the question was asked as to whether the logo is really a major priority and the answer is yes,” Brawn said.
“Apart from the commercial aspects, the new logo is much more flexible in terms of its use, especially when it comes to its application on merchandising and in the digital world. It has impact.
“The old logo was neither iconic or memorable. It was important to let Formula 1 fans see that we are entering a new era.
“Our sport is changing and must look to the future and also outside its own environment if it is to attract new fans, especially among the young.
“We believe this logo exemplifies this desire: in a world where visual communication is ever more important, we must also move in this direction.”
The new F1 logo is set to feature significantly in its new digital platforms that are set to be unveiled next March ahead of the 2018 season.
Dublin, Ireland’s Keith Donegan claimed a $200K scholarship from Mazda after emerging victorious at the second annual Mazda Road to Indy Shootout. The 20-year-old Donegan earned an at-large nomination for the scholarship based on his performance at this year’s Formula Ford Festival, in which he finished second in the final, and emerged from a pack of 17 drivers from across the globe to claim the scholarship.
“It really hasn’t hit me yet,” said an emotional Donegan, who earlier in his career actually spent two years away from racing as he focused on academics. “The weekend was really good and I enjoyed it. I have to say a huge thanks to Mazda and Cooper Tires and everyone at the Mazda Road to Indy. I enjoyed every moment. Throughout the weekend we were consistent and I kept the small things in check. I didn’t make any stupid mistakes and kept my head cool and that really paid off in the end.”
The two-day shootout was held at the Bondurant Racing School in Arizona and saw the nominated drivers tackle the school’s 1.6-mile circuit in Formula Mazda race cars before facing on and off-track assessments. Donegan was selected by a panel of judges that included former driver and current Verizon IndyCar Series TV analyst Scott Goodyear, Mazda drivers Tom Long, Andrew Carbonell, and Jonathan Bomarito, as well as Victor Franzoni – the current champion of the Pro Mazda Championship Presented by Cooper Tires – and Oliver Askew, the current champion of the Cooper Tires USF2000 Championship Powered by Mazda.
Donegan was humbled to be in the presence of drivers who have won scholarships and championships previously, and added that he is grateful to have the opportunity to continue his racing career.
“You see all these champions here today that will go on to great things in the future and I’m sure the names you see here today aren’t going to disappear,” Donegan added. “They will be back up there and I’m sure I will be racing them again some day. It is an unbelievable opportunity to be given and for Mazda to provide that for any young driver. It just gives that bit of motivation that you need because the [U.S.] is where you need to go to become a professional these days. It is such a boost to my career.”
Donegan is now slated to join the 2018 USF2000 championship, with further announcements regarding the team with whom he’ll be racing to come in the future.