One of the biggest challenges for any motorsport series — whether it’s NASCAR, NHRA, IndyCar, Formula One and so many others — is to find ways to attract new fans.
That’s particularly important when attempting to lure young fans, especially the much-coveted millennials (born after 1981) and teenagers.
As all series prepare for the upcoming 2018 racing season, kudos have to be given to IndyCar for its new “The Future Starts Now” video, which debuted Tuesday at the North American International Auto Show at Detroit.
Even if it’s five degrees below zero where you’re at, one look at this video and you’ll likely not only start warming up a bit, we bet you’ll start getting even more excited for the start of the 2018 Verizon IndyCar Series season, which begins March 11 in St. Petersburg, Florida.
Check out the new video above and watch if it doesn’t get your heart racing real quick:
This past week in Formula 1 was dominated by teams launching their 2018 challengers for the 2018 FIA Formula 1 World Championship season.
A total of six teams took the covers off their new chassis for the world to see this week, joining Haas F1 Team and Williams Martini Racing in doing so.
The list below contains the teams that launched their 2018 chassis this week and the name of their 2018 chassis:
- Red Bull Racing – RB14
- Alfa Romeo Sauber F1 Team – C37
- Renault Sport F1 Team – R.S.18
- Scuderia Ferrari – SJ71H
- Mercedes AMG Petronas – W09
- McLaren F1 Team – MCL33
Testing for everyone begins on Monday at the Circuit de Barcelona-Catalunya, home of the Spanish Grand Prix, beginning a stretch of two weeks of pre-season testing prior to the season-opening Australian Grand Prix.
Sahara Force India and Scuderia Toro Rosso are expected to unveil their 2018 cars the morning of the first day of testing.
Force India Up for Sale?
Rumors about the future of Sahara Force India, already rumored to be changing names soon, took yet another interesting this week as news surfaced about a possible sale of the team to British energy drink firm Rich Energy.
This news also comes as current majority team owner Dr. Vijay Mallya faces developing legal troubles involving money laundering, further adding to the murky environment surrounding a team that has become the “best of the rest” behind Mercedes, Ferrari, and Red Bull in recent years.