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GoDaddy to sponsor Patrick in ‘Danica Double’ at Daytona, Indy — now all she needs are rides

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By The Associated Press

Danica Patrick is going back to green.

GoDaddy Green, to be exact – a fitting color for her farewell tour.

The company will sponsor Patrick in the upcoming “Danica Double” that will close out her racing career, The Associated Press has learned. Patrick has no ride yet for next month’s Daytona 500 or the Indianapolis 500 in May, but she now has the financial backing to pull it off.

This time around, the original GoDaddy Girl will symbolize the new core mission of the company that helped make her one of the world’s most recognizable athletes.

“There’s this great story: I left IndyCar with GoDaddy on my car, I started NASCAR with GoDaddy on my car, I’m most recognized as the GoDaddy green car and driver, and so to finish up my career that way feels appropriate,” Patrick told the AP from Scottsdale, Arizona.

Her final race will be the Indy 500, an appropriate choice because it was “The Greatest Spectacle in Racing” that rocketed Patrick and GoDaddy into pop culture notoriety.

GoDaddy and Patrick grew up together. The company switched series with her and marketed her as a strong, sexy woman in 13 Super Bowl commercials – a record appearance for celebrities. Now, the company is most interested in Patrick the budding businesswoman who is firmly closing the door on her racing career and rebranding herself as an entrepreneur . She has a book out, an apparel line, a wine label and confirmed to AP this week that she’s dating Green Bay Packers quarterback Aaron Rodgers.

“Our goals are so well-aligned,” Barb Rechterman, the chief marketing officer of GoDaddy, told AP. “She’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the internet and turn their `side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers.”

Prepare to hear a lot about the “side hustle” as GoDaddy climbs aboard the so-far fledgling “Danica Double.”

Patrick announced in November she would end her driving career with the Daytona 500 and Indy 500, but didn’t have a deal completed for either race. Still doesn’t. Yet somehow, Patrick always figures a way to get what she wants. Talks ended with Chip Ganassi Racing about a possible ride, and late last month, Patrick said, she called former GoDaddy founder Bob Parsons and asked about a reunion.

GoDaddy has rebranded since it last teamed with Patrick. The company now touts itself as “the world’s largest cloud platform dedicated to small, independent ventures,” and there’s no better spokeswoman than Patrick, who is in the next chapter of her life and her brand.

GoDaddy pulled out of racing after the 2015 season, and Patrick hasn’t had the same level of funding and marketing support since. Patrick has slowly reshaped her image, first into a Instagram model and is now a full-blown lifestyle guru. She realized – at the age of 35 – she was on her own.

She and GoDaddy aligned for a splashy move into NASCAR, where she was glamorous off the track but only mediocre on it. Through all of this, she was married, divorced, spent five years dating fellow driver and competitor Ricky Stenhouse Jr., and then seemed to find herself through a tailored diet, exercise and a healthy lifestyle.

She is cutting the cord on racing after Indy, and her focus is on a sense of well-being far away from the track.

“Their business is so perfectly paired to what is going on with mine, so when we sat down and met, it was like, `Let’s talk about our business. Let’s talk about the messaging. How does this work?”‘ Patrick said. “And this is undeniably perfect for both of us. Not only is it a huge two races and the biggest two races of the year, but on top of that, you have so much `side hustle’ going on, and all the messaging and our brands, and where we are going is so perfectly paired.”w

GoDaddy can help Patrick move on to whatever it is for racing’s former “It Girl.” The company will help her streamline her online presence. Patrick, for the company, is back as a neon green-and-yellow symbol to all the wannabe entrepreneurs chasing dreams.

She’ll get those rides, too. Patrick said she knows she will because she believes she will.

“That’s just the way the universe works,” she said. “You have to ask for what you want. Things have taken a long time with this, but you just have to go with the flow on these things. The universe is not on your time schedule.”

More AP auto racing: https://racing.ap.org/

Marco Andretti confident that fewer tests won’t hurt Andretti Autosport

Photo: IndyCar
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A small point of debate around the 2018 aero kit has been the manufacturer test days that took place through the Fall of 2017 and into the beginning of 2018. Chiefly, the debate has centered around teams who hadn’t participated in those manufacturer test days and if they’re starting the 2018 Verizon IndyCar Series season at a disadvantage as a result.

Team Penske, Ed Carpenter Racing, and A.J. Foyt Racing completed test days for Chevrolet, with Schmidt Peterson Motorsports and Chip Ganassi Racing doing so for Honda.

That left teams like Andretti Autosport out of the mix, with some voicing concerns as a result.

However, in a press conference during testing at ISM Raceway last weekend, Marco Andretti explained that he thinks Andretti Autosport should be able to catch up on development, citing the team’s resources – they’re the only IndyCar team with four full-time cars in their stable – and the fact that everyone is still adapting to the new kit.

“I feel like it’s early enough days that, yes, we can catch up,” Andretti said at ISM Raceway. “When there is anything new, a new car, new aero kit, at-track days are huge. We can sim all these things we want. To really get out there and confirm what we’re learning back at the shop is another thing.”

Ryan Hunter-Reay during testing at ISM Raceway. Photo: IndyCar

Andretti continued, “Yeah, I don’t think we should look at it like we’re behind the eight ball. With a four-car team, that’s where we can use it to our benefit. So far so good.”

Teammate Ryan Hunter-Reay, echoed Andretti’s sentiments, adding that while the situation is not perfect, they will need to adapt to it in order to remain competitive.

“Any time you have a new car, to put it into perspective, we’re on track three days on a road course before we get to (the season open in St. Petersburg). That’s a very short amount of time. It’s obviously not ideal, but we’re just going to lace up our boots and get on with it. That’s all you can do.”

Andretti Autosport will have one more team test, at Sebring International Raceway later on in February, before the season-opening Firestone Grand Prix of St. Petersburg.

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