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Bobby Rahal reunites with sponsor from 26 years ago in new multi-year deal

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Young race car drivers, take note: never burn bridges with former sponsors. You never know when you may team back up with them again.

Bobby Rahal is the perfect example. Back in 1992, when he earned his third IndyCar championship, Rahal was sponsored by Total S.A., one of the largest oil and lubricant companies in the world.

Fast forward 26 years and Rahal and Total are once again partners, as it was announced Wednesday that the company’s TOTAL QUARTZ brand will become the official lubricant for the No. 15 Indy car that will be driven by Graham Rahal in the 2018 Verizon IndyCar Series.

In what is being termed a multi-year deal, TOTAL QUARTZ will serve as an associate sponsor on Graham Rahal’s car for the entire season, and will also serve as primary sponsor for April 15th Toyota Grand Prix of Long Beach.

“I am very pleased to welcome Total back to the team after many years,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, with David Letterman and Mike Lanigan. “Reuniting with a world class company like Total, that is not only the fourth largest oil and gas company in the world, but one that also has a long and successful history in motorsports globally, is very exciting.

“Renewing the relationship with them after having been together for my championship year in 1992 is a real thrill for me personally given our success. It is an exciting time for the company as they expand in North America. We look forward to helping spread the word and flying the Total colors at Long Beach as the primary sponsor and seeing them on our cars as an associate sponsor for many years to come.”

Total is a major player in motorsports, including partnerships in Formula 1, 24 Hours of Le Mans, World Rally Championship, and Dakar Rally, among others. It’s also the official lubricant partner of Mid-Ohio Sports Car Course and also the Red Bowl Global Rallycross series.

Rahal Letterman Lanigan was looking for additional sponsorship for this season for his son’s car, while Total was looking to partner with an IndyCar team. Because of Bobby Rahal’s relationship, once both sides started talking, it was a quick route to sealing a new deal.

“We looked to them, they looked to us,” Bobby Rahal said. “Consequently, the conversation was very lively, very passionate.

“Clearly having had a previous relationship didn’t hurt, that we had so much success before. I think clearly the success of the team over the last several years was a draw.

“Total has a great reputation in motorsports in particular, many Formula One championships, World Rally championships, Le Mans victories.

“For us Total represented in particular the potential of a real technical advantage that we might be able to fashion with them in terms of lubricants and what have you. It just seemed like a good fit as we approached it from both ends.”

NHRA: Brittany Force cleared to race this weekend in Phoenix after bad wreck 2 weeks ago

Photo: John Force Racing
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Drag racing is a Force family tradition. So, too, is not keeping a Force family member down.

Just 12 days after the most serious wreck of her six-year drag racing career, Brittany Force and John Force Racing announced late Thursday afternoon that the defending 2017 NHRA Top Fuel champion has been medically cleared and will indeed race in this weekend’s NHRA Arizona Nationals at Wild Horse Pass Motorsports Park in suburban Phoenix, Arizona.

“I flew into Phoenix early this (Thursday) morning and headed straight out to the race track to meet up with my team,” Force said. “I suited up and got belted back into my car that I ran all last season.

“It honestly felt good to be strapped back in and I was surprised how comfortable I was. I’m looking forward to getting back in my car tomorrow (Friday’s first two rounds of qualifying) and getting back in the swing of things with my guys.”

The 31-year-old Force, one of four daughters of 16-time NHRA Funny Car champ John Force, suffered a concussion and bruising after the hard crash she was involved in on February 11 in the first round of eliminations of the season-opening NHRA Lucas Oil Winternationals in Pomona, California.

Shortly after leaving the starting line in a race vs. Terry Haddock, Force’s dragster crossed from the right to left lanes, impacted the retaining wall with a very hard lateral crash, bounced off, spun, went on its side and briefly caught fire after crossing the finish line wheels-up.

While she is still recovering from the bruising, Force feels strong enough to get back behind the wheel. Getting back in the race car could be the best medicine of all, since she has three runner-up finishes in Phoenix, including back-to-back second-place showings in both the 2016 and 2017 national events.

The three-day event kicks off Friday with qualifying rounds at 4 and 6:30 p.m. ET, the same times as Saturday’s qualifying. Final eliminations begin at 1 p.m. ET Sunday.