Photo courtesy Chip Ganassi Racing

PNC Bank becomes primary sponsor for Scott Dixon’s car in IndyCar

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Chip Ganassi needed a sponsor for his star IndyCar driver and refused to compromise the value of Scott Dixon simply to slap any company name on the side of the car.

Little did the team owner know he only had to look in his own hometown for a solution.

PNC Bank on Tuesday announced an increased partnership with Ganassi in which the Pittsburgh-based institution will be the primary sponsor for Dixon. The car was unveiled in Indianapolis.

Ganassi still lives in his hometown of Pittsburgh, went to the same high school as PNC Chairman Bill Demchak and opened his first account with the bank as a teenager.

“Chip has a few years on me, I won’t say how many,” Demchak told The Associated Press. “We’ve known each other 30 years or something.”

That relationship led to an initial partnership between PNC and the Ganassi organization that began in 2014. PNC brought corporate clients to IndyCar races.

“Frankly, we were pleasantly surprised at the reaction we got from clients, the business we got from clients, and the potential for sponsorship,” Demchak said. “When (Dixon) came up as open this year, much to my surprise, it was a pretty easy decision to step up and sponsor the car.”

Terms were not released.

Ganassi used patchwork sponsorship on Dixon’s car last year after Target left IndyCar after nearly 30 years with Ganassi. Target also pulled out of NASCAR to concentrate on soccer at the end of last season.

Ganassi didn’t panic, used three different sponsors on Dixon’s No. 9 car last season, and Dixon won one race, the pole for the Indianapolis 500 and finished third in the championship standings.

“We had plenty of opportunities to give it away, and I have to say that I was not overly joyed with that prospect,” Ganassi said. “We maintained some sort of level of competitiveness throughout the transition and here we are now set for 2018 and forward.”

Dixon is a four-time IndyCar Series champion and will finish his career as one of the best racers in American open-wheel history.

Dixon is coming off a class victory in the Rolex 24 at Daytona, which was the 200th win for the Ganassi organization. Dixon is ranked fourth on IndyCar’s all-time win list with 41, one victory behind Michael Andretti. He trails only A.J. Foyt and Mario and Michael Andretti in career victories.

“I was on the phone with the bank one day and they said `It’s interesting that Dixon’s car is open. It’s an interesting opportunity for someone,”‘ Ganassi said. “It took me by surprise to hear that. I’ve never had any sort of partnership or major sponsor based here in Pittsburgh.”

Ganassi doesn’t want the focus of this new sponsorship package to be on a merger of two Pittsburgh-based companies.

“Our brands are a little larger than Pittsburgh,” Ganassi said. “It’s nice to bring these two brands together, and it’s nice we are both from Pittsburgh, but it’s not the meat of the deal.”

The IndyCar season opens in March and PNC Bank plans on having a strong presence throughout the season. Demchak sees the value in activating at IndyCar events and the potential for both PNC and the Ganassi organization.

“We bring businesses and corporate executives to the races, and the emotion, if you target the right clients, the emotional attachment to Indy is really strong,” Demchak said. “It’s a client event that is not typical. It’s not taking them to the Masters, or a golf tournament. It’s something totally different, and it’s powerful. It appeals to our broad-based consumer client across the country, and with Scott in the car, there’s going to be a lot of television coverage showing our name.”

More AP Auto Racing: https://racing.ap.org/

 

Here’s what drivers said after Sunday’s INDYCAR race was postponed until Monday

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Here’s what several drenched drivers had to say after Sunday’s Honda Indy Grand Prix of Alabama was postponed until Monday morning (11:30 a.m. ET, LIVE on NBCSN):

JOSEF NEWGARDEN (No. 1 Hitachi Team Penske Chevrolet, 2017 Honda Indy Grand Prix of Alabama winner, 2018 pole winner): “It’s tough because we have so many people that come out here to watch us. We want to put on a good race. We want to put on a show. So calling the race, running around behind the pace car not running, it’s tough, it’s tough to do that. But I think it was the right thing in the end. When we started the race, the conditions were OK. You could run at that level of rain. Then, it intensified right before that first caution. I think when the caution came out, it got to a point where it was just too much. There was too much puddling and pooling of water on every straightaway. Then the rivers started flowing, high-speed compressions in Turns 1 and 2, fast corner, 12 and 13, fast corner where the river starts to form. Just tough. I mean, look, we love racing in the rain. It’s got nothing to do with not wanting to run in the rain, not being able to do that. It’s that this type of track with this water level was too much to race today. We’ve run here in the rain before, but it intensified to the point where you’re starting to get in a situation where it’s going to take it out of the drivers’ hands. What happened with Will (Power), I don’t think is a driver error. I don’t know how anyone is going to drive hydroplaning on the front straightaway. I think you would have had that for the rest of the track, too. A tough situation. Thanks for the fans that came out and supported us. Hopefully we’ll get some people back tomorrow and we’ll get the show in and put on a great event.”

MATHEUS “MATT” LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet):
“Tough day so far. We had some problems with our radio and fuel alarm, but otherwise the car was alright. It was just too dangerous out there, we couldn’t see anything, so I think they made the right call. Hopefully we’ll have a good race tomorrow.”

WILL POWER (No. 12 Verizon Team Penske Chevrolet): “It’s just a real shame for everyone on the Verizon Chevy team. The car was good and we were doing our best out there, but it was really hard to see anything in front of me. The conditions were just so bad. As soon as I got to the frontstraight, the car just came around, and I tried to keep it off the wall, but it was hydroplaning and there was nothing I could do. I feel bad for the team and for the fans in this weather. Just too bad. Hopefully our luck can turn around when we get to Indianapolis.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet): “Very difficult day for us. In the race we were 13th at the time and we had some electrical issues, so that caused us to pit and we lost a lap. Not the ideal situation, but we don’t give up. There’s still a race tomorrow and we’re going to go for the most points. Anything can happen.”

GRAHAM RAHAL (No. 15 Mi-Jack Honda): “It was a tough beginning, but when we kind of got going it was OK and kind of fun to challenge for a while, but visibility was a major issue today, no doubt. I’m glad that the series postponed it. I would have like to get it in today, but that’s life. We will go racing tomorrow.”

ALEXANDER ROSSI (No. 27 Kerauno / MilitaryToMotorsports.com Honda, Verizon IndyCar Series points leader): “I think definitely the right decision was made to red flag the race. It’s a very difficult position for everyone to be in. It’s never the result that you want, but safety is obviously a priority. I think everyone did a good job considering the conditions of looking out for each other. Not being able to see is not doing anybody any good. It is hard for everyone, but glad that we’re all in one piece and try again later.

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda): “As you could see on TV, if you couldn’t see the car, it was probably three times worse in the cockpit on the main straight or any straight. You had to completely trust the guys that they were accelerating. Never the less, I made good progress on the short stint and I made up a few positions.  The car was working well, but also was aquaplaning a lot, too, so I have to respect INDYCAR’s decision for everyone’s safety. Now we really need to concentrate on having a good car for tomorrow. I’m sorry for the fans that sat in rain all day, but thank them for their support.”

RENE BINDER (No. 32 Binderholz tiptop timber Chevrolet): “It was a short day. In the beginning the conditions were not that good, but afterwards the conditions started to improve. The race was stopped, then restarted, and I think the conditions were not too bad at that point. Unfortunately, it was red flagged again and then cancelled for the day. It would have been nice to get halfway, but we will come back and try again tomorrow.”