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Optimism abounds with new INDYCAR media partnership

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Wednesday morning’s announcement that NBC Sports Group will become the exclusive home to the Verizon IndyCar Series via TV, digital, streaming, and direct-to-consumer rights was the conclusion of a long and thorough process to finalize a media partnership that can build on the recent growth of the Verizon IndyCar Series.

And CEO of Hulman & Company Mark Miles believes the final outcome is one everyone can be happy about.

“We’re delighted by every aspect of this announcement today and these arrangements,” Miles asserted in a media teleconference on Wednesday, also making note of a number of highlights about the new media package. “The increase in broadcast, the number of races on broadcast, is really important to the continued growth of the series. The continuity with one media partner who is committed to the sport and to INDYCAR, who can help promote from race to race to race to race throughout the season is important. Having our first product, if you will, our first offering to fans in the direct-to-consumer channel is important to us.”

Miles added, “It met our objectives of increasing the exposure of the sport, increasing the promotion of the sport, and getting us into the over-the-top (streaming) market. We couldn’t be more pleased.”

MORE: NBC Sports Group, INDYCAR partner on new TV and digital rights agreement starting in 2019

John Miller, president of programing for NBC Sports and NBCSN, echoed Miles’ enthusiasm and noted that INDYCAR viewership on NBCSN has grown substantially in recent years, and this new and enhanced partnership, which will feature the 103rd Indianapolis 500 broadcast on NBC in 2019, will build upon that.

“From the NBC perspective, we’ve seen the growth of IndyCar on our cable network NBCSN. We’ve had sustained growth each of the past several years. So the opportunity to have the entire series was very important to us. Of course, to be able to do the crown jewel, the Indy 500 on NBC, really puts the icing on the cake for us and makes our championship season portfolio even stronger,” Miller said.

James Hinchcliffe, driver of the No. 5 Arrow Electronics Honda for Schmidt Peterson Motorsports, added that this will also help the individual drivers grow their brands and attract more sponsorship opportunities.

“As drivers, we’re out there risking our lives to put on a good show,” Hinchcliffe said. “The more people that get to see it, get entertained by it, the better it is for us. As athletes, we’re all individual brands in and of ourselves. Getting ourselves in front of more people, it raises our value to our current partners and potential partners. From every element, this is a huge win across the board.”

The sponsorship angle is a critical side-piece to the new media contract, especially in light of several new sponorship announcements for a number of IndyCar teams as well as IndyCar’s ongoing effort to find a new title sponsor for the series in 2019.

Miles further emphasized that new media partnership will do a lot to serve the business of the teams, drivers, and the series in regards to sponsorship.

“I think it’s important to the entirety of the IndyCar ecosystem,” Miles noted. “For the series itself, at some point we should talk about our sponsorship effort, how we think they’re going to be benefited with this relationship. James earlier talked about our drivers or athletes, and they are individual brands. They’ll get more exposure. That will be good for them.

“We earlier this morning spoke to our team owners. They’re enthusiastic about it as it gives them more to say in the marketplace, more value. Certainly that will be true for our promoters of the races as well.”

A few highlights of the partnership are below.

  • Eight races will be broadcast on NBC, including the Indianapolis 500. The remaining races will be broadcast on NBCSN.
  • Qualifying and practice for all events will also be available live, either through NBC, NBCSN,NBCSports.com, the NBC Sports App, or NBC Sports Gold an over-the-top streaming service offered by NBC.
  • NBC Sports Gold will also feature extra content to further supplement IndyCar coverage such as archived races and full event replays. Further information about that content will be revealed in the coming months.
  • Details about international coverage are pending.
  • NBC Sports Gold will also do a handful of exclusive live broadcasts for practice and qualifying sessions that are not televised.
  • NBC Sports Gold will do live broadcasts for all Indy Lights Presented by Cooper Tires races. More details about coverage for the Indy Lights and Mazda Road to Indy Presented by Cooper Tires series will come at a later date.

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NHRA shocker in Houston: John Force fails to qualify for first time since 2008, snaps 221-race streak

Photo and videos courtesy NHRA
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Sunday’s eliminations in the 31st annual NHRA SpringNationals at Royal Purple Raceway in suburban Houston  just won’t be the same without John Force.

In one of the most stunning turn of events seen in the last decade-plus in NHRA drag racing, the legendary 16-time Funny Car champion and the sport’s all-time winningest driver on Saturday failed to qualify for Sunday’s main event of the race weekend.

It marks the first time Force, who turns 69 on May 4, failed to qualify for a race since Sept. 13, 2008 in Charlotte race, snapping a string of having made the eliminations in each of the subsequent 221 races until failing to do so Saturday.

“That is hard for me,” Force said after failing to go any faster than 222.29 mph in the four qualifying rounds for the race, two on Friday and the other two on Saturday. “You earn what you get. We didn’t put it in the show. We couldn’t get to half-track.

“We have had a lot of problems all year. At least I got my final shot to get in and I didn’t make it. I will be here tomorrow rooting on Robert, Courtney and Brittany (teammates Robert Hight and daughters Courtney and Brittany Force). I’ll be signing autographs for all the fans. I am sorry to all of you fans that I didn’t make it.”

Saturday’s failure to qualify marked only the 22nd time he’s DNQ’d in his 40-year professional drag racing career. He set a drag racing record by qualifying for 395 consecutive events from 1988 until April 2007.

“I am bummed that the boss didn’t get in. That was quite a streak he had going,” Hight said of hoss and father-in-law. “There is nobody better at rallying a team and leading a comeback than John Force.

“He loves the fight and he will do whatever it takes to get his team back on top. It really isn’t something to worry about because two of our Chevys are No.1 and No. 2 right now.

“We have good combinations and we just have to duplicate one of those set ups for John’s PEAK Funny car. He’ll be back next week in Charlotte.”

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As for the other classes (information courtesy NHRA Media Relations):Leah Pritchett set a new Top Fuel track record during the final qualifying session on Saturday to secure the top spot in Top Fuel heading into Sunday.Hight (Funny Car) and Greg Anderson (Pro Stock) are also No. 1 qualifiers in their respective categories at the fifth of 24 events on the 2018 NHRA Mello Yello Drag Racing Series schedule.

Defending event champion Pritchett raced her Mopar Dodge dragster to a pass of 3.680-seconds at 326.00 mph. This is her first No. 1 qualifier of the season and eighth of her career.

“We’ve been developing our confidence the last couple of races,” Pritchett stated. “To be able to put it on the track is phenomenal. We know we need to be exceptional because our competition is exceptional.”

Pritchett will line up against Terry Brian in round one of eliminations on Sunday. Defending world champion Brittany Force locked-in the No. 2 spot after a 3.701 at 313.80 in her Monster Energy dragster. Tony Schumacher is seeded third and will face William Litton.

Hight’s final qualifying pass of 3.894 at 317.27 in his Auto Club of Southern California Chevrolet Camaro took him to the top of the Funny Car category. This is his first No. 1 qualifier of the season, second at Houston and 58th of his career.

“This is going to be a new ball game tomorrow,” Hight said. “With fresh asphalt and the sun being out; these cars are going to spin. It’s definitely going to be fun. Two of our Chevy’s are one and two (in Funny Car) which shows we have good combinations.”

Hight will face-off against Todd Simpson Sunday morning in the first round. Teammate Courtney Force sits in the No. 2 position with a pass of 3.911 at 295.14 in her Advance Auto Parts Chevrolet Camaro and two-time world champion Matt Hagan rounds out the top three.

Anderson, four-time Pro Stock world champion, remained atop the field Saturday with his pass of 6.492 at 213.00 in his Summit Racing Equipment Chevrolet Camaro from the first qualifying session on Friday. He notched his third consecutive No. 1 qualifier of the season and is seeking his first victory of the year.

“I haven’t had great Sunday’s yet,” Anderson stated. “I know I’m going to break through one of these days though. The weather is going to be great again tomorrow. I feel good about it, I’m excited and so far it’s just been a great weekend.”

Anderson will race Steve Graham in the first round of eliminations. Jeg Coughlin Jr. qualified in the No. 2 position with a pass of 6.504 at 212.36 in his JEGS.com/Elite Performance Chevrolet Camaro and Tanner Gray is third.

Eliminations at the NHRA SpringNationals begin at 11 a.m. on Sunday at Royal Purple Raceway.

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SUNDAY’S FIRST-ROUND PAIRINGS FOR ELIMINATIONS:

TOP FUEL: 1. Leah Pritchett, 3.680 seconds, 326.00 mph vs. 16. Terry Brian, 4.275, 284.62; 2. Brittany Force, 3.701, 320.20 vs. 15. Terry Haddock, 4.081, 287.17; 3. Tony Schumacher, 3.703, 322.73 vs. 14. Bill Litton, 3.927, 306.60; 4. Billy Torrence, 3.737, 317.87 vs. 13. Kebin Kinsley, 3.819, 313.51; 5. Antron Brown, 3.740, 324.98 vs. 12. Terry McMillen, 3.783, 314.31; 6. Clay Millican, 3.746, 315.78 vs. 11. Mike Salinas, 3.766, 313.73; 7. Doug Kalitta, 3.748, 320.05 vs. 10. Richie Crampton, 3.766, 316.23; 8. Scott Palmer, 3.754, 318.17 vs. 9. Steve Torrence, 3.759, 313.88. Did Not Qualify: 17. Terry Totten, 4.636, 216.34.

FUNNY CAR: 1. Robert Hight, Chevy Camaro, 3.894, 317.27 vs. 16. Todd Simpson, Dodge Charger, 4.318, 288.33; 2. Courtney Force, Camaro, 3.911, 313.58 vs. 15. Jeff Diehl, Toyota Camry, 4.151, 283.49; 3. Matt Hagan, Charger, 3.913, 311.85 vs. 14. Ron Capps, Charger, 4.077, 305.77; 4. Jack Beckman, Charger, 3.918, 317.42 vs. 13. Richard Townsend, Camry, 4.026, 308.99; 5. Cruz Pedregon, Camry, 3.918, 301.94 vs. 12. Del Worsham, Camry, 4.017, 307.51; 6. Tim Wilkerson, Ford Mustang, 3.925, 311.41 vs. 11. Shawn Langdon, Camry, 3.994, 311.34; 7. Tommy Johnson Jr., Charger, 3.926, 313.00 vs. 10. J.R. Todd, Camry, 3.989, 313.37; 8. Jonnie Lindberg, Camry, 3.927, 316.52 vs. 9. Bob Tasca III, Mustang, 3.938, 314.09. Did Not Qualify: 17. Jim Campbell, 4.341, 273.05; 18. John Force, 4.625, 222.29.

PRO STOCK: 1. Greg Anderson, Chevy Camaro, 6.492, 213.00 vs. 16. Steve Graham, Camaro, 6.775, 205.60; 2. Jeg Coughlin, Camaro, 6.504, 212.36 vs. 15. Alan Prusiensky, Dodge Dart, 6.621, 208.65; 3. Tanner Gray, Camaro, 6.507, 211.99 vs. 14. John Gaydosh Jr, Chevrolet Camaro, 6.592, 210.93; 4. Vincent Nobile, Camaro, 6.513, 212.29 vs. 13. Erica Enders, Camaro, 6.548, 210.67; 5. Jason Line, Camaro, 6.518, 211.99 vs. 12. Rodger Brogdon, Camaro, 6.545, 210.50; 6. Chris McGaha, Camaro, 6.525, 212.79 vs. 11. Matt Hartford, Camaro, 6.532, 212.73; 7. Drew Skillman, Camaro, 6.527, 212.29 vs. 10. Bo Butner, Camaro, 6.532, 211.79; 8. Deric Kramer, Camaro, 6.528, 211.93 vs. 9. Alex Laughlin, Camaro, 6.530, 211.33.