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Aston Martin to become Red Bull Racing’s title sponsor

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The link-up between Aston Martin and Red Bull Racing has now gone to the next level, with Aston Martin confirming Monday it will be Red Bull Racing’s title sponsor from 2018. The team will be called Aston Martin Red Bull starting next season.

Key within the release was also the suggestion that Aston Martin will “evaluate the opportunity to be involved in the team’s power unit from 2021 after being asked by the FIA to join discussions on future engines for F1.”

Red Bull Racing’s engine situation is unclear after 2018, with Renault – badged as TAG Heuer – in the last planned year of its deal next season. Honda has entered the Red Bull racing umbrella thanks to its new deal with Scuderia Toro Rosso from 2018, and rumors of Porsche’s return to Formula 1 from 2021 have also swirled in recent weeks.

Rather funnily this means in 2018 that Red Bull Racing will have a car manufacturer be title sponsor for the energy drink company, with a watch manufacturer serving as the badged name of its power unit.

“Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalized Formula One provides,” said Aston Martin President and CEO, Andy Palmer.

“The power unit discussions are of interest to us but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved.”

Christian Horner, Red Bull Racing team principal, added: “Our Innovation Partnership with Aston Martin has been a pioneering project from day one. Having conceived and created the remarkably successful Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing in 2018. In addition, more than 100 Aston Martin staff will service the new Advanced Performance Centre on our campus here in Milton Keynes and it will allow us to collaborate further with Aston Martin on special, equally innovative, new projects.”

The Aston Martin Valkyrie, the hypercar produced by the two parties, has been their major product sign of investment together thus far. Per Aston Martin the car has sold out on launch, and will make its road debut in 2018 before being delivered to customers in 2019.

Personnel wise, the two parties have worked together to create the Advanced Performance Centre, which will create more than 100 new jobs and continue to build the relationship between F1 and road car technology.