After a smash hit debut last year with Cassadee Pope with the next generation of Chip Ganassi Racing drivers, the Ganassi Sound Garage will return for an encore in 2015.
Here’s the full team release:
On the heels of the wildly-popular and first-of-its-kind event for millennials last Fall, Chip Ganassi Racing Teams (CGRT) announced today the return of the Ganassi Sound Garage featuring Big Machine Label Group’s (BMLG) recording artist A Thousand Horses at the team’s Concord, N.C., headquarters on Oct. 5. Ganassi Sound Garage will be hosted by a diverse sampling of the team’s millennial driver lineup, including Kyle Larson (NASCAR), Sage Karam (INDYCAR), Dylan Kwasniewski (NASCAR) and Brennan Poole (NASCAR).
Last year’s inaugural social media concert showcased the talents of Big Machine Records recording artist and season 3 winner of The Voice Cassadee Pope and won an industry award for NASCAR’s “Most Creative Use of Social/Digital Media”. This year’s event will once again be streamed live on www.nascar.com, www.indycar.com and www.ganassisoundgarage.com for fans all around the world to enjoy.
CGRT hosted over 200 social media savvy millennials and influencers last year, and expects to more than triple the turnout this year with a target audience that includes influencers, curators and heavy social media users. The event will also have increased partnership involvement from brands like Target, McDonald’s, Clorox, Kimberly Clark, Unilever, Energizer, Coke, Chevrolet and DC Solar– who are all focused on speaking to the millennial demographic.
Additionally, attendees will have the chance to join CGRT at Charlotte Motor Speedway for the NASCAR XFINITY Series race later in the week (Oct. 9), connecting their VIP experience from the stage to the race track.
NOTES OF INTEREST:
- How do I get in?: The event is invitation only from CGRT, but opportunities to attend will be given away by the drivers and A Thousand Horses via social media outlets. Attendees will mix and mingle like a VIP, taking selfies with all the stars along the red carpet and have a chance to show off their style. Fans will also have the opportunity to show their social influence to the world by using #soundgarage in posts which will be displayed on duel screens flanking the stage during the event. Fans can even win a chance to travel 1000 miles to see A Thousand Horses as part of a special sweepstakes through www.ganassisoundgarage.com – the official website for event updates, ticket giveaway information, live streaming and more.
- A Thousand Horses: A Thousand Horses is a fresh fusion of classic sounds – a hybrid of Lynyrd Skynyrd, the Allman Brothers, Black Crowes and Exile on Main Street-era Rolling Stones – wrapped up in a modern-country context. Their first single “Smoke” went to #1 on both the Mediabase and Billboard Country Airplay Charts after making Country Aircheck history as the highest debut for a new artist’s first single. They also became the first band (with at least three members) to send a debut single to #1 on Billboard Country Airplay Chart this decade. With Michael Hobby leading vocals, Bill Satcher and Zach Brown on guitar and Graham Deloach on bass, the band initially gained momentum playing clubs across the South. Rolling Stone Country hailed the foursome as the Best Up-and-Comer at 2014’s Austin City Limits and USA Today named them one of 2015’s Artists to Watch and an On the Verge Artist. Their first album on the Big Machine Label Group, Southernality, is now available on iTunes and the second single from the album, “(This Ain’t No) Drunk Dial is currently making its way up the Country charts. The band was also recently nominated for a CMT Music Award for “Group Video of the Year” for their hit single “Smoke.” A Thousand Horses is currently on the road with Darius Rucker’s Southern Style Tour. For more information and tour dates, visit www.athousandhorses.com.
- About the Drivers: CGRT drivers in attendance will include: Kyle Larson – 2014 NASCAR Sprint Cup Series Rookie of the Year, 2013 NASCAR XFINITY Series Rookie of the Year and 2012 NASCAR K&N Pro Series East Champion; Sage Karam – Verizon IndyCar Series Rookie, 2013 Indy Lights Champion, 2011 Star Mazda Champion and 2010 US F2000 Champion; Dylan Kwasniewski – 2013 NASCAR K&N Pro Series East and 2012 NASCAR K&N Pro Series West Champion; and Brennan Poole – NASCAR XFINITY driver and six-time ARCA Racing Series Presented by Menards race winner.
Steve Lauletta, President, Chip Ganassi Racing Teams: “The return of Ganassi Sound Garage has been met with tremendous support and I’m happy to say this year’s edition will be bigger and better than its debut with the participation of partners like Target, McDonald’s, Chevrolet, Coke, Kimberly Clark, Unilever, Energizer, Clorox and DC Solar. With A Thousand Horses headlining, we plan to deliver another unique social media experience focused on attracting millennials and exposing them to our sport, drivers and team.”
Scott Borchetta, President and CEO, Big Machine Label Group: “Big Machine’s partnership with Chip Ganassi Racing continues to create engaging and exciting events for music and racing fans alike. We are proud to collaborate once again for an incredible night at Sound Garage this fall!”