Honda Canada

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Honda Canada extends Toronto Indy sponsorship through 2020

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The Honda Indy Toronto will stay as such and a part of the Verizon IndyCar Series calendar through 2020, as Honda Canada announced a sponsorship extension for the next few years.

The full release with all the details is below.

Honda Indy Toronto along with its owners and operators, Green Savoree Racing Promotions, is proud to announce the extension of its sponsorship agreement with Honda Canada Inc. for the annual event at Exhibition Place through 2020.

Honda Canada has been the title sponsor of the race since 2009 when Green Savoree Racing Promotions relaunched the event with the Verizon IndyCar series as the feature. The 2018 Honda Indy Toronto will be a special event with Honda’s 10th year of partnership.

“Honda’s DNA is built on racing – a heritage started by our founder Mr. Honda – which we’ve celebrated and are very proud of for nearly 60 years. Honda and IndyCar have enjoyed a fantastic partnership over the last nine years bringing racing excitement to the streets of Toronto every July,” said Dave Gardner, President & CEO of Honda Canada Inc.

Gardner continued, “Our organizations share a passion for racing and the ability to support our community with the help of our charitable partners. With the support of Honda drivers and the enthusiastic race fans of Toronto, Honda is thrilled to extend our partnership for another three years.”

Honda Canada’s has a significant brand presence on site via signage on and off the race track and vehicle displays. From Honda World featuring the Junior Red Riders program to Honda SpeedZone this year showcasing the NHL® Centennial Fan Arena, its attractions have brought many interactive features to festival-goers attending the event.

“Honda Canada’s commitment has been tremendous. We have really focused the last few years on creating an experience appealing to families, and Honda has been phenomenal in helping us accomplish this ambition,” said Jeff Atkinson, President of Honda Indy Toronto. “We can’t wait to get started on planning for next year’s event with our great partners at Honda Canada on board for another three years.”

A James Hinchcliffe tattoo exists, and it is glorious (VIDEO)

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Only fitting that on Cinco de Mayo – 5/5 – we do a post about the driver of the No. 5 Arrow Schmidt Peterson Motorsports Honda in James Hinchcliffe.

And given Hinchcliffe’s proclivity for humour (the Canadian spelling is intentional here), we thought it appropriate to show off this gem of an advert produced by Honda Canada.

Apparently such a thing as a James Hinchcliffe tattoo exists, and it’s featured within the ad.

Hinchcliffe rocks up in a new 2016 Honda Civic Coupe. Problem is, the superfan played by Hinchcliffe’s countryman and Canadian actor Justin G Landry has the right tattoo, but no longer the right car to match his racing hero.

You can see the full video below, as well as a couple tweets to go along with it: