Mercedes

F1 Paddock Pass: Mercedes W08 Launch (VIDEO)

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Winter storm Doris hit the U.K. on Thursday but filming of Paddock Pass pressed on regardless, as the latest installment of the NBC Sports Group original digital series captured yet another video – this time the launch of the Mercedes F1 W08 EQ Power+, the latest challenger for the Mercedes AMG Petronas.

Mercedes’ launch differed from the first three this week, Sauber, Renault and Force India, in that it was both a filming day and launch at the Silverstone Circuit for drivers Lewis Hamilton and Valtteri Bottas. Both drivers had time in the car.

NBCSN pit reporter and insider Will Buxton catches up with the key stakeholders in this edition of Paddock Pass.

Previous Paddock Pass editions from this week are below:

Stay tuned to more on NBCSports.com as the week continues in the buildup to testing next week in Barcelona.

Lewis Hamilton hopes Liberty ‘do something new’ with Formula 1

ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 26: Lewis Hamilton of Great Britain and Mercedes GP waves to the crowd after qualifying on pole position during qualifying for the Abu Dhabi Formula One Grand Prix at Yas Marina Circuit on November 26, 2016 in Abu Dhabi, United Arab Emirates.  (Photo by Mark Thompson/Getty Images)
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Three-time world champion Lewis Hamilton hopes Formula 1’s owner Liberty Media will “do something new” with the sport as he believes it has become “outdated”.

Liberty completed an $8 billion takeover of F1 in January, with American executive Chase Carey becoming the racing series’ new CEO and chairman following Bernie Ecclestone’s departure.

Liberty’s plans for F1 remain largely unclear, but areas that have been hinted at include greater fan engagement and a push to expand the sport in key markets such as the United States.

Speaking to BBC Radio 5 Live, Hamilton expressed his desire to see change from Liberty and make F1 great again.

“I don’t feel Formula 1 is winning, and it hasn’t been for a long time. That is to do with rule changes and not engaging the fans enough,” Hamilton said.

“There still is a great following in Formula 1 and I am excited for the new owners coming in and I hope they do something new.

“Formula 1 is a bit outdated. If you look at other sports, they are further ahead in the entertainment factor. Formula 1 is really catching up and they have a lot of catching up to do.”

Hamilton enters 2017 chasing a fourth world title, having tasted success in 2007, 2014 and 2015, the latter two coming with his current Mercedes team.

Mercedes launched its new car for the 2017 season, the W08 Hybrid, earlier today at Silverstone in England, with Hamilton on hand for the unveil.

Wolff: Mercedes factory ‘buzzing’ over W08 launch

xxxx during the launch of the Mercedes formula one team's 2017 car, the W08, at Silverstone Circuit on February 23, 2017 in Northampton, England.
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Mercedes-Benz motorsport chief Toto Wolff has extolled the new W08 EQ Power+, formally revealed Thursday at Silverstone after months of development and preparation.

The car that will attempt to deliver Mercedes AMG Petronas its fourth consecutive driver and constructor championships is distinctly different from the other three revealed so far, Sauber, Renault and Force India. The nose isn’t stepped and the car first premiered today without a shark fin over the engine cowling.

Wolff said the car’s preparation at Brackley and Brixworth has been a thoroughly exciting process.

“The new rules for 2017 were designed to make the fastest F1 cars ever through a big increase in aerodynamic performance. They should be more physical to drive and hopefully more spectacular for the fans to watch. The proof will come in the opening races but we have probably achieved that target,” Wolff said.

“Of course, in terms of relative performance, it’s clear that any rule change brings with it a big reset but also a big opportunity. This is the time to stay humble and keep our feet on the ground. None of the teams has raced under these rules and we all have the same points right now: zero.

“But the dominant feeling in the team right now is one of excitement – the factory is buzzing with anticipation. It has been a really motivating challenge to develop a brand new car concept and I have never seen our determination to succeed higher than it is right now.”

Wolff continued with his initial positive praise of new recruit Valtteri Bottas, who steps into the seat vacated by last year’s World Champion Nico Rosberg.

“Of course, we had a curve ball from Nico late last year that left us scrambling a little bit in the winter,” he said. “But we found a great solution with Valtteri and I am sure that he will form a strong partnership with Lewis. They have both been working hard in the factory with the technical teams and, although we have a different dynamic to manage than in recent seasons, I don’t expect the competition between them to be less intense. And that’s how we like it.

“This year, in-season development will play a big role in determining the championship outcome. None of us know where we will stand at the first race but I am confident that, whatever that position is, we have the people and the capability to deal with every challenge that comes our way. This will be the season where our full works team can show its true strength.”

Mercedes added the new EQ name to its chassis designation as part of its overall brand launch for electric mobility. Mercedes says the name EQ stands for “electric intelligence.”

Mercedes’ 2017 F1 car hits the track at Silverstone

NORTHAMPTON, ENGLAND - FEBRUARY 23:  Lewis Hamilton of Great Britain and Mercedes GP drives during the launch of the Mercedes formula one team's 2017 car, the W08, at Silverstone Circuit on February 23, 2017 in Northampton, England.  (Photo by Mark Thompson/Getty Images)
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Mercedes has revealed its new Formula 1 car ahead of the 2017 season, completing its first laps at Silverstone on Thursday morning.

Mercedes enters 2017 chasing a fourth straight drivers’ and constructors’ championship double, having dominated F1 since the introduction of the new V6 hybrid engines in 2014.

2017 marks the start of a new technical era for F1 following an overhaul of the regulations that will make the cars quicker and look more aggressive.

Mercedes unveiled its runner for 2017 – called the Mercedes W08 EQ Power + – on Thursday after completing a short filming run at Silverstone.

Three-time world champion Lewis Hamilton completed the first laps behind the wheel, with teammate Valtteri Bottas set to enjoy a run-out later this afternoon.

“It felt incredible,” Hamilton said of his first run.

“I’m very proud to be continuing with this team. Yesterday was the first time seeing the car come together. It’s the most detailed piece of machinery I’ve seen so far in F1.

“I was super-excited to see what it felt like. It felt awesome.”

More to follow.

Lewis Hamilton reveals fan designed new helmet for 2017

AUSTIN, TX - OCTOBER 23:  Lewis Hamilton of Great Britain and Mercedes GP celebrates his win in parc ferme  during the United States Formula One Grand Prix at Circuit of The Americas on October 23, 2016 in Austin, United States.  (Photo by Lars Baron/Getty Images)
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Three-time Formula 1 World Champion Lewis Hamilton of Mercedes AMG Petronas has revealed his new helmet design for the 2017 season, which saw a competition opened to fans to design it the Bell Racing helmet.

Hamilton wrote in an Instagram post that from more than 8,000 entries, a design from Brazilian artist Raí Caldato most captured what Hamilton wanted to wear.

Hamilton wrote: “Raí evolves my layout by adding new stripe elements on the sides. As a tribute to my hero, Ayrton Senna the helmet features the colours of Brazil – green, yellow and blue. These are accompanied with the 3 stars that represent my Championship wins.”

The traditional yellow that’s been a large part of Hamilton’s helmets over the years remains the dominant color and is balanced by the candy apple red that follows.

The full post is below:

Here it is. The winning helmet design, a creation by Raí Caldato – @caldatodesign from Brazil. Raí evolves my layout by adding new stripe elements on the sides. As a tribute to my hero, Ayrton Senna the helmet features the colours of Brazil – green, yellow and blue. These are accompanied with the 3 stars that represent my Championship wins. There's yellow throughout that reminds me of my helmets in the past. The candy apple red balances with the yellow very well. Raí, I look forward to meeting you in person to present you with your prize! Thank you all for entering this competition, I'm taken back by your creativity. 🙌🏽 #LH44Design #TeamLH #Blessed @mercedesamgf1 @bellhelmetseurope #bellhelmetseurope​​​ T&C’s: http://lewis.social/TCs

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