WIX Filters

On Friday, Alex Keyes joined J.R. Todd at qualifying for the Las Vegas Nationals at The Strip at Las Vegas Motor Speedway. (Photo: Gary Nastase)

NHRA’s J.R. Todd, Red Bull GRC’s Alex Keyes crossover their rides

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WIX Filters-supported drivers J.R. Todd (NHRA Mello Yello Drag Racing Series, Funny Car) and Alex Keyes (Red Bull Global Rallycross, GRC Lites) participated in a ride swap over the last few days, with Keyes paying a visit to Todd’s most recent NHRA race in Las Vegas for his first nitro experience and Todd swinging back to Indianapolis to check out Keyes’ world of rallycross.

The release with full details is below:

Just days after Global Rallycross driver Alex Keyes experienced nitro for the first time, J.R. Todd completed the crossover as he stepped behind the wheel of Keyes’ WIX Filters machine this morning.

Todd strapping aboard the WIX Filters GRC Lite machine. (Photo: Kalitta Motorsports)

At a closed test session in Indianapolis at Lucas Oil Raceway, Keyes drove Todd around the prepped track before turning over the wheel completely to Todd. The NHRA veteran made two three-lap segments and was completely blown away.

“It is pretty cool to be driving around here where we typically park our 18-wheelers when we are here racing,” said Todd, driver of the DHL/WIX Filters Toyota Camry Funny Car for Kalitta Motorsports. “It gives you a new respect for what these guys do. You are shifting gears going all the way around the course, it is a lot of fun. It is easy to go as fast as you can on the straightaways, but then you got get on the brakes to get on the corners that are always coming up. Huge thanks to Alex and the WIX Filters team for having me out.”

Keyes said he jumped the first time he experienced nitro. (Photo: Gary Nastase)

Blown away could also discribe Keyes’ experience as he stood behind a 10,000-horsepower nitro-burning machine just days ago as Todd qualified for the Las Vegas Nationals on Friday.

“It was so sweet. I have seen NHRA on TV and I know they are fast, but it just does not do them justice,” said Keyes, driver of the WIX Filters GRC Lite for Dreyer & Reinbold Racing. “First off, I did not know that they ran on nitro, so I was crying a little bit. Then got to the starting line and wasn’t anticipating it and I jumped. After that, I got to watch about 10 runs. When you know its coming it is sweet. You feel it through your chest and it is definitely a cool experience.”

Both are making plans to attend the other’s actual events this season. Currently, Todd sits 10th in the NHRA point standings after four of 24 events, while Keyes will make his 2017 debut at the GRC season opener in Memphis at the end of the month.

Red Bull GRC: WIX Filters back on Piquet’s SH Rallycross/DRR car in Seattle

Photo: SH Rallycross/DRR
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WIX Filters will return as primary sponsor of Nelson Piquet Jr.’s No. 07 SH Rallycross/DRR Ford Fiesta ST at this week’s Red Bull Global Rallycross race in Seattle (Sunday, 1:30 p.m. ET, NBC).

See the release below for more information:

SH Rallycross/DRR announced today that Nelson Piquet Jr. will drive the WIX Filters machine at the Red Bull Global Rallycross Seattle race September 16-17 in Seattle, WA.

Piquet Jr., who has contested the last two RBGRC events for the team, will pilot the No. 07 WIX Filters – SH Rallycross/DRR Ford Fiesta ST entry on the new Seattle circuit, Evergreen Speedway. The Seattle event returns to the RBGRC schedule after a one-year hiatus.

“I am excited to be representing WIX Filters again,” said Piquet Jr. “It is an awesome company and the people are fantastic to work with. We’ve enjoyed a lot of success together the last two years and hopefully we can have another strong outing this weekend in Seattle.”

WIX, which has been a sponsor of the team since its debut at the 2013 Los Angeles X Games, was the primary sponsor at this year’s Daytona race and will be the primary for the first race of the season-ending double-header in Los Angeles. In addition, WIX serves as a full season major associate sponsor providing filters and technical support to the team.

“Nelson is a tremendous driver with global reach who has had a lot of success in the Red Bull Global Rallycross series,” said Jennifer Gibson, brand manager for WIX Filters. “We’re excited to see him back in the WIX Filters car and look forward to another successful result in Seattle.”

Piquet Jr., has driven for the team full time the last two seasons finishing fourth in the championship both times. He returned to Red Bull GRC competition this year with SH Rallycross/DRR to defend his Washington D. C. title. The win last year in D. C. was both his and the team’s first RBGRC victory. Piquet Jr. also competed at the 2016 Atlantic City race. The Seattle race will be his last of the 2016 season before resuming Formula E.

Full Red Bull GRC season a tantalizing prospect for Ward, SH Rallycross

Photo: SH Rallycross
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For Jeff Ward, getting into this year’s full Red Bull Global Rallycross season in the No. 07 SH Rallycross Ford Fiesta is a huge piece of excitement for driver, team and the series.

Ward will run the car that will run with MET-Rx primary sponsorship support, with an additional commitment from WIX Filters, and 360fly adorning two parts of the car all season.

Now 54 years old but in a case where age is just a number, the veteran open-wheel and motorcycle and off-road truck ace and champion will embark on his first full Red Bull GRC campaign in 2016, and looks forward to a big amount of success.

Ward described how the deal came together with SH Rallycross, the team co-owned by James “Sulli” Sullivan. Ward ran the 360fly colors with Chip Ganassi Racing in two race weekends last year, at Daytona and Washington, D.C.

“Last year went well with my two drives,” Ward told NBC Sports. “I’d always wanted to do rally from the X Games. It’s kind of tough to get in because you had to run Rally America and get invited. But this was always the niche.

“I did the off-road truck stuff; I did the two races last year. I put the feelers out and talked to a few teams. I met with ‘Sulli’ and everything fell in place. It worked out great.”

Ward described how many people he’s actually familiar with in this world.

“Even though it looks like a new team on the outside it’s a great group of guys I’ve known forever,” Ward explained. “It’s a solid group. I’ve known Jimmy Vasser from my IndyCar days, ‘Sulli’ was in Motocross, Dennis Reinbold in IndyCar.

“Between them and our partners they’re ecstatic about this series and where it is going.

“360fly for instance is very cool. I’ve worked with them for a long time. They’re a great company and it was nice to bring them on board. Then add SH Rallycross having MET-Rx and WIX back again, and they’ve been there, it makes for a great combination.

“I’m grateful for where this team is at and how well it did last year. They made every main event last year, which is not easy to do.”

Indeed with Nelson Piquet Jr. in the main season and Andreas Bakkerud in the non-points X Games, SH Rallycross did what no other team did in making every final event of the season. Piquet won at Washington, D.C. for his first Red Bull GRC win and finished fourth in last year’s points standings.

Although Ward has driven a wide range of machinery, adapting to the Red Bull GRC beasts took a bit of time.

“It’s pretty impressive. These cars are definitely impressive cars,” he said. “They do what you want them to do. I’ve never driven a four-wheel drive car before until Daytona. I raced IndyCar for five to six years and those things accelerate pretty damn strong! But on a standing start, the rally cars are extremely impressive.”

Ward loves doubleheaders and thinks he should do well at them this year. Additionally he feels in great shape heading into the year because he’s still been active.

“Yep, the last year full-time in IndyCar was with Chip (Ganassi) in ‘02. But I did two to three seasons in Lucas Oil Pro 2 off truck seasons. Maybe 4-5 in Super Motos. Mountain bikes. Six-hour endurance races. So I haven’t stopped,” Ward said.

“I’ve been busy doing stuff. You have to stay in great shape.

“I still have that fire of wanting to win the championship. I’ve worked really hard to get in the hunt day one. That’s all I’ve done is race to win championships.

“It’s not just one race as a whole. At end of the season, you don’t want to think you’ve lost one or two points somewhere.”

Alex Keyes confirms GRC Lites return with DRR, WIX Filters

Photo: Dreyer & Reinbold Racing
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Past GRC Lites division race winner Alex Keyes will continue in the division this year, the second rung in the Red Bull Global Rallycross, and is back with Dreyer & Reinbold Racing.

The full release is below:

Dreyer & Reinbold Racing (DRR) is excited to announce Alex Keyes, three-time Red Bull Global Rallycross (GRC) feature winner, will return to the racetrack this season. Driving in the No. 24 DRR Red Bull Global Rallycross Lites car, Keyes will showcase WIX®Filters as the primary sponsor partner for six races.

Keyes, the 18-year-old driver from Folsom, California, made a dramatic debut last year with Red Bull Global Rallycross Lites victories at the New River Military Base, Washington D.C., and the season finale in Las Vegas. In addition, Keyes recorded four podium finishes and placed sixth in the final Lites point standings as a rookie.

The former open-wheel star is scheduled to compete in numerous 2016 Red Bull GRC Lites events including the season-opening weekend at Wild Horse Pass Motorsports Park in Chandler, Arizona, May 20-22. The No. 24 will feature WIX primary livery at the famed Daytona International Speedway June 17-19, as well as at The Base at MCAS New River in Jacksonville, NC on July 1-3, in Washington D.C. on July 30, and in Atlantic City on August 28. WIX will serve as a full time major associate partner for the Red Bull GRC Lites season on the No. 24 entry. 

“We love partnering with these young drivers,” said Jennifer Gibson, brand manager for WIX. “Their passion for the sport only equals their enthusiasm for their fans, and it’s remarkable to be around. The energy is infectious, and we can’t wait to see how this year unfolds.”

WIX products include oil, air and fuel filters that have been track-tested and proven in all levels of stock car, dirt track, off-road and drag racing. WIX uses motorsports as a grueling testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown in engine oil.

“I’m very excited to return with the Dreyer & Reinbold Racing team in 2016,” said Keyes, a former Formula Car Challenge Series champion in 2014. “Last year’s series was an eye-opening experience, and I learned a lot. But the biggest take away for me? It was the most fun I’ve ever had racing; it was intense. You always had to be on top of it. There’s a learning process, and once I worked through mistakes and the team as a whole started to learn the cars, we really found a good rhythm.” 

DRR will field two Red Bull GRC Lites machines in 2016, including the No. 2 DRR Red Bull GRC Lites entry with newcomer Cabot Bigham and Paratek Pharmaceuticals. Coming off a 2015 season resulting in four wins and eight podium finishes, DRR is poised for continued success in 2016. The DRR organization has been successful in the Verizon IndyCar Series since 2000 and continues to expand its effort within both Red Bull GRC SuperCar and Lites series.

“We are very pleased to have both WIX Filters and Alex back with our Lites program in 2016. WIX has been a partner since the beginning, and we believe the pairing couldn’t be a more appropriate fit,” said Dennis Reinbold, team owner of Dreyer & Reinbold Racing. “Alex has developed into a strong contender and team leader, winning three races with us in 2015. He’s gained the experience and confidence to win at any circuit in the series. We’re excited to have Alex debut at the season opener, and we look forward to working hard and producing results both on- and off-track for WIX in 2016.”

Keyes, 18, was a successful karting racer for six years before moving into formula cars in 2013 where he was chosen as a Lynx Racing Academy driver, competing in the Pacific F1600 series. In 2014, he moved up to the West Coast Formula Pro Mazda class and captured the title with ten wins and 13 pole positions. He also competed in the Pro Mazda Championship presented by Cooper Tires. 

Former Indy 500 champion Buddy Rice again will serve as a driver consultant and program manager for DRR’s GRC Lites program. DRR will continue to utilize many of his personnel from its IndyCar team, including engineering, mechanical, shock and damper, and management staff.

“I work well with Buddy as he comes from a similar background as me: the Lynx Academy,” said Keyes. “All DRR mechanics are hard workers who know how to put it out there on the racetrack! In 2016, everything for me is going out and trying to win every race, no one remembers who finishes second.”

SH Rallycross/DRR extends WIX Filters partnership

Photo: SH Rallycross
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Longtime SH Rallycross/DRR partner WIX Filters continues with the team in 2016, the team announced Thursday.

A full release is below:

SH Rallycross/DRR is excited to announce WIX® Filters as a primary sponsor for three races during the 2016 Red Bull Global Rallycross Supercar championship series. The No. 07 SH Racing Ford Fiesta, driven by Jeff Ward, will sport WIX livery in Daytona on June 19, Seattle on September 17 and during the final weekend of the season in Los Angeles.

In addition, WIX, a sponsor of the team since its debut at the 2013 Los Angeles X Games, will serve as a major associate sponsor for the remaining races, providing filters to the team and branding for the Ford Fiesta.

“We’re thrilled to have WIX Filters back with us for a third season in Red Bull Global Rallycross,” said Dennis Reinbold, co-owner of SH Rallycross/DRR. “WIX has been and will continue to be a tremendously valued partner to our entire Rallycross operation. We are looking forward to competing all season in 2016 and want express our deepest gratitude to the entire team at WIX Filters for their trust and commitment to our Red Bull Global Rallycross programs.”

WIX Filters’ products include oil, air and fuel filters that have been track tested and proven in all levels of stock car, dirt track, off-road and drag racing. WIX uses motorsports as a grueling testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown of engine oil.

“Ward is a seasoned driver with remarkable racing experience, making him a perfect fit for WIX,” said Jennifer Gibson, brand manager for WIX Filters. “We’re excited to see his legacy and fan base grow as part of this series, and look forward to another season partnering with SH Rallycross/DRR.”

Ward was recently announced as the driver of the No. 07 Ford Fiesta ST for the 2016 Red Bull Global Rallycross season and is a member of both the Motorsports Hall of Fame and the Motorcycle Hall of Fame. He is a three-time X Games medalist (two gold), has four top-five Indianapolis 500 finishes, two Super Moto championships and seven AMA Motocross championships. The 2016 season will be Ward’s first full-time Red Bull Global Rallycross season after making his series debut in 2015 with three starts.

“I am honored to be representing WIX for the 2016 season,” said Ward. “I look forward to continuing the success they have enjoyed with the team the last two seasons and competing for the championship this year.”

SH Rallycross/DRR is entering its fourth season of competition and third full season (ran one race, the X Games Los Angeles in 2013). The team finished fourth in the championship standings the last two seasons. Last year, the team had its best season with four podium performances, including a win in Washington D.C. It was also the only supercar team to make every main (final) event.

SH Rallycross/DRR previously announced that the No. 07 car will have primary sponsorship from MET-Rx at eight of twelve Red Bull GRC races this year and major associate backing from 360-degree video camera, 360fly Inc., for all twelve races.

The 2016 Red Bull Global Rallycross season opens May 21 in Phoenix, AZ.