Video: Can F1 take hold Stateside?

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Last season, the United States Grand Prix successfully re-launched deep in the heart of Texas, with Lewis Hamilton coming away with the victory at Austin’s Circuit of the Americas. But now comes the hard part — keeping it going.

A capacity crowd showed up at the country’s newest speed palace to witness Hamilton earn what was, at least for now, his final triumph with McLaren before he jumped to Mercedes this off-season. The on-track product at COTA was solid and a multi-day fan festival away from the track won good reviews from fans.

However, Mercedes team principal Ross Brawn knew that one race wouldn’t be enough to grow Formula One’s presence in the States.

“The first year you come to a race at a facility like this, it’s great to see what fantastic support it’s had — but it’s about maintaining that support,” Brawn told The New York Times following last year’s USGP.

So what comes next? Leigh Diffey, David Hobbs and Steve Matchett discussed the matter as part of the season preview episode for NBC Sports Network’s “F1 Countdown.”

In case you haven’t caught the show yet, you can see an encore presentation on NBCSN this Saturday at 1 p.m. ET.