Big weekend for blu eCigs, Dorff, RLL in Long Beach

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Although the result didn’t come for Mike Conway and Rahal Letterman Lanigan Racing in Sunday’s Toyota Grand Prix of Long Beach, it was still a big weekend for the team and new sponsor blu eCigs.

Blu is a new electronic cigarette that produces none of the tobacco smoke, ash or smell, but also allows for vapor production and consistency to replicate an actual cigarette. It had dabbled in NASCAR with a small associate sponsorship, but Long Beach marked blu’s first race as a primary sponsor in IndyCar. A blu display was hard to miss in the Long Beach Expo Center.

Actor Stephen Dorff, whose credits include “Backbeat,” “Somewhere,” “Blade,” “Cecil B. DeMented” and “Space Truckers,” among others, was on hand to help promote the product.

The event was Dorff’s first IndyCar race and his ride in a two-seater practically blew his mind.

“It was sweet! It was so fast,” Dorff said when describing the ride. “We talked about doing an appearance for blu, and waited for this event. The partnership with Bobby and Letterman’s team provides the whole kit and caboodle. Mike looks sick out there, and the car looks fast just sitting still.”

As blu tests the waters for future races – and Conway certainly helped with a Firestone Fast Six appearance and practice pace – it could mark an opportunity for cigarette sponsorship to re-enter racing more regularly.

For a generation of racing, between Formula 1 and IndyCar, tobacco sponsorship was ubiquitous. But within the last decade, almost all signage has been phased out owing to new regulations, and Marlboro’s naming support finally ended for flagship teams Ferrari and Team Penske.

Dorff, a smoker for 20 or so years, said blu began in more of a grassroots way, and he thought of them when eCigs began popping up.

“It’s a new alternative, and it’s generated more positive reactions,” said Dorff. “If they want, the guys on Mike’s team can smoke the blus at the track, but the people around don’t need to worry. It’s old mixed with the new, and brings in a modern feel. It’s not combustion but still has the flavor.”

Indianapolis Motor Speedway unveils logo for 2019 Indy 500

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The 102nd Running of the Indianapolis Motor Speedway officials are already thinking about next year’s Indy 500.

Speedway officials on Friday unveiled the logo for the 103rd running of the 500 next year, which will be held on Sunday, May 26, 2019.

According to a Speedway media release, “The logo for the 103rd Indianapolis 500 includes bold, dynamic features that will form the core of future logos for ‘The Greatest Spectacle in Racing.’”

 

In addition, the new logo, according to the release, “is athletic, prestigious and confident and includes a rich navy blue that contrasts with gold, the color of the iconic Wing and Wheel logo of the Indianapolis Motor Speedway.

“A row of red bricks race upward and forward, referencing the bricks that formed the track’s surface for decades and remain present today in the famous Yard of Bricks at the start-finish line.”

The logo will serve as part of a new branding system that will feature it as part of future logo designs, as well.

“This new logo system is an exciting step forward for the identity of the Indianapolis 500,” IMS President J. Douglas Boles said. “The 103rd Indianapolis 500 logo, created within this system, salutes the traditions and legacy of the race while looking ahead to its bright future.”

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