Can Junior stay “Super” at Michigan?

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With his car bearing a scheme to promote Batman flick The Dark Knight Rises, Dale Earnhardt Jr. emerged from the darkness of a 143-race losing streak and triumphed at Michigan International Speedway last summer. Since then, Earnhardt has not returned to Victory Lane in the Sprint Cup Series – a problem he hopes to correct this weekend on MIS’ two-mile oval in a car that’s promoting the latest Superman film, Man of Steel.

Earnhardt is also hoping to start regaining ground in the Sprint Cup standings as well. While he’s solidly in a Chase spot right now at fourth in the table, he’s fallen off since charging to the points lead on the strength of five consecutive Top-10 finishes to start the 2013 season. His third-place run at Pocono last weekend was his first Top-5 finish in the last nine races, and he sits 82 points behind Hendrick Motorsports teammate and championship leader Jimmie Johnson.

“We talked about it last week after the race, but we kind of had some misses here lately and not many hits,” Earnhardt said at MIS. “As far as showing up to the race track and being competitive and getting the job done putting together a full weekend, we haven’t been able to do that. We started the season off so promising – the best that I had ever started a season.

“It just seemed like things were going so perfectly and it’s the way it is in this sport: You will think you have everything going in the right direction and then odds and fate and everything else [gets] in the way.”

Earnhardt feels that his team has been working hard towards returning to more consistent performances like they had at the start of the year. But in his mind, there are still “some holes to fill” as they look to catch up with stablemate Johnson – and nothing less than becoming a regular contender for wins will do.

“We want to win more races,” Earnhardt said. “We want that to be the status quo. We want that to be the norm.”

He’ll start 12th in Sunday’s 400-miler.

Don’t know the Rolex 24? You should. Here’s why.

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Hello, America. It’s time to go racing again.

Yes, Supercross is now three weeks into its season, and the Chili Bowl Nationals is now effectively the Christopher Bell Invitational after the young NASCAR star won his 3rd consecutive Golden Driller last weekend.

But the Rolex 24 at Daytona International Speedway is the first marquee event on the American racing calendar – an event that just happens to have international prestige.

It’s also the start of Daytona Speedweeks, which culminates with NASCAR’s Daytona 500 on Feb. 17. But this is no mere opening act just warming up the crowd for the headliner.

In case you’re new to this event, here are a few reasons why it stands out:

Twice around the clock: Are you the kind of person that appreciates a challenge? Well, challenges don’t get much bigger in motorsports than a 24-hour endurance race where drivers, crews, machines, and strategies must work together flawlessly. For those behind the wheel in the Rolex 24, the obstacles are numerous: Punishing G-forces, extreme mental focus, lack of sleep, and staying on top of hydration and nutrition.

Star power: Speaking of those behind the wheel, the Rolex 24 traditionally draws top drivers from other disciplines such as IndyCar, Formula 1 and NASCAR to join sports car regulars from North America and around the world. As a result, the winners’ list is a Who’s Who of Motorsports.

This year’s field includes a clutch of NTT IndyCar Series drivers, highlighted by 5-time series champion and past Rolex 24 winner Scott Dixon. But pre-race buzz has centered on two particular interlopers: Alex Zanardi, the former CART champion making his first North American start since losing his legs in a 2001 crash, and Fernando Alonso, the two-time F1 champion looking to add another endurance triumph alongside his win with Toyota in last year’s 24 Hours of Le Mans.

Cool cars: If you’re a gearhead, the Rolex 24 is a 200-mile-per-hour candy store. Across the four separate classes of competition, 13 of the world’s premier car manufacturers are represented.

The majority of those manufacturers are found in the Grand Touring classes that feature vehicles based on road-going production models. Chevy and Ford’s eternal rivalry rages on in the factory-backed GT Le Mans, but the class also boasts efforts from BMW, Porsche, and Ferrari. It’s even more diverse in the pro-am GT Daytona, where Porsche is joined by Audi, Lamborghini, Lexus and Mercedes.

As for the exotic, purpose-built Daytona Prototypes, they are powered by engines from Cadillac, Acura, Mazda and Nissan.

Nifty fifty: This year’s Rolex 24 begins the 50th anniversary season for IMSA, the sanctioning body for North American sports car racing. A select group of teams will mark the occasion at the Rolex 24 by running historic IMSA paint schemes on their machines. You may not be familiar with these looks, but it’s worth discovering the history behind them.

Here’s an example. The Starworks Motorsports team (GT Daytona) will carry a scheme based on Audi of America’s 90 Quattro from the 1989 IMSA GTO season. Boasting sports car legends Hurley Haywood and Hans-Joachim Stuck in the driver lineup, the 90 Quattro captured 7 GTO wins that season.

Audi’s performance led one competitor to create a “no passing” sticker with Stuck’s face on it. Stuck’s response: A doll fixed to his car’s rear window that dropped its pants to moon anyone Stuck put behind him.

Status symbol: Last but not least, the Rolex 24 has a unique prize – a trophy you can wear.

Winners get a standard cup, but what they’re really after are the Rolex Oyster Perpetual Cosmograph Daytona watches, which include a special engraving to commemorate their victory. A standard version of this watch retails for tens of thousands of dollars, but you can’t put a price on the ones awarded at the Rolex 24.

This year’s grand marshal, 5-time Rolex 24 winner Scott Pruett, sums it up as “the ultimate reward.”

“To be presented a watch engraved with the word ‘Winner’ after 24 hours of intense racing is a moment that lives with you forever,” he added. “Your Rolex is a constant reminder of the perseverance and hard work that goes into succeeding at the highest level.”