Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Xtreme Outlaw Midget Series triples to 34 races in 2023

Xtreme Outlaw Midget 2023
Xtreme Outlaw Series
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After hosting 10 rounds in 2022, the Xtreme Outlaw Midget Series 2023 schedule will more than triple to 34 races. The 2022 season featured seven different winners in the first seven races, a female racer in Jade Avedisian as the only repeat winner and Zach Daum as the champion.

“Dirt Midget racing is a growing entity in American motorsports, and the Xtreme Outlaw Midget Series presented by Toyota is proud to drive further into the growth of the division with both a diverse and lucrative schedule for 2023,” newly appointed Series Director Tyler Bachman said in a press release. “From the kickoff at our first indoor event, to each of the new tracks we’re set to visit next year, it’s a lineup we know both our teams and fans will enjoy.”

The championship purse fund has also more than double with an increase of $42,000 to $80,000 in 2023. The champion will win $25,000. Last year, Daum pocketed $10,000.

In addition, the series will offer tow money to the top 12 in points. Six drivers attempted to qualify for all 10 races in 2022 with 89 drivers attending.

The series will begin on March 10 at Southern Illinois Center in Du Quoin, Ill. and end the same place it did in 2022 at I-44 Riverside Speedway in Oklahoma City on October 15.

During the season, they will visit 21 tracks in 10 states.

Some highlights of the season include the Xtreme Outlaw Midget Series pairing up with the World of Outlaws Sprint Cars in 2023 at Federated Auto Parts Raceway at I-55 in Pevely, Mo. in April for the Outlaw Showdown and again in August for the Ironman 55 weekend, as well as the creation of a five-day Midget Speedweek.

The Midget Speedweek will immediately follow the Ironman 55 with a swing through Pennsylvania and New York.

Xtreme Outlaw Midget 2023 Schedule

Friday, March 10 | Southern Illinois Center | Du Quoin, Ill.
Saturday, March 11 | Southern Illinois Center | Du Quoin, Ill.
Friday, March 31 | Farmer City Raceway | Farmer City, Ill.

Saturday, April 1 | Farmer City Raceway | Farmer City, Ill.
Friday, April 14 | Federated AP Raceway at I-55 | Pevely, Mo.
Saturday, April 15 | Federated AP Raceway at I-55 | Pevely, Mo.

Friday, May 5 | Humboldt Speedway | Humboldt, Kan.
Saturday, May 6 | 81 Speedway | Park City, Kan.
Tuesday, May 23 | Millbridge Speedway | Salisbury, N.C.
Wednesday, May 24 | Millbridge Speedway | Salisbury, N.C.

Thursday, June 1 | Tri-City Speedway | Pontoon Beach, Ill.
Friday, June 2 | Wayne County Speedway | Wayne City, Ill.
Saturday, June 3 | Wayne County Speedway | Wayne City, Ill.

Friday, July 21 | TBA
Saturday, July 22 | Southern Illinois Raceway | Marion, Ill.
Friday, July 28 | TBA
Saturday, July 29 | Atomic Speedway | Chillicothe, Ohio
Sunday, July 30 | Brushcreek Motorsports Complex | Peebles, Ohio

Friday, August 4 | Federated AP Raceway at I-55 | Pevely, Mo.
Sat, August 5 | Federated AP Raceway at I-55 | Pevely, Mo.
Tuesday, August 8 | Clyde Martin Memorial Speedway | Newmanstown, Pa.
Wednesday, August 9 | Action Track USA | Kutztown, Pa.
Thursday, August 10 | Linda’s Speedway | Jonestown, Pa.
Friday, August 11 | TBA
Saturday, August 12 | Bridgeport Motorsports Park | Swedesboro, N.J.
Friday, August 25 | Davenport Speedway | Davenport, Iowa
Saturday, August 26 | Davenport Speedway | Davenport, Iowa

Friday, September 1 | Paragon Speedway | Paragon, Ind.
Saturday, September 2 | Paragon Speedway | Paragon, Ind.
Friday, September 15 | Jacksonville Speedway | Jacksonville, Ill.
Saturday, September 16 | Red Hill Raceway | Sumner, Ill.

Friday, October 13 | Port City Raceway | Tulsa, Okla.
Saturday, October 14 | I-44 Riverside Speedway | Oklahoma City, Okla.
Sunday, October 15 | I-44 Riverside Speedway | Oklahoma City, Okla.

* Co-sanctioned with POWRi