Social media a boon to F1, NASCAR — but IndyCar lags

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NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.

In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.

“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”

That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.

“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.

“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.

“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”

Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.

As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”

By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.

And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).

Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.

But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).

Gabby Chaves to sub for Joao Barbosa at Sahlen’s Six Hours of the Glen

Photo: IndyCar
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Gabby Chaves is set to return to the IMSA WeatherTech SportsCar Championship at Watkins Glen International later this month.

The Columbian-American driver, who last competed in IMSA in 2016 – with the DeltaWing outfit – will sub for the injured Joao Barbosa – he hurt his wrist in a cycling accident earlier in June – in the No. 5 Mustang Sampling Racing Cadillac DPi-V.R in the Sahlen’s Six Hours of the Glen.

Chaves will partner Filipe Albuquerque and Christian Fittipaldi in the No. 5 Cadillac.

Chaves expressed gratitude for being asked to fill in, but kept his enthusiasm muted, noting that he is getting the opportunity ultimately because another driver got hurt.

“The first thing is of course that you never want to have an opportunity because someone got hurt, so this is an unfortunate circumstance with Joao having his injury,”said Chaves. “But I appreciate the opportunity to join the championship-leading team. Mustang Sampling Racing has had a strong start this year and hopefully I can help the team continue to have those kinds of results.”

Chaves added, “I love Watkins Glen, it is a great track and I am looking forward to racing the Cadillac Prototype there. I’m excited to be going back to endurance racing. With different classes all racing at the same time, there is a lot for the driver to deal with as you work through traffic. So I am looking forward to racing at the Glen again, and I really appreciate this opportunity with Mustang Sampling Racing.”

Chaves’ most recent IMSA event was the 2016 Sahlen’s Six Hours of the Glen, when he finished seventh in the Prototype class.

The No. 5 Action Express Cadillac currently sits tied with the sister No. 31 Whelen Engineer Racing Cadillac of Eric Curran and Felipe Nasr atop the IMSA standings, though Barbosa’s hopes of a driver’s championship are set to take an enormous hit with him missing Watkins Glen.

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