NASCAR and Formula One have embraced social media. But IndyCar is struggling to keep up with its motorsports counterparts.
In a Wednesday story on IBJ.com, Indianapolis Business Journal sports reporter Anthony Schoettle gives a social media breakdown that shows IndyCar is trailing in the Twitter world.
“In terms of Twitter followers, NASCAR is king, with more than 1.1 million as of Tuesday morning. Formula One’s official Twitter account has a tick under 538,000. The IndyCar Series has just short of 92,000. Formula One has built its large following with just over 5,000 tweets, compared with the IndyCar Series’ 21,700. NASCAR has more than 37,000.”
That lack of social media prowess may also play a role in IndyCar being somewhat stagnant when it comes to attracting new fans — and more importantly, new sponsors and their fat wallets, Schoettle writes.
“IndyCar Series executives have their hands full trying to bolster the all-important live attendance and television viewership numbers that drive sponsors to be a part of their series.
“But there’s another set of numbers to be concerned about, and it clearly has the attention of sponsors.
“Twice in the last month, I’ve gotten newsletters from prominent firms representing sports sponsors listing the social media following of the major auto racing series. The numbers don’t lie. And for IndyCar, the numbers aren’t particularly good.”
Indianapolis 500 winner Tony Kanaan has 606,000 Twitter followers, according to IBJ, many of them new followers after Kanaan won the world’s most famous race last month. But the numbers drop off dramatically afterward: Part-time IndyCar (and NASCAR part-timer) A.J. Allmendinger has over 109,000 followers (most likely from his full-time NASCAR days). Dario Franchitti is close to 100,000 followers and Helio Castroneves is just under 87,500.
As Schoettle noted, “The other top full-time IndyCar drivers have well below 75,000, and most are under 50,000.”
By comparison, two former IndyCar drivers lead the way: Danica Patrick (nearly 919,000 followers) and even Juan Pablo Montoya, who has struggled since transitioning from Formula One to NASCAR in 2007, has 745,000 followers.
And there lies an interesting irony. Even though both Patrick and Montoya have done little in their NASCAR careers to date, they still far outrank fellow series racers like five-time champion Jimmie Johnson (436,000 followers), four-time champ Jeff Gordon (nearly 419,000) and defending Sprint Cup champ Brad Keselowski (417,000).
Keselowski picked up more than 100,000 new followers in the span of just over one hour when the 2012 Daytona 500 was red-flagged after Montoya ran into the back of a track jet dryer, igniting a monstrous plume of flame that damaged the racing surface at Daytona International Speedway, requiring emergency repairs before the race could restart. During the down time, Keselowski tweeted away behind the wheel of his parked race car, and with some well-placed prodding by Fox Sports TV, fans signed up to follow Keselowski in record numbers.
But while Formula One the sanctioning body trails NASCAR in Twitter followers, that can’t be said about F1’s drivers. They blow the roof off: Fernando Alonso (1.7 million), Lewis Hamilton (1.6 millon) and Jenson Button (1.5 million).
2023 SuperMotocross Power Rankings after Motocross season opener: Jett Lawrence rockets to the top
As the SuperMotocross season heads outdoors, the NBC Power Rankings change significantly with results from the Motocross opener at Fox Raceway in Pala, California. The Power Rankings assign a numeric value to each individual moto (90 points maximum) as well as the overall standings (100 points) and averages that number over the past 45 days. Included in the Power Rankings are results from the final five Supercross rounds, which fit into that 45-day timeframe.
It didn’t take long for Jett Lawrence to rocket to the top of the SuperMotocross rankings – only about 74 minutes in fact. Lawrence dominated his first moto and beat his teammate Chase Sexton, the 2023 Monster Energy Supercross champion, to the line by 10 seconds. He had to fight a little harder for the second moto win as Sexton stalked him throughout the race and ended up less than a second behind.
Beginning this week, we have added the SuperMotocross points’ ranking beside the rider’s name and in one fell swoop, Lawrence went from being unranked in the 450 class to 26th. To qualify for the inaugural SuperMotocross’ guaranteed 20 positions that automatically make the gate for the three-race championship series, Lawrence needs to be inside the top 20 in combined Supercross and Motocross points. The bubble is currently held by Justin Starling and Lawrence needs to make up 44 points to overtake him.
Sexton’s second-place finish in the overall standings at Fox Raceway marked his ninth consecutive top-five finish. After the race, Sexton compared the battle he had with Lawrence to the one he experienced with Eli Tomac in last year’s Pro Motocross championship. These two riders had a significant advantage over the field in Pala, but there is still a lot of racing to be completed.
After missing 13 rounds to a concussion, Dylan Ferrandis told NBC Sports that he was not going to do anything risky in the season opener at Fox Raceway. If he dialed back his effort at all, one would be hard-pressed to notice. He finished third in both motos and was third in the overall standings. Ferrandis began the weekend just outside the top 20 in combined SuperMotocross points and climbed to 19th. In the next few weeks, he will get a little more breathing room over the cutline and then challenge for wins.
Adam Cianciarulo’s three-race streak of top-five finishes ended with a sixth-place overall at Fox Raceway, but that was enough to advance him one position in the NBC SuperMotocross Power Rankings and land him eighth in the combined points standings. His individual motos were moderate, but Cianciarulo is still battling the effects of injury and a nagging loss of strength in his wrist.
Aaron Plessinger returned from injury in the Supercross season finale to finish second at Salt Lake City. He added another top-five to his season total and now has six of those in the 13 rounds he’s made. With Ken Roczen and Eli Tomac not currently racing in Motocross, Plessinger has an opportunity to rise to the third seeding in short order.
A bad start to Moto 1 at Fox Raceway was not enough to deter Hunter Lawrence. Neither was the fact that he was riding with sore ribs after experiencing a practice crash earlier in the week. He was a distant 10th to start the first race and for most of the 30 minutes, it seemed he would finish off the podium. Lawrence did not win the 250 East Supercross championship by giving in to hopelessness or pain, however.
Lawrence picked off one rider and then another until he found the battle for the top five in front of him at the halfway point. Once the field started to lap riders, Lawrence used the opportunity to continue forward through the grid. He passed third-place Jo Shimoda with two laps remaining and challenged Maximus Vohland for second on the final trip around Fox Raceway, but had to settle for the final spot on the podium. Lawrence dominated Moto 2 and claimed the overall victory in Pala.
Justin Cooper made his first start of the season at Fox Raceway and earned enough NBC Power Average points to climb to second. Partly this was due to consistently strong runs in both motos and a 5-4 that gave him the fifth position overall, but he is also not weighed down with moderate Supercross results. It will take a week or two to see where his strength lands him on the grid.
RJ Hampshire may feel he has something to prove after finishing second to Jett Lawrence in the 250 SX West division. He certainly rode like that was the case in Moto 1 and easily outpaced the field on his way to victory lane. In Moto 2, he crashed twice on Lap 1 and dropped back to 39th. It took half of the race to get inside the top 20 and salvage points. By the end of the race, he was 11th and while that was enough to get him on the overall podium, it cost him points in the NBC SuperMotocross Power Rankings.
Haiden Deegan surprised the field in Houston in his 250 Supercross debut by finishing fifth. At the time, he said his strong result was because there were no expectations. He echoed that statement after the Motocross season opener. His second-place finish in the overall standings was enough to project him five positions up the SuperMotocross Rankings. In 11 rounds in the combined series, Deegan has earned seven top-fives and a worst finish of eighth.
Jo Shimoda did not make his first Supercross race of 2023 until late in the season. He finished fourth on the hybrid track of Atlanta, which had some similar elements to Fox Raceway. His fourth-place finish in Moto 1 of the Motocross opener made it seem likely he would score an overall podium, but a sixth in the second race cost him points in the NBC Power Rankings in a field that promises to be extremely tight.
Driver (SMX rank)
Hunter Lawrence (1)
Justin Cooper (42)
RJ Hampshire (3)
Haiden Deegan (4)
Jo Shimoda (16)
Guillem Farres (46)
Levi Kitchen (6)
Max Anstie (5)
Max Vohland (8)
Enzo Lopes (10)
Mitchell Oldenburg (13)
Carson Mumford (19)
Jordon Smith (7)
Ryder DiFrancesco (48)
Chris Blose (12)
Chance Hymas (27)
Tom Vialle (9)
Jett Reynolds (55)
Michael Mosiman (28)
Garrett Marchbanks (64)
* The NBC Power Rankings assign 100 points to a Main event winner in Supercross and overall winner in Motocross. It awards 90 points for each Moto, Heat and Triple Crown win. The points decrement by a percentage equal to the number of riders in the field until the last place rider in each event receives five points. The Power Ranking is the average of these percentage points over the past 45 days.