Biffle, Bayne win bulldozer race to kick off Daytona rebuild

0 Comments

Yesterday, Greg Biffle and Trevor Bayne earned the honor of officially breaking ground on Daytona International Speedway’s $400 million renovation project after winning a bulldozer race around an obstacle course outside the 2.5-mile oval.

It seemed only fitting to begin the transformation of NASCAR’s most storied track with a race, which saw Biffle and Bayne team up to defeat the combos of Ryan Newman and Jeff Burton and TV announcers Larry McReynolds and Darrell Waltrip. The event, which saw the three teams get around in 42,000-pound Caterpillar front-end loaders, carried multiple customs of a true Sprint Cup race, including a mock Victory Lane celebration (pictured).

The Daytona Rising project is slated to be complete by January 2016 and will modernize the grandstands at the “World Center of Racing” with added amenities such as wider seats and more concession options. Track president Joie Chitwood III is also hopeful that the new Daytona will attract non-racing events such as football, rugby and soccer games that could be played on the infield tri-oval grass.

Burton believes that Daytona’s rebuild is important in regards to creating a better at-track experience for fans, especially in the moments leading up to the races themselves.

“When you go to a baseball game, the entire thing is the baseball game,” Burton told the Associated Press. “When you go to a NASCAR race, there’s all the pre-race stuff, there’s things going on before the race – hours before the race you get here – so you have to entertain the fans in other ways other than just the race because they’ve come to expect it.

“In many ways, it requires more effort from our racetrack owners than baseball or football.”

NTT re-signs as IndyCar title sponsor in multiyear deal starting with the 2024 season

James Black/Penske Entertainment
0 Comments

The IndyCar Series has re-signed NTT as its title sponsor in a multiyear agreement starting in 2024.

NTT, a global information technology and communications company based in Japan, became the series’ title sponsor before the 2019 season after starting as a sponsor of the No. 10 Dallara-Honda for Chip Ganassi Racing.

NTT Data (a subsidiary of parent company Nippon Telegraph and Telephone Corp.) will remain the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500 and the NASCAR Brickyard weekend.

With the extension, an IndyCar spokesman said NTT would become the second-longest title sponsor in series history. The longest title sponsor was PPG from 1980-97 (under the CART sanction of the Champ Car Series).

NTT replaced Verizon, which was IndyCar’s title sponsor from 2014-18 after IZOD from 2010-13.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” Penske Corp. chairman and IndyCar owner Roger Penske said in a release. “From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT has used artificial intelligence-enabled optical detection technology at IMS to provide information to the track’s operations and security teams, helping improve fan traffic flow and safety, the track said.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” NTT Data CEO Kaz Nishihata said in a release. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

NTT also has been instrumental in helping redesign the IndyCar app and providing more race and driver data for use in NBC Sports’ broadcasts by utilizing 140 data points from every car in the field.

“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools,” Penske Entertainment president and CEO Mark Miles said.

Said NTT Data Services CEO Bob Pryor: “We’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI, and other innovative digital technologies. For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

Starting as a Japanese telephone company, NTT grew into a $100 billion-plus tech services giant with U.S. operations based in Plano, Texas.