After Braun and Hernandez debacles, more fans should view racers as role models

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The notion of professional athlete as role model is a romantic one, born to children at the moment they watch their first home run, first touchdown, first three-point buzzer beater or first slapshot goal.

The heroes are those they see as infallible, who bring joy by their efforts on the battlefield. There is no notion, initially, of these athletes as thugs, criminals, or cheaters.

And then you have the last month in sports, where two of the best at their respective disciplines are going away for a while because they screwed up.

Ryan Braun cheated, which isn’t new and doesn’t particularly sting. But he did lie, he did throw a guy under the bus, and he did dupe an entire team and entire city – my hometown of Milwaukee – into believing he was the golden boy who could save baseball in Beertown. Instead, we all feel like drunks who had too much in the moment, enjoying his efforts on the field but now have awoke with a hangover the size of Bernie Brewer’s head.

Meanwhile Aaron Hernandez has been charged with first-degree murder. He starred on the field for the New England Patriots for three years, and was a key part of a generation of new tight ends who were changing the NFL in a way it hasn’t been given the increased passing attacks. Now, the aftermath and fallout has turned his name and his image completely toxic.

It’s with these two recent examples – the latest in the long line of stick-and-ball athletes who find a way to throw it away – that I wish more sports fans would look to racing drivers as their professional role models.

From an access standpoint, racing drivers in North America are far more reachable to the common fan than any in the four major sports. Think for a minute that you, as a fan, have the opportunity to walk the grid of the Indianapolis 500 – the single largest one-day sporting event – mere hours before the 33 drivers take the green flag. And throughout the month of May, or at any IZOD IndyCar Series event, you can brush shoulders with them at any moment in the paddock.

From a professional obligation standpoint, racing drivers have to be clean. Drivers so infrequently get arrested, have DUIs, or do lascivious acts away from their discipline that when you do, it’s a shock to the system. As for their jobs, they are racing inches apart from each other at 200 mph for two to three hours. It takes trust in the entirety of the field that they are all clean, not performance enhancing, to be able to make races safe, clean and enjoyable for the fans.

Now, granted, there is plenty of cheating that occurs in racing. But it’s not inherent in the drivers; it’s more performed by the crews. There are two old adages in racing: “If you ain’t cheating, you ain’t trying,” and also, “It’s our job to cheat, and it’s their job to catch us.”

In a homogenized and increased spec-car era of racing that permeates most levels of motorsports, the window for innovation is so small that performance gains have to be pursued in such tight areas. In NASCAR, it’s splitters and spoilers. In IndyCar, it’s dampers. In Formula One, it’s about finding aero tricks given the tight regulations. Go mere millimeters outside the regulations, and it’s penalties out the wazoo for you.

So in that respect, racing does have its link to stick-and-ball sports in that someone, somewhere is always trying to create a performance advantage. And sanctioning bodies make sure to crack down where possible.

But in terms of the participants themselves, most drivers have such an edge on most stick-and-ball sport athletes, it’s not even funny. Drivers take the time to appreciate their fans, via autograph sessions, fan forums, random moments and conversations and now, engaging via social media. They have to be clean to do their jobs accurately and safely.

They are still real people beyond the stereotype of being a standard, blasé corporate mouthpiece for whatever sponsor it is that supports them.

They are definitely greater role models for kids to look up to.

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.