NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman

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Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

Steve Torrence takes NHRA points lead with Gatornationals victory

NHRA Gainesville Steve Torrence
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GAINESVILLE, Fla. — Two-time defending NHRA Top Fuel champion Steve Torrence took the points lead Sunday in the AMALIE Motor Oil Gatornationals, beating his father, Billy, in the final round at Gainesville Raceway.

Torrence had a 3.809-second run at 322.11 mph to win for the third time this year and 39th overall. He is now on track for another championship despite missing the season opener.

“We’ve got some good momentum and to be in the points lead, it’s a testament to how hard these guys work,” Steve Torrence said after the NHRA Gainesville victory. “We’ve just got to stay focused and concentrate on what the task at hand is, and that’s trying to win a championship. These guys give me an unbelievable race car and you just try not to screw it up.”

Ron Capps won in Funny Car, Alex Laughlin in Pro Stock and Matt Smith in Pro Stock Motorcycle.

Capps raced to his second win this year and 66th overall, beating Tim Wilkerson with a 3.937 at 323.12 in a Dodge Charger SRT Hellcat.

Laughlin topped Aaron Stanfield with a 7.068 at 204.76 in a Chevrolet Camaro for his first win this season and fourth in his career. Smith rode to his first victory in 2020 and 25th overall, topping Andrew Hines with a 6.843 at 196.99 on an EBR.