NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman

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Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

F1: Lewis Hamilton qualifies No. 1 for U.S. Grand Prix, on verge of winning 5th title

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Lewis Hamilton took a big step toward earning his fifth Formula One championship on Saturday, qualifying No. 1 for Sunday’s U.S. Grand Prix at Circuit of the Americas in Austin, Texas.

Hamilton and his Mercedes have won five of the previous six U.S. Grand Prix’s held at COTA, including the last four races there.

The Great Britain native comes into Sunday’s race leading the F1 point standings and is seeking to tie Juan Manuel Fangio for second-most F1 career championships. Michael Schumacher has the most with seven crowns.

Sebastian Vettel is Hamilton’s sole remaining challenger for the title, trailing Hamilton by 67 points with four races to go, including Sunday’s race.

Vettel must win Sunday’s race or finish within seven points of Hamilton to prevent the latter from winning the title and pushing a possible clinching scenario to next week in Mexico.

Vettel qualified second Saturday, but due to a red-flag three-position grid penalty sustained during Friday’s morning practice, will start fifth on Sunday’s grid.

As a result of Vettel’s penalty, Ferrari teammate Kimi Raikkonen will start alongside Hamilton on the front row for Sunday’s race.

Hamilton’s Mercedes teammate, Vallteri Bottas, will start third, while Daniel Ricciardo will start fourth.

Rounding out the top 10 were Esteban Ocon, Nico Hulkenberg, Romain Grosjean, Charles Leclerc and Sergio Perez.

Here’s how qualifying played out:

POS NO DRIVER CAR Q1 Q2 Q3 LAPS
1 44 Lewis Hamilton MERCEDES 1:34.130 1:33.480 1:32.237 20
2 5 Sebastian Vettel FERRARI 1:34.569 1:33.079 1:32.298 18
3 7 Kimi Räikkönen FERRARI 1:34.703 1:32.884 1:32.307 15
4 77 Valtteri Bottas MERCEDES 1:34.518 1:33.702 1:32.616 17
5 3 Daniel Ricciardo RED BULL RACING TAG HEUER 1:34.755 1:34.185 1:33.494 14
6 31 Esteban Ocon FORCE INDIA MERCEDES 1:34.876 1:34.522 1:34.145 18
7 27 Nico Hulkenberg RENAULT 1:34.932 1:34.564 1:34.215 18
8 8 RomainGrosjean HAAS FERRARI 1:34.892 1:34.419 1:34.250 17
9 16 Charles Leclerc SAUBER FERRARI 1:35.069 1:34.255 1:34.420 17
10 11 Sergio Perez FORCE INDIA MERCEDES 1:35.193 1:34.525 1:34.594 17
11 55 Carlos Sainz RENAULT 1:34.891 1:34.566 12
12 20 KevinMagnussen HAAS FERRARI 1:34.972 1:34.732 12
13 10 Pierre Gasly SCUDERIA TORO ROSSO HONDA 1:34.850 DNS 13
14 28 Brendon Hartley SCUDERIA TORO ROSSO HONDA 1:35.206 DNS 13
15 33 Max Verstappen RED BULL RACING TAG HEUER 1:34.766 4
16 14 FernandoAlonso MCLAREN RENAULT 1:35.294 6
17 35 Sergey Sirotkin WILLIAMS MERCEDES 1:35.362 6
18 18 Lance Stroll WILLIAMS MERCEDES 1:35.480 8
19 9 Marcus Ericsson SAUBER FERRARI 1:35.536 8
20 2 StoffelVandoorne MCLAREN RENAULT 1:35.735 6

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