NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman

4 Comments

Mentioning the sport’s historic rivalries, the different generations that have raced in it, and how every track is unique, NBC Sports Group Chairman Mark Lazarus feels that NASCAR – which he considers a “tent pole property” for both NBC and the NBC Sports Network – will be a great fit with his company’s signature style of sports coverage.

“The mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories,” Lazarus said in a conference call with reporters following today’s announcement of NASCAR’s return to NBC.

“…We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that’s what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.”

Lazarus indicated that NBC will use many avenues of content and promotion in order to expose NASCAR to a bigger audience. For a sport that, while still relatively popular, has also cooled off noticeably since its explosive run into the mainstream a decade ago, that has to be good to hear.

“What we have found and what we have learned and what I think we’ve demonstrated over the past several years is that when we’re able to have a property…And we’re able to bring an audience and surround it with content, both on broadcast, on cable, in digital by promoting and marketing using our [regional sports networks], that we’re able to bring a level of awareness to a sport, to a property that is equal to or unparalleled in the industry, and that’s what we intend to do with NASCAR.

“By having this mix, what we always do is make big events bigger, and that’s what we’ll do each Saturday and Sunday from July on, starting in 2015.”

For the full transcript from today’s conference call, you can click here or visit the NBC Sports Group Pressbox website.

Indy Lights: Askew wins at Gateway as Veekay’s tires wear off

Indy Lights
Leave a comment

For the fourth consecutive race, Oliver Askew is an winner in Indy Lights competition, and with only four races reaming in the 2019 season, the 22-year-old Floridian is on the cusp of winning his first series championship.

After starting Saturday’s 75-lap event at World Wide Technology Raceway from the pole position, Askew was quickly passed by Rinus Veekay on the first lap. However, Askew continued to follow VeeKay closely before retaking the lead on lap 53, a lead which he would not relinquish through the checkered flag.

“I think our car was just better,” Askew told NBC Sports after winning his seventh race of the season.

“I understood that from the beginning that he [VeeKay] had more straight line speed than us, so he was more trimmed out, and I knew that he was going to lose his tires at the end, and he did.

“I just had to keep the pressure on and wait for my opportunity.”

With his victory, Askew now extends his lead over VeeKay in the point standings by 52 points.

For Veekay, who held on to finish second, the fight to remain in the title race will not be an easy one.

“I’ll try everything I can but it’s been very tough,” VeeKay said. “The team and I, we’re giving it all we have. That’s all we can do.”

David Malukas finished third, while Ryan Norman and and Robert Mcgennis finished fourth and fifth, respectfully.

Dalton Kellett took the checkered flag where he started in the sixth position, and Lucas Kohl finished the race in the seventh position.

Toby Sowery finished the race in the eighth and final position after bringing out the lone caution of the race by spinning in Turn 2 on lap 12.

Indy Lights drivers and teams will now head out to the Pacific Northwest for a double header at Portland International Raceway on Saturday, August 31 and Sunday, September 1. Both races will air live on NBC Sports Gold.

Click here for full race results 

Follow Michael Eubanks on Twitter