NASCAR returning to NBC Sports starting in 2015

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NASCAR and NBC Sports Group announced a 10-year agreement that will bring America’s most popular form of motorsport back to the NBC networks starting in 2015. The new pact will give NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup events, the final 19 NASCAR Nationwide Series events, select NASCAR regional and touring series events, and other live content through the 2024 season.

Seven of NBC Sports Group’s 20 Sprint Cup races will be shown annually on NBC, while the other 13 races will be shown on the NBC Sports Network. As for the Group’s 19 Nationwide races, four of them will be on NBC and 15 will go to NBCSN. Additionally, NBC Sports Group has also obtained the rights to practice and qualifying sessions for NBC’s national series events during its portion of the NASCAR calendar.

“NBC Sports Group brings so much to the table for NASCAR in terms of its overall presentation of live sports and a track record of being an exceptional partner,” NASCAR Chairman and CEO Brian France said. “[NBC Sports Group chairman] Mark Lazarus and his team shared a vision for presenting NASCAR that was appealing to us from the start and we look forward to innovating and growing together to deliver the best possible product to the fans. We couldn’t be more thrilled with this partnership.”

The agreement also gives NBC Sports Group “TV-everywhere” live streaming rights for its Sprint Cup and Nationwide events, and Spanish-language broadcast rights on Telemundo and Mun2 for national series events and the Mexico-based NASCAR Toyota Series.

The full press release can be seen below.

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DAYTONA BEACH, Fla. and NEW YORK (July 23, 2013) – NASCAR and NBC Sports Group announced today they have reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015. Financial terms of the agreement, which runs through the 2024 season, were not disclosed.

With this partnership, NBC’s 20 Sprint Cup race schedule includes becoming the exclusive home to the Chase for the NASCAR Sprint Cup, NASCAR’s final 10 races of the season, including its season-ending championship event which will return to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBC Sports Network (NBCSN). Four of NBC Sports Group’s 19 NASCAR Nationwide Series races will air on NBC, with 15 airing on NBCSN.

“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR Chairman and Chief Executive Officer, Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing.”

In addition to rights to NASCAR Sprint Cup and NASCAR Nationwide Series races, NBC has also obtained exclusive rights to practice and qualifying sessions for NBC’s national series events during their portion of the season, as well as rights to broadcast the NASCAR K&N Series, NASCAR Whelen Modified Tour, NASCAR Toyota (Mexico) Series, the NASCAR Hall of Fame induction ceremony and NASCAR’s season-ending banquets. Further, NBC has been granted Spanish-language rights, certain video-on-demand rights and exclusive TV Everywhere rights for its NASCAR Sprint Cup Series and NASCAR Nationwide Series events.

“Acquiring the rights and bringing NASCAR back to NBC comes at an important point in time for NBC Sports Network, NBC, and all of our distributors and affiliates,” said NBC Sports Group Chairman, Mark Lazarus. “We look forward to working with Brian and his management team, who have brought a renewed focus to NASCAR’s intersection of sports and technology.”

“We are excited about the cross-promotional opportunities NBC provides, especially in the timeframes right before NBC’s NASCAR schedule and during the Chase,” said NASCAR VP of Broadcasting and Productions, Steve Herbst. “We’re confident NBC will utilize its powerful Championship Season lineup, including the NHL Playoffs, Premier League, the French Open, the Kentucky Derby and other events, to build interest and excitement for NASCAR. Those opportunities, combined with the opportunity to lead into the number one show on television – NBC’s Sunday Night Football – for select Chase races, were both very attractive prospects when considering this partnership.”

Summary of key NBC Sports Group Exclusive Rights – 2015-2024:

  • Final 20 NASCAR Sprint Cup Series races (7 on NBC, 13 on NBCSN
  • Final 19 NASCAR Nationwide Series races (4 on NBC, 15 on NBCSN)
  • NASCAR K&N Series and NASCAR Whelen Modified Tour events
  • NASCAR Toyota (Mexico) Series events
  • NASCAR Hall of Fame induction ceremony and season-ending banquets
  • ‘TV Everywhere’ live-streaming rights for NASCAR Sprint Cup Series and NASCAR Nationwide Series
  • Spanish-language broadcast rights on Telemundo and Mun2 for national series events and NASCAR Toyota (Mexico) Series

NEOM McLaren Racing Formula E and Ian James set to race ahead of electric motorsports’ curve

James McLaren Formula E
McLaren Racing
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As Formula E enters their ninth season and McLaren Racing is set to compete in last year’s championship winning car, Ian James is passionate about pushing electric motorsports forward at a critical stage as race technology begins surpassing that of the street cars.

Midseason, McLaren acquired the assets of the Mercedes-EQ team as they were already on their way to winning a second consecutive championship. With those assets in place and coming off a successful debut in the Extreme E series, James is set to usher in a new era in electric car racing.

Last week’s announcement that Jake Hughes will join Rene Rast behind the wheel of the NEOM McLaren Formula E team was the last piece of the puzzle.

McLaren’s electric portfolio is building with the Formula E team coming one year after they entered the Extreme E rally series in 2022 with Tanner Foust and Emma Gilmour. There were a lot of lessons to learn in that series with growing pains during the first three of five rounds. Rounds 4 and 5 were a completely different matter with the team crossing the finish line first in Chile before being assessed a time penalty.

In the final round in Uruguay, they scored an elusive podium.

“McLaren kicked off the season in Extreme E at the beginning of this year, so our first [electric] race took place Neom, actually out in Saudi,” NEOM McLaren Racing Team Principal James told NBC Sports. “At the time, we were in very early discussions about opportunities with the Formula E team. I actually went out there to meet with Zak [Brown, CEO McLaren Racing] and that was my first taste of Extreme E.

“Since the transition, I joined them in Chile in Atacama Desert, and then Uruguay last weekend. [The second-place finish was] a lovely way to round out the season. The fact that they got that podium. It was very well deserved. It’s a great team and a great series actually. It’s just so very different from anything else. The team’s done a great job in getting set up, and it’s nice now to, we’re trying to use that momentum that we’ve got from Uruguay to get us into next season when it kicks off next year, which will be great. I think we’re mid-March is looking like the first race, so a little bit of time to get things prepped for that.”

 

James McLaren Formula E
The NEOM Mclaren Racing Formula E team was created through the acquisition of last year’s championship car from Mercedes-EQ. – McLaren Racing

Synergies exist between the single seater and rally series. Lessons learned about battery power and sustainability in the electric SUV carry over so long as one is mindful of keeping focus on the individual needs and nuances of each series.

Especially now that electric racing technology has caught up, and is ready to surpass, the existing technology that has gone into building street cars.

When internal combustion engines gained the upper hand soon after automobiles were invented, racing paced alongside. The pressure of competition pushed the development of their commercial equivalents. The same has not necessarily been true of electric cars. Street cars were not designed to undergo the same stress as racecars – and that vulnerability showed up on the racetrack.

“Formula E has come along a long way,” James said. “I think one of the most notable developments is in the battery technology. In Gen 1, you had the drivers jumping from one car to another car midrace because the battery technology and capacity simply wasn’t where it needed to be to do the full distance. That obviously changed in Gen 2 and we saw a power increase as well to the 250 kilowatts.

“Now going to Gen 3, we have 350 kilowatts in a smaller battery. But that means that we’re relying on the regeneration of energy and for that reason, we’ve got also the opportunity to regenerate on the front axle as well as the rear axle now. So, there’s all sorts of things that are developing in the right direction.

“In terms of throttle response, actually, we’re now in a situation with electric racing and the motors that it’s instantaneous. And one of the advantages of electric over combustion engine is that the torque is instantaneous as well, so that gives you a lot more room to play with.”

No matter the power source, racing has always been about resource management. Drivers and teams select tire strategies they believe produce the fastest elapsed time and fuel conservation comes into play.

On one hand, electric racing is the same, but there is a critical difference. With the battery as both the power source and an integral part of the engine, there are multiple reasons to manage it.

In electric racing, the brain of the car is the software – and that is where James sees the greatest room for advancement.

“As we are working with our drivers and engineers – and start to look at functionality to improve our efficiency and our performance, that’s something we’ll continue to push because that development is open throughout the season,” James said. “That’s going to be our focus going forward and provides enough of a challenge for us to get our teeth into.

“What’s going to be fascinating is as Formula E continues, is to really look at which areas of development on the car are going to be the most relevant and ensuring that we can focus on those together with the manufacturers so we continue and use the series as a platform for technical development that can then feed back into the road car side of things as well.

“At the end of the day, that’s what motorsports always been, a very powerful tool for, and I see Formula E as no exception.”

James McLaren Formula E
Jake Hughes and Rene Rast were chosen for their ability to drive fast and execute the necessary strategy for energy management. – McLaren Racing

Selecting Rast and Hughes as McLaren’s Formula E drivers was not simply because they know how to drive fast. James believes both drivers have the mental aptitude to execute energy management strategies throughout the race and squeeze maximum performance.

“As with many other motorsports, you’ve got a certain amount of energy that you’re able to deploy during the race and the management of that energy is absolutely crucial,” James said. “What we’re seeing typically in electric motorsports now is the hardware side of things. The efficiencies that we’re seeing in the powertrain as a whole, they’re getting up to the sort of 96%, 97%, 98% efficiency, so the gains that you get through that further and further become more marginal.”

With much more room for improvement, software is a different matter. To make the best decisions, the drivers need data, and that is where James believes McLaren Formula E will make their greatest impact.

“And then you really switch that focus to the software and that’s where you’re going to see the most the most improvement and the most gains,” James continued. “It’s then using that software to ensure that you’re deploying the energy in the most efficient manner during race, and thereby giving the driver the most performance. And that’s something which is incredibly complicated, but I find it a fascinating area to work in.

“The benefit of being involved in racing is you can really push the envelope in a way that you can’t do on road cars. And I think that that’s where that value comes in. It means that you accelerate the development a lot quicker. We will get ahead of the curve – and we are getting ahead of the curve now – and that will mean that the electric motorsports remain part of the overall development process.

“The key to that is also making sure that the racing’s exciting and fun for the fans. If we can, we can tick both of those boxes, then it’s got a very bright future ahead of it.”