TUDOR named entitlement partner for United SportsCar in five-year deal

2 Comments

United SportsCar Racing has a new name and a new title sponsor. The renamed TUDOR United SportsCar Championship was revealed today at NASCAR Chase Media Day in Chicago. The official series release is below: 

The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.

“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.

“In TUDOR, we have an optimal match for the Championship, as its brand attributes align with ours, specifically its Grantour collection that was created for sports car aficionados.”

The TUDOR United SportsCar Championship extends ties of the prestigious Swiss watchmaking market to premier U.S. sports car racing dating back to 1959, when NASCAR Founder and IMSA Co-Founder Bill France Sr. and Rolex formed their initial relationship. Rolex will continue to serve as Title Sponsor of the annual Rolex 24 At Daytona, and Official Timepiece at Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida.

“For years TUDOR has been inspired by motorsports,” said TUDOR Brand Manager Russell Kelly. “This new partnership between TUDOR and IMSA allows us to elevate our commitment to sports car racing. This is the perfect alignment between partners dedicated to performance and precision.”

In 1926, Rolex founder Hans Wilsdorf registered “The Tudor” brand and established Montres Tudor SA in 1946. From 2009 to 2011, TUDOR had a partnership with Porsche Motorsports as Timing Partner, and two years later, it began its collaboration with Ducati as global Timing Partner. Its affiliation with the FIA World Endurance Championship — which includes a race in Austin, Texas, alongside the American Le Mans Series race later this month —commenced this year.

“Not only do TUDOR’s brand attributes of performance, prestige and elegance align with the nature and character of endurance sports car racing, but clearly, we are the only form of motorsport in which the race length is determined by time, not distance,” said IMSA President Scott Atherton. “Based on our mutual strengths, a watch and timing partner is a superb match for our series. We’re pleased that TUDOR recognizes that our passionate fans are absolutely the right clientele for them.”

The inaugural TUDOR United SportsCar Championship will debut next January with the 52nd Rolex 24 At Daytona. The complete 2014 schedule will be announced at a later date.

Final 2023 Rolex 24 at Daytona results, stats

0 Comments

DAYTONA BEACH, Fla. — The 2023 Rolex 24 at Daytona overall results were all streaks: two consecutive victories in the endurance classic for Meyer Shank Racing and three in a row for Acura.

And Helio Castroneves became the second driver to win three consecutive Rolex 24s and the first to win in three straight years (Peter Gregg won in 1973, ’75 and ’76; the race wasn’t held in ’74 because of a global oil crisis).

Starting from the pole position, Tom Blomqvist took the checkered flag in the No. 60 ARX-06 that led a race-high 365 of 783 laps with co-drivers Castroneves, Simon Pagenaud and Colin Braun.

RESULTS: Click here for the finishing order in the 61st Rolex 24 at Daytona l By class

Meyer Shank Racing now has two Rolex 24 victories and the 2022 championship since entering the premier prototype category of the IMSA WeatherTech SportsCar Championship in 2021.

“I think what’s so special about this team is we are a small team compared to some of our opponents, but the atmosphere, the way we work, enables people to get the best out of themselves, and I think that’s why we’re such high achievers,” Blomqvist said. “I think there’s no egos. It’s a very open book, and that just enables each and every one of us to reach our potential. I think that’s why we’ve achieved so much success in really a short time at this level of competition.”

It’s the 16th IMSA victory for MSR.

The 61st running of the Rolex 24 at Daytona marked the debut of the Grand Touring Prototype category that brought hybrid engine technology to IMSA’s top level.

In other categories:

LMP2: James Allen passed Ben Hanley on the final lap and delivered a victory in the No. 55 ORECA by 0.016 seconds. It’s the second IMSA victory for Proton Competition, which last won at Sebring in 2012. It was the first Rolex 24 victory for Allen and co-drivers Gianmaria Bruni, Fred Poordad and Francesco Pizzi.

GTD Pro: Cooper MacNeil won in the last start of his IMSA career as the No. 79 Mercedes-AMG GT3 scored the first Rolex 24 at Daytona for WeatherTech Racing and the team’s fourth career victory.

MacNeil, who co-drove with Maro Engel, Jules Gounon and Daniel Juncadella, earned his 12th career victory and first at the Rolex 24.

“Winning by last IMSA race is tremendous,” MacNeil said.

GTD: The No. 27 Heart of Racing Team delivered the first Rolex 24 at Daytona for Aston Martin, which has been competing in endurance races at Daytona International Speedway since 1964. Drivers Marco Sorensen, Roman De Angelis, Darren Turner and Ian James (also the team principal) earned the victory in the English brand’s 13th attempt.

It’s also the first Rolex 24 at Daytona win for Heart of Racing, which has seven IMSA wins.

LMP3: Anthony Mantella, Wayne Boyd, Nico Varrone and Thomas Merrill drove the No. 17 AWA Duqueine D08 to victory by 12 laps for the team’s first class win in IMSA.


STATS PACKAGE FOR ROLEX 24 HOURS OF DAYTONA:

Fastest laps by driver

Fastest laps by driver after race (over the weekend)

Fastest laps by driver and class after race

Fastest lap sequence

Lap chart

Leader sequence

Race analysis by lap

Stint analysis

Time cards

Pit stop time cards

Best sector times

Race distance and speed average

Flag analysis

Weather report

NEXT: The 2023 IMSA WeatherTech SportsCar Championship season will resume with the Mobil 1 Twelve Hours of Sebring March 18 with coverage across NBC, USA and Peacock.