Nationwide will end its title sponsorship of the NASCAR Nationwide Series, formerly the NASCAR Busch Series, at the end of its seven-year contract in 2014. It will still remain active in NASCAR as the sanctioning body’s official auto, home, life and business insurance partner through 2017.
“The NASCAR Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors too,” Nationwide chief marketing officer, Matt Jauchius said in an official release. “We’re proud of the success Nationwide Insurance has attained through our relationships with NASCAR and the Nationwide Series. It’s a natural evolution for Nationwide Insurance to move our marketing investment to the NASCAR Sprint Cup Series and we’ll continue to put tremendous effort behind all of our NASCAR marketing platforms in the years to come.”
Additionally, Nationwide will expand its Sprint Cup role with drivers Ricky Stenhouse Jr., Danica Patrick and Dale Earnhardt Jr., per a report in the Sports Business Journal. Nationwide sponsors Stenhouse’s No. 17 Roush Fenway Racing Ford in selected races, while it features Patrick and Earnhardt Jr. in some national ads.
“The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor,” said Steve Phelps, NASCAR Chief Marketing Officer. “The fact that Nationwide will continue its investment across our sport – in a variety of ways and for many years to come – is encouraging and speaks to the power of NASCAR as a marketing platform.”
The NTT IndyCar Series will be sharing Indianapolis Motor Speedway with the NASCAR Cup Series in a race weekend doubleheader for the second consecutive season, but both series will be on the road course in August 2021.
IMS announced Wednesday that IndyCar will hold an Aug. 14, 2021 race on its 14-turn, 2.439-mile road course. It’ll be a day before NASCAR’s premier series runs the same layout for the first time after the Brickyard 400 was contested on the 2.5-mile oval for the first time in 27 years.
This season’s rescheduling of the IndyCar GMR Grand Prix to July 4, 2019 (a day before the Brickyard 400) led to the first NASCAR-IndyCar doubleheader weekend. The Xfinity Series also raced on the IMS road course for the first time July 4 after the IndyCar race ended.
INDYCAR AT IMS THIS WEEKEND: Harvest GP schedule, entry lists
IndyCar will be holding its second race weekend this year at the IMS road course Friday and Saturday with the Harvest GP.
“Our first NASCAR-INDYCAR weekend was a big success last July, with positive feedback from
our loyal fans who watched the races on NBC and from the drivers, teams and participants
involved,” IMS president Douglas Boles said in a statement. “The Xfinity Series’ debut on the IMS road course provided exactly the kind of thrilling action from the green to checkered flags that we anticipated, so we know the teams and drivers of the Cup Series will put on a great show as they turn left and right for the first time at IMS.
“We can’t wait to welcome back fans to see NASCAR and INDYCAR together during this
exciting weekend as we add another memorable chapter in the long, storied history of the
Indianapolis Motor Speedway.”
It also will mark the first NASCAR Cup-IndyCar doubleheader with a crowd as fans weren’t permitted at IMS in July because of the novel coronvavirus (COVID-19) pandemic.
Over the course of Wednesday, NASCAR is releasing its 36-race slate for next season. IndyCar has yet to release its full 2021 schedule.