With IZOD leaving, there’s two likely candidates that make sense for IndyCar

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IZOD got what it could from the first four years of its six-year relationship with IndyCar before announcing its departure. It’s easy to forget now but there was a crescendo of activation from its initial dip into the series’ waters in 2008 through the end of the 2011 season.

While the last two years have seen a minimal IZOD presence, the presence of one partner increasing its visibility has been obvious and a second, long-time partner also makes quite decent sense. On the surface, it seems logical one of the two will take over for IZOD as title sponsor of the IndyCar Series.

VERIZON

Verizon would be a major coup for IndyCar title sponsor. It entered on a part-time basis with Roger Penske in 2009, with Will Power’s third car carrying Verizon signage at two races (Long Beach, Indianapolis). Verizon upped the ante to full-time sponsorship in 2010 with Power and hasn’t looked back since.

Beyond the No. 12 Team Penske Chevrolet, though, Verizon has entered into a partnership with IndyCar via the official Verizon INDYCAR app, and it has a team of marketing people at every race working to provide inside access for the fans.  Verizon has also been visible on the rear wheel guards of every single IndyCar this year, new for 2013.

From a “beyond IndyCar” standpoint, think for a second about how many Verizon stores and dealers there are nationwide. You have a company that could use IndyCar as its selling point versus NASCAR – sponsored by rival Sprint. Marketing aspects could include speed (230 mph-plus), the Indianapolis 500, and a variety of circuits and markets unmatched by any North American series. It also targets a much wider demographic outside the niche that is racing fans, given the level of exposure and the number of individuals nationwide who have Verizon products.

It’s exciting to write about the possibility, and I’m hoping it’s not just a dream at this point. If not Verizon, though, there’s one other company that makes a ton of sense:

FIRESTONE

IndyCar, its drivers and teams, love their Firestone tires. So much so, that there was a near mutiny toward the end of Randy Bernard’s era at the helm of the series at the mere suggestion of Continental tires coming into play as a replacement, both as a tire partner and potential title sponsor.

Looking at Firestone’s landscape this year, there have been many key changes. Longtime heads Al Speyer and Joe Barbieri have moved on. The company entered into sports car racing this year with the Bridgestone brand supplying the DeltaWing, but that will end at the end of the year with all prototypes in Tudor UnitedSports Car running on – ironically – Continentals next year. Additionally, Firestone moves on from Indy Lights at the end of the year, with Cooper supplying them next year.

From a branding and activation standpoint, Firestone could put all its muscle behind IndyCar and there would be no better way to do so than as title sponsor.

I will say this as a word of caution, though. Firestone would be a more conservative choice because it penetrates an older audience and the automotive market first, whereas you tend to think of Verizon as a company that could reach a wider, younger audience.

And if history is a judge, Firestone’s been here before. The awkward, clunky “Bridgestone presents the Champ Car World Series powered by Ford” from 2003 through 2006 was a nice way of saying, “Well, we have Firestone/Bridgestone support, but not much else.” By 2007, the warning signs had emerged for Champ Car, Bridgestone pulled its title sponsorship and Champ Car was absorbed by INDYCAR prior to 2008. Correlation is not causation, I know, but I don’t think anyone in the current landscape wants to feel the same about the possibility of a Firestone title sponsorship this time around.

Bottom line: I’d be happy with either, given their current involvement in the sport and respective levels of activation. So long as we don’t hearken back to the “Pep Boys” or “Northern Lights” eras…

Santino Ferrucci will drive No. 14 for AJ Foyt Racing full time in 2023 IndyCar season

Santino Ferrucci AJ Foyt
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Santino Ferrucci will return to full-time racing in the NTT IndyCar Series next season, joining AJ Foyt Racing.

Ferrucci had made eight IndyCar starts with three teams since his last full-time season in 2020 while also racing part time in the NASCAR Xfinity Series this year.

He will drive the storied No. 14 Dallara-Chevrolet for four-time Indy 500 winner A.J. Foyt’s team, which will field the car from its Waller, Texas headquarters.

“It’s incredibly exciting to be back in the INDYCAR Series full time,” Ferrucci said in a team release. “Being a part-time driver over the last two years has been hard for me, personally. I’m a race car driver, and I want to compete. Working with different teams has been exciting, and I’m proud that no matter which car I’ve raced, I’ve always shown speed and consistency. I couldn’t be more excited to join AJ Foyt Racing in the 14 Chevy. I can’t wait to make the best of it.”

Ferrucci, 24, had finished a career-best fourth in IndyCar four times, including the 104th Indy 500 in 2020. He was the 2019 Indy 500 rookie of the year with a sixth.

In nine Xfinity starts since 2021, Ferrucci has a career-best finish of 13th at Las Vegas Motor Speedway.

“I am thrilled to welcome Santino to the team,” Larry Foyt said in a release. “He’s shown a knack for getting toward the front of the field, and I think he is a racer who moves forward on race day. A.J. sees the fire in him and has enjoyed their meetings together. I think Santino’s experience will help his rookie teammate as well, so he is a great addition to our roster.”

Ferrucci will be teamed at AJ Foyt Racing with Benjamin Pedersen, who finished fifth in the 2022 Indy Lights standings. The team has yet to specify the number for Pedersen’s entry, which will be fielded out of its Indianapolis race shop.

Foyt’s two full-time drivers last season were Dalton Kellett and Kyle Kirkwood, who is moving to Andretti Autosport.