New IndyFest date and title sponsor (Tony DiZinno)

ABC Supply Co. steps up for Milwaukee IndyFest, which moves to August

6 Comments

Milwaukee’s IndyCar date is switching from June to August, and welcomes back an old friend as title sponsor.

ABC Supply Co., locally based in West Allis, will step up to sponsor the newly renamed ABC Supply Wisconsin 250, part of the Milwaukee IndyFest weekend, for the next two years.

In 2014, the date will be August 16-17, as part of a three-race culmination to the IndyCar season. West coast races in Sonoma and Fontana, Calif., will follow as the series seeks to end by Labor Day weekend.

The importance from a local standpoint is twofold: the race has a title sponsor for the first time since 2009, when ABC Supply Co. last sponsored the race (it did so from 2005 to 2009), and secondly, it will give the near-million Wisconsin State Fair patrons exposure to the event that will be occurring after the Fair ends.

“It’s important strategically,” said Mark Miles, CEO of Hulman & Co., parent company of INDYCAR. “Following State Fair will give us a chance to tell the million or so people our race is coming up in a couple weeks. We think a unique feature of IndyCar is the diversity of our racing, different tracks, street, road, ovals and different kinds of ovals. We love the idea of having a historic oval as part of that. Eventually we’re looking at an oval, a street and a road course – our three major formats – at the end of the year.”

Indy Lights and Pro Mazda are also on the calendar, as they were this year. Tickets for the family-friendly weekend go on sale Nov. 13, available online at www.milwaukeeindyfest.com.

Milwaukee had been run on the Saturday of Father’s Day weekend in June 2012 and 2013 since Michael Andretti’s Andretti Sports Marketing group resuscitated the race from life support. Miles said in a later interview this afternoon that the June date would “maybe” have still been considered had the other ASM-promoted race, Baltimore, remained on the 2014 calendar in what would have been an earlier August date.

As for whether the week after the Indianapolis 500 was considered, Milwaukee’s old traditional date, Miles answered with a definitive “no” – that date is locked in Detroit for the foreseeable future.

Andretti said the bigger issue with Milwaukee the last two years was actually having it on Father’s Day weekend.

“It wasn’t the problem for our staff; we have two separate arms,” he explained. “It was a little bit of a challenge having the race on Father’s Day weekend. People have other family plans. So now it’s a real positive from the standpoint to be one of the last three races of the season.”

However for Andretti, it now provides a singular focus for the ASM promotional arm. The group is exploring other opportunities – either race or corporate-related – down the road to replace Baltimore.

Miles has sought a more condensed calendar – all will be revealed tomorrow night, 8 p.m. ET on NBCSN – and considers breaks something of a necessary evil. But had Milwaukee stayed in its June date, that would have meant six consecutive weeks of on-track activity beginning with the Grand Prix of Indianapolis road course race on May 10.

“I wish we didn’t need a break!” he said, candidly. “For fans, appointment viewing is a big deal. If you know every week where to look, that’s a really good thing. But that’s impractical for our racing. There will be breaks. When you see the calendar, we’ve condensed our racing about to the point we can. The crews will get their necessary downtime.”

The other question, as always, is whether the dream of Road America will turn to reality. For now, it remains just that: a dream.

It’s definitively out for 2014 and possible, but still unlikely, in 2015. It remains the biggest pipe dream for IndyCar drivers, teams and fans, but will always be off the schedule so long as dates and sanctioning fees don’t work out – the last Champ Car race there was in 2007.

What it does present, however, is a Wisconsin doubleheader for fans of both road and oval racing in 2014. The TUDOR United SportsCar Championship races at Road America Sunday, August 10, with IndyCars on the historic Mile one week later.

And that, regardless of your preference of racing, is still something to celebrate.

Indy Lights: Askew wins at Gateway as Veekay’s tires wear off

Indy Lights
Leave a comment

For the fourth consecutive race, Oliver Askew is an winner in Indy Lights competition, and with only four races reaming in the 2019 season, the 22-year-old Floridian is on the cusp of winning his first series championship.

After starting Saturday’s 75-lap event at World Wide Technology Raceway from the pole position, Askew was quickly passed by Rinus Veekay on the first lap. However, Askew continued to follow VeeKay closely before retaking the lead on lap 53, a lead which he would not relinquish through the checkered flag.

“I think our car was just better,” Askew told NBC Sports after winning his seventh race of the season.

“I understood that from the beginning that he [VeeKay] had more straight line speed than us, so he was more trimmed out, and I knew that he was going to lose his tires at the end, and he did.

“I just had to keep the pressure on and wait for my opportunity.”

With his victory, Askew now extends his lead over VeeKay in the point standings by 52 points.

For Veekay, who held on to finish second, the fight to remain in the title race will not be an easy one.

“I’ll try everything I can but it’s been very tough,” VeeKay said. “The team and I, we’re giving it all we have. That’s all we can do.”

Daivd Malukas finished third, while Ryan Norman and and Robert Mcgennis finished fourth and fifth, respectfully.

Dalton Kellett took the checkered flag where he started in the sixth position, and Lucas Kohl finished the race in the seventh position.

Toby Sowery finished the race in the eighth and final position after bringing out the lone caution of the race by spinning in Turn 2 on lap 12.

Indy Lights drivers and teams will now head out to the Pacific Northwest for a double header at Portland International Raceway on Saturday, August 31 and Sunday, September 1. Both races will air live on NBC Sports Gold.

Click here for full race results 

Follow Michael Eubanks on Twitter