ABC Supply Co. steps up for Milwaukee IndyFest, which moves to August

New IndyFest date and title sponsor (Tony DiZinno)
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Milwaukee’s IndyCar date is switching from June to August, and welcomes back an old friend as title sponsor.

ABC Supply Co., locally based in West Allis, will step up to sponsor the newly renamed ABC Supply Wisconsin 250, part of the Milwaukee IndyFest weekend, for the next two years.

In 2014, the date will be August 16-17, as part of a three-race culmination to the IndyCar season. West coast races in Sonoma and Fontana, Calif., will follow as the series seeks to end by Labor Day weekend.

The importance from a local standpoint is twofold: the race has a title sponsor for the first time since 2009, when ABC Supply Co. last sponsored the race (it did so from 2005 to 2009), and secondly, it will give the near-million Wisconsin State Fair patrons exposure to the event that will be occurring after the Fair ends.

“It’s important strategically,” said Mark Miles, CEO of Hulman & Co., parent company of INDYCAR. “Following State Fair will give us a chance to tell the million or so people our race is coming up in a couple weeks. We think a unique feature of IndyCar is the diversity of our racing, different tracks, street, road, ovals and different kinds of ovals. We love the idea of having a historic oval as part of that. Eventually we’re looking at an oval, a street and a road course – our three major formats – at the end of the year.”

Indy Lights and Pro Mazda are also on the calendar, as they were this year. Tickets for the family-friendly weekend go on sale Nov. 13, available online at www.milwaukeeindyfest.com.

Milwaukee had been run on the Saturday of Father’s Day weekend in June 2012 and 2013 since Michael Andretti’s Andretti Sports Marketing group resuscitated the race from life support. Miles said in a later interview this afternoon that the June date would “maybe” have still been considered had the other ASM-promoted race, Baltimore, remained on the 2014 calendar in what would have been an earlier August date.

As for whether the week after the Indianapolis 500 was considered, Milwaukee’s old traditional date, Miles answered with a definitive “no” – that date is locked in Detroit for the foreseeable future.

Andretti said the bigger issue with Milwaukee the last two years was actually having it on Father’s Day weekend.

“It wasn’t the problem for our staff; we have two separate arms,” he explained. “It was a little bit of a challenge having the race on Father’s Day weekend. People have other family plans. So now it’s a real positive from the standpoint to be one of the last three races of the season.”

However for Andretti, it now provides a singular focus for the ASM promotional arm. The group is exploring other opportunities – either race or corporate-related – down the road to replace Baltimore.

Miles has sought a more condensed calendar – all will be revealed tomorrow night, 8 p.m. ET on NBCSN – and considers breaks something of a necessary evil. But had Milwaukee stayed in its June date, that would have meant six consecutive weeks of on-track activity beginning with the Grand Prix of Indianapolis road course race on May 10.

“I wish we didn’t need a break!” he said, candidly. “For fans, appointment viewing is a big deal. If you know every week where to look, that’s a really good thing. But that’s impractical for our racing. There will be breaks. When you see the calendar, we’ve condensed our racing about to the point we can. The crews will get their necessary downtime.”

The other question, as always, is whether the dream of Road America will turn to reality. For now, it remains just that: a dream.

It’s definitively out for 2014 and possible, but still unlikely, in 2015. It remains the biggest pipe dream for IndyCar drivers, teams and fans, but will always be off the schedule so long as dates and sanctioning fees don’t work out – the last Champ Car race there was in 2007.

What it does present, however, is a Wisconsin doubleheader for fans of both road and oval racing in 2014. The TUDOR United SportsCar Championship races at Road America Sunday, August 10, with IndyCars on the historic Mile one week later.

And that, regardless of your preference of racing, is still something to celebrate.

Supercross: Husqvarna’s Jalek Swoll and Malcolm Stewart out with injury

Swoll Stewart injury
Feld Motor Sports/MX Sports Pro Racing/Align Media
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Jalek Swoll and Rockstar Energy Husqvarna teammate Malcolm Stewart sustained injury in separate crashes late last week. Stewart missed Anaheim 2 and Swoll will not mount up for the 250 East season opener in Houston on February 4.

“Spent all of yesterday in the ER and today getting surgery so haven’t been able to make an update post,” Swoll posted on Instagram. “Spiral fractured my humorous yesterday and was lucky enough to get into surgery today. Absolutely heartbroken that I couldn’t show all the hard work me, [Mike Brown], [Aldon Baker], and [Joel Perez] were working on truly felt like this year was going to a big one with massive improvements we made but I guess it just wasn’t my time.”

The team announced on Instagram that Swoll underwent successful surgery to repair a broken bone in his arm, sustained in a practice crash on Friday. After missing the division opener, no further timeline has been given for his return.

Swoll made eight starts in the 250 West division last season with a best finish of fifth. In 2021, he scored his first SuperMotocross win in the outdoor Pro Motocross season at High Point Raceway in Mount Morris, Pennsylvania.

Stewart missed Anaheim 2 due to a practice injury. Likewise, the team did not announce a timetable for Stewart’s return.

He showed a lot of speed in the first two rounds before accidents eliminated him from contention in both rounds. He finished 16th at Anaheim 1 and 15th in San Diego, putting him in a points’ deficit that was already going to be difficult to overcome.

Stewart entered the 2023 season with a ton of confidence and believed all he needed was to stack his chips the right way to get this year’s championship.

Husqvarna is now represented by RJ Hampshire in the 250 West division and Christian Craig in 450s.

Hampshire had a rough weekend in Anaheim 2 and finished 11th in the overall standings after scoring a last place result in Race 2 with a bike sidelined by crash damage and a 13th in Race 3 after another fall.

Craig has not yet scored a top-10 on his 450 with a best of 11th at San Diego and Anaheim 2.

The news of these two injuries comes on the heels of the Pro Circuit Kawasaki team losing three of their four 250 riders.

Last week, Pro Circuit Kawasaki announced Seth Hammaker would miss the season opener with a wrist injury. Almost immediately, it was announced Jo Shimoda would also miss the 250 East opener with a shoulder injury.

Chris Blose will serve as a replacement rider in the 250 East division with Carson Mumford scheduled to replace the injured Austin Forkner in the West.